Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Social networking as an artists tool
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Notes de l'éditeur
← How to Use a URL Shortener EffectivelyPruning Prepositions ->23 Types of Social Media SitesFebruary 17th, 2010 | Wednesday is Friends DayIt’s easier to navigate the maze of online social media sites if you understand the different site categories and the purpose of each type. The social media world consists of two segments: social and media. To optimize your experience with each type of social media, it’s best to participate in the communities you choose to join.Today’s post supplies a list of 23 types of social media, including a brief explanation of the purpose and at least one example of each type. This list will help you determine which types of social media sites would best benefit your situation. Nearly all social media sites offer free memberships.Blogs — Yes, your blog is a type of social media. The most popular free blogging platforms are WordPress.com, TypePad, and Blogger. I highly recommend a self-hosted site with WordPress.org installed.Social Networking Sites — Focuses on building relationships among people with similar interests and activities. Examples: Facebook, MySpace, FriendsterSocial News — Users submit and vote on news stories. Examples: Digg, PopURLsSocial Measuring — Measure the quality of submitted content. Examples: Technorati, BlogPulseMicroblogging– Differs from traditional blogging because the content is delivered in short bursts of information. Example: Twitter
Social Bookmarking — Allows users to share, organize, search bookmarks of web resources. Examples: Del.ici.ous, Diigo (formerly Furl) Social Q&A – Users can submit or answer questions. Examples: Answers.com, Yahoo! AnswersVideo Sharing — Users can upload and comment on videos. Examples: YouTube, VimeoPhoto Sharing — Users can upload and comment on photos. Some photo-sharing sites offer a user license agreement that allows bloggers and website owners to use images. Examples: Flickr, PhotoBucketSocial Search — Some search engines have evolved beyond providing search results into to a social media communities where users can create profiles and interact through email
Professional Networks — This type of social media site is a virtual Rolodex, enabling business professionals to recommend one another, share information about industry-related events, post resumes, and other features. Examples: LinkedIn, Plaxo PRO TELEPHONE BOOK Niche Communities — Niche networking has grown beyond the message boards of old into full-fledged communities. There is no “leader of the pack” in this category, but here is a list of social media niche sites maintained by Traffikd. Social Email – Newly released Google Buzz has transformed Gmail into a stream of consciousness for email contacts. Always the educator, Darren Rowse of ProBlogger has been conducting a great series with his Buzz followers as we all learn this thing together. If you’re new to Google Buzz or interested in giving it a go, I suggest you follow Darren. Comment Communities — Even blog comments have hopped aboard the social media bandwagon through sites such as Disqus. (Note: My friend Rajeev Edmonds recently wrote an informative guest post about customizing Disqus comments.) Regional Social Media Sites — This type of social media site is growing in popularity as the world wide web seeks to become more personal. Contributing to news sites, such as Examiner.com, are a great way to position yourself as an authority within both your community and your niche and make a few extra dollars at the same time. I’m the Little Rock Blogging for Business Examiner. Click here to learn more about writing for Examiner, and tell them Linda Fulkerson sent you!
Podcasting Communities — Podcasting communities are social networks that help connect podcasters, advertisers, and listeners. Example: Blubrry.comBlog Networks – Similar to niche communities, blog networks are usually a large collection of blogs. Sometimes they cover a broad arena of topics, others are small and more tightly focused. Although anyone can read the blog posts (sometimes registration is required), many blog networks provide exclusive content and require approval for bloggers to join, which gives those who are accepted a certain level of prestige. Examples: Gawker, b5Media, 9RulesBlogging Communities — Broader than niche communities and not exclusive like blog networks, blogging communities encourage bloggers to share and interact with one another as well as create regular blog posts. Examples: BlogHer, LiveJournalPresentation-sharing Sites — Sharing presentations online is becoming a very popular way to set yourself apart from the crowd in your field. There is also a lot of good content available on presentation sites that bloggers can link to and share with their readers. Examples: SlideShareContent-driven Communities — Also known as “Wikis.” This type of social media is popping up everywhere. The largest and most well known, of course, is Wikipedia.
