An update on media/social media landscape in 2015, and highlights from China’s 13th Five-Year Plan in relation to CleanTech.

1. Singapore | Beijing
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EASTWEST Public Relations
China Media Landscape 2015
&
CleanTech China Trends 2016-2020
Denise Chen
Senior Associate
Denise@eastwestpr.com
www.eastwestpr.com

2. Singapore | Beijing
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China as a country with over 1.4 billion people
moving fast forward into the information age
features a big variety of communication
channels.
Consequently, the Chinese media
landscape is one of the richest in the world.
It is characterized by a fast transformation
from a stiff government owned structure into
new business models, from traditional press
into new media and innovative forms of news
making.
 From state owned to new business models
 Surging Online Media
 Strong focus on Mobile
 The Infamous Censorship Issue
China’s Media Landscape

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China’s Social Media Landscape

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Global Social Media Landscape
Global top 20 social
media platforms:
5 from China:
QQ – 829M
Wechat – 468M
Baidu TieBa – 300M
Sina Weibo – 167M
LinkedIn – 93M

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What’s the future of China’s Tradtional Media?
Resource: http://news.xinhuanet.com/english/2015-
11/11/c_134806589.htm
Media professionals and experts expressed opti
mism about the future of traditional media duri
ng a forum in Beijing on Nov 11, 2015, despite
challenges brought by the rise of social medial a
nd citizen journalism.
 Professional content > User-Generated
Content (UGC)
 Quality, accuracy and depth
 Traditional media organizations are stepping
up to embrace new technologies to raise the
game, eg: Virtual Reality, Google Earth
satellite imagery, Video distribution etc

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What
are the industries with strong government support?

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China’s 13th Five-Year Plan clearly creates a differential in prospects for different
industries, with its strong emphasis on consumption, innovation, social welfare
and health.
Healthcare, automobile and electronics sectors to thrive under the next five-year
plan.
The expanded medium-income group in China will have more demands for the
commodities and services of other countries, no matter high-quality food
products or tourist routes

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What
are the promising industries in CleanTech?

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China’s 13th Five-Year Plan highlights
Highlights from President Xi’s announcment about clearly creates a differential
in prospects for different industries, with its strong emphasis on consumption,
innovation, social welfare and health.
Among innovation, developing environmental protection and related industries
is listed as one of the priorities for the next five years. This includes
 expediting energy technology innovation;
 encouraging the development of the new energy industry, such as wind,
solar, bio, water and geothermal energy;
 strengthening smart power grid construction, investing over RMB2 trillion
between 2015-2020.
 continuing to promote the development of the new energy car industry;
 popularising green construction;
 boosting development of the waste recycling system and industry.

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Where
are the promosing industries?

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How
to find the promosing industries?

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15. Singapore | Beijing
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2016 China CleanTech Event List
Name Date Area of Focus Website
General
1
CIGEE 2016 (IEEE
participated)
June 29-July 1, Beijing Smart grid/internet http://en.cigee-expo.com
2
The 8th China Low
Carbon Industry Expo
April 6-8, Beijing Low carbon http://www.ditan500.com
3
ACHEMA Asia
German
May 9-12, Beijing
Bio, water,
Pharmaceutical etc
http://www.achema.cn
4BAU Congress China
July 4-6, Beijing
Green
construction/building
www.bauchina.com
5Blue Auto China October 13-16, Beijing New energy vehicle http://www.evautoe.com
Clean energy
6
Beijing Smart Home
Expo
April 14-16, Beijing Smart home, intelligent
building
http://www.china-
ibuildexpo.com/IB16/Home/lang-
eng/Information.aspx
2016 Event List@China National Convention Center
http://www.cnccchina.com/events/Default.aspx?cid=324
Event list

16. Singapore | Beijing
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CleanTech China Sample Media List
Name Type Website
General business
1 People.com.cn Energy 人民网能源频道 Online http://energy.people.com.cn/
2 Xinhua News Energy 新华网能源频道 Online http://www.news.cn/energy/
3
China Economic Net Energy 中国经济网
能源频道
Online http://www.ce.cn/cysc/ny/
4
China Business Newspaper 第一财经日
报
Print http://www.yicai.com/
5
21st Century Business Herald 21经济经
济报道
Print
http://www.21cbh.com/
Clean energy
5 China Clean Energy 中国清洁能源网 Online http://www.21ce.cc/
6 China New Energy 中国新能源网 Online http://www.newenergy.com.cn/
7
Renewable Energy Focus 可再生能源聚
焦
Print
http://www.ringier.com/cn/products/china/trade-
magazine/renewable-energy-focus-china
8 China Energy News 中国能源报 Print http://paper.people.com.cn/zgnyb/html/2014-12/01/node_2222.htm
9 Energy Review 能源评论 Print N/A
10 Global Energy News 世界能源导报 Print N/A
Environment
11
China Clean Environment 中国节能环保
网
Online
http://www.ceee.com.cn/
12 China Environment News 中国环境报道 Online http://www.chinaepr.com/
13 China Green News 中国绿色新闻网 Online http://china-green.org/
14
China Environment Newspaper 中国环
境报
Print http://cenews.com.cn/
15
Energy Conservation & Environmental
Protection 节能与环保
Print http://jnhb.net/
Media list

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EASTWEST related case studies
Solar: SolarMax
Smart Grid: IEEE&IEEