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A Federation Guide to:
   JAFI’s Web 2.0




                         www.jewishagency.org
What is Web 2.0 or Social Networking?

• On a broad level, it is an online community
  of people who are socializing with each
  other via a particular Web site.

• On an individual level, it is the practice of
  growing the number of one's business
  and/or social contacts by networking with
  individuals.


                                        www.jewishagency.org
What is Web 2.0 or Social Networking?

• Most of the social networks on the Web are public,
  allowing anyone to join. It is based on the idea of "six
  degrees of separation" (the concept that any two people
  on the planet could meet through a chain of no more
  than five people), social networking is a popular way to
  connect socially or professionally with other people!




                                     Source: Netlingo.com



                                                 www.jewishagency.org
Internet Marketing Tools
•   Jewish Agency Website
•   Facebook
•   YouTube
•   Flickr
•   Twitter




                            www.jewishagency.org
How does it help your Federation?
• These resources are designed to provide
  your Federation with content about the
  Jewish Agency for Israel’s activities
  around the world




                                   www.jewishagency.org
Jewish Agency Website




                        www.jewishagency.org
Jewish Agency Website
• Great resource to learn about the Jewish
  Agency’s continuum of programs

• Two feature stories: one about a program
  beneficiary and the other about donors’
  impact (this includes stories about
  missions)


                                    www.jewishagency.org
Jewish Agency Website
• Gateway to new social networking sites:
  – Facebook
  – Twitter
  – YouTube
  – Flickr

    Links on Home Page




                                    www.jewishagency.org
Facebook
• Become a fan of the Jewish Agency
  Facebook Page:
  www.facebook.com/jewishagency

• Even become a fan from the convenience
  of your mobile phone by texting “fan
  JewishAgency” to FBOOK (32665)



                                  www.jewishagency.org
Facebook




           www.jewishagency.org
Facebook
• Fans receive all the latest news and
  updates on their Facebook feed

• You can post the stories on your personal
  profile and Federation pages by clicking
  “share” to help better communicate with
  your donors



                                     www.jewishagency.org
YouTube
• Jewish Agency YouTube Channel:
  www.youtube.com/jewishagencydotorg

• If your Federation has its own YouTube
  channel, you can subscribe to ours too

• Videos are divided thematically using
  playlists. The default is the Aliyah list


                                         www.jewishagency.org
YouTube




          www.jewishagency.org
YouTube
• YouTube allows videos to be shared with
  on Facebook, Twitter, and other media

• Videos are posted with searchable key
  words like immigration, aliyah, JAFI,
  Jewish Agency, etc.



                                   www.jewishagency.org
YouTube
• Embed Jewish Agency videos on your
  website by copying a pasting a short piece
  of code
• Simply hit the arrow highlighted in red &
  copy the code where it says “embed”




                                    www.jewishagency.org
Flickr
• Subscribe to our Flickr Photo Stream:
  www.flickr.com/jewishagencyforisrael

• Photos are posted with searchable key
  words like immigration, Masa, etc, for easy
  searches




                                     www.jewishagency.org
Flickr
• Download hi-resolution
  photos for your own
  print and web need by
  clicking the magnifying
  glass and selecting the
  desired resolution
• If used, simply attribute
  photos to the Jewish
  Agency


                              www.jewishagency.org
Twitter
• Follow the Jewish Agency Twitter Feed:
  www.twitter.com/jewishagency

• This is a great resource to learn about
  the latest Jewish Agency activities and a
  vehicle to pass on the news to your
  donors


                                   www.jewishagency.org
Twitter




          www.jewishagency.org
In Summary


    Connect. Post. Share.