Product-based Communities — Many sites that started as a means of buying and selling products online have incorporated the community aspect into their sites. The biggest sites in this type of social media are Ebay and Amazon.com. Review & Recommendation Sites — You can review almost anything in an online community-based setting now. Twitter asks “What are you doing?”, but Shelfari (and other book review communities) asks “What are you reading?” Travel recommendation communities are extremely popular. Examples: TripAdvisor, Lonely Planet, Where I’ve BeenSocial Media Sites that Defy Definition — There are several social media sites that march to the beat of their own drum. Squidoo comes to mind. (No, I haven’t forgotten I’m supposed to create a lens and write about my experience there, but seriously, life has gotten in the way of many of my projects lately. If you’re my friend on Facebook, you know.) At first glance, StumbleUpon seems to be a social bookmarking site, but the site is marketed as a “Channel Surfing” site. Do you know of other unique social media sites that don’t “fit in” to the above categories?
How do I show a solid ROI for social media marketing in terms of time andresources spent?• What are the key metrics to follow for measuring ROI in terms of engagement,sales, brand loyalty and customer retention?• What measurement tools are available that can track results across multiplesocial media platforms and/or businesses?• How much is a Facebook friend or fan worth to my business?The next question on people's minds can be summarized as "How do I connect andmanage all aspects of social media?" A sampling of questions in this category includes:• How do I best integrate my social media efforts into an overall marketing plan?• What are the best tools for managing all of our social media accounts?• What is the best formula for developing a social media strategy and how can weempower employees to make it a success?• What is the most cost-effective way to integrate social media into our businessplan and strategy?
people post activities they want to do someday, like restaurants they want to try, movies they hope to see or events they plan to attend. Their friends can comment and make plans.“We’re giving people a single place for all these ideas that float around for people to do,” said Nick Baum, who founded WhereBerry with Bill Ferrell. They are former Google engineers.
1. Use a third party service to tweet.Personally I love Hootsuite — I can check in and quickly see my Twitter feed, @ mentions, sent tweets, and direct messages at a glance, as opposed to the Twitter web version where you have to click on a few different tabs to see this same information. Hootsuite also makes retweeting, shortening links, and adding images super easy and you can even set up streams that filter tweets using specific search terms, hashtags, etc. Tweetdeck is another option with similar features. Don't try to use the Twitter website exclusively unless you're a glutton for punishment. 2. Register with Klout, then stop worrying about your score.As described by their website, a Klout score is the "measurement of your overall online influence." Most social media experts will tell you that your Klout score isn't really an indicator of anything other than how much time you spend on Twitter. They're right — it's a general indicator that will fluctuate so feel free to explore different ways to make Twitter work for you without paying close attention to your actual number. Need more incentive to stop caring? The only person with a Klout score of 100 is Justin Bieber, so unless you have an awesome hairstyle and are geared toward taking the 10-14 year old crowd by storm, you can blissfully stop trying to measure up to a teen heartthrob. 3. Join a tweetchat.Shy about meeting new people or don't know what to tweet? Join a focused conversation! A tweetchat is when a group of people get together to discuss a topic and include a specific hashtag in all of their tweets so other participants can filter messages and respond. I've met some amazing people through a few of my favorite tweet-ups, including the weekly Oh My! Handmade and Crafterminds chats.If you do join a chat and don't want to fill up your Twitter stream with your chat tweets, make sure you're replying to another tweetchat participant for every tweet (and don't forget to use the hashtag so other chatters can see your comment!). To follow the conversation, set up a stream using the chat hashtag in Hootsuite or Tweetdeck or check out Tweetchat.com. 4. Talk @, not "at" — avoid spammers and spamming.Before joining, my biggest misconception about Twitter was that it was a bunch of people broadcasting their messages non-stop. Who wants to be subjected to an endless stream of promotions? Are you a spammer? Stop — this means an end to constantly asking people to like you on Facebook, look at your latest shop listing, or check out every treasury you make. A good rule of thumb is to start or join a conversation for at least 80% of your tweets (do what you will with the remainder). On the same note, avoid the spammers at all costs — I'm talking to you serial link droppers, auto-DMers, and overzealous promobots! Once you start @ing people instead of talking at them, you can really start to branch out and use the site for its intended purpose which is networking with others and making connections. Twitter isn't meant to be a soliloquy. 5. Check your ego at the door.When someone doesn't immediately follow you back, it's easy to feel offended. But don't feel bad! People use Twitter for different purposes or infrequently review new followers. If it's someone you really want to get to know, strike up a conversation with them. It doesn't always have to be an "I follow you, you have to follow me too" type of thing for you to gain something out of it. Follow people you find interesting or helpful and maybe they'll reciprocate, maybe they won't. On a similar note, it's also okay to unfollow someone who no longer fits with your ideal Twitter stream of consciousness. Remember that these are people you're inviting into your world and it doesn't always have to be a wide-open, two-way street.