                        www.jewishagency.org
Other Helpful Web 2.0 Resources
• NetLingo: www.netlingo.com

• Mashable: www.mashable.com

• Twitter Tips: www.twitip.com

• Web 2.0 Glossary:
  http://www.gooruze.com/articles/20/
  Web-20-Glossary-Understanding-the-New-
  Media-Jargon


                                     www.jewishagency.org
Thank You




            www.jewishagency.org

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Federation Guideto Web2

  • 1. A Federation Guide to: JAFI’s Web 2.0 www.jewishagency.org
  • 2. What is Web 2.0 or Social Networking? • On a broad level, it is an online community of people who are socializing with each other via a particular Web site. • On an individual level, it is the practice of growing the number of one's business and/or social contacts by networking with individuals. www.jewishagency.org
  • 3. What is Web 2.0 or Social Networking? • Most of the social networks on the Web are public, allowing anyone to join. It is based on the idea of "six degrees of separation" (the concept that any two people on the planet could meet through a chain of no more than five people), social networking is a popular way to connect socially or professionally with other people! Source: Netlingo.com www.jewishagency.org
  • 4. Internet Marketing Tools • Jewish Agency Website • Facebook • YouTube • Flickr • Twitter www.jewishagency.org
  • 5. How does it help your Federation? • These resources are designed to provide your Federation with content about the Jewish Agency for Israel’s activities around the world www.jewishagency.org
  • 6. Jewish Agency Website www.jewishagency.org
  • 7. Jewish Agency Website • Great resource to learn about the Jewish Agency’s continuum of programs • Two feature stories: one about a program beneficiary and the other about donors’ impact (this includes stories about missions) www.jewishagency.org
  • 8. Jewish Agency Website • Gateway to new social networking sites: – Facebook – Twitter – YouTube – Flickr Links on Home Page www.jewishagency.org
  • 9. Facebook • Become a fan of the Jewish Agency Facebook Page: www.facebook.com/jewishagency • Even become a fan from the convenience of your mobile phone by texting “fan JewishAgency” to FBOOK (32665) www.jewishagency.org
  • 10. Facebook www.jewishagency.org
  • 11. Facebook • Fans receive all the latest news and updates on their Facebook feed • You can post the stories on your personal profile and Federation pages by clicking “share” to help better communicate with your donors www.jewishagency.org
  • 12. YouTube • Jewish Agency YouTube Channel: www.youtube.com/jewishagencydotorg • If your Federation has its own YouTube channel, you can subscribe to ours too • Videos are divided thematically using playlists. The default is the Aliyah list www.jewishagency.org
  • 13. YouTube www.jewishagency.org
  • 14. YouTube • YouTube allows videos to be shared with on Facebook, Twitter, and other media • Videos are posted with searchable key words like immigration, aliyah, JAFI, Jewish Agency, etc. www.jewishagency.org
  • 15. YouTube • Embed Jewish Agency videos on your website by copying a pasting a short piece of code • Simply hit the arrow highlighted in red & copy the code where it says “embed” www.jewishagency.org
  • 16. Flickr • Subscribe to our Flickr Photo Stream: www.flickr.com/jewishagencyforisrael • Photos are posted with searchable key words like immigration, Masa, etc, for easy searches www.jewishagency.org
  • 17. Flickr • Download hi-resolution photos for your own print and web need by clicking the magnifying glass and selecting the desired resolution • If used, simply attribute photos to the Jewish Agency www.jewishagency.org
  • 18. Twitter • Follow the Jewish Agency Twitter Feed: www.twitter.com/jewishagency • This is a great resource to learn about the latest Jewish Agency activities and a vehicle to pass on the news to your donors www.jewishagency.org
  • 19. Twitter www.jewishagency.org
  • 20. In Summary Connect. Post. Share. www.jewishagency.org
  • 21. Other Helpful Web 2.0 Resources • NetLingo: www.netlingo.com • Mashable: www.mashable.com • Twitter Tips: www.twitip.com • Web 2.0 Glossary: http://www.gooruze.com/articles/20/ Web-20-Glossary-Understanding-the-New- Media-Jargon www.jewishagency.org
  • 22. Thank You www.jewishagency.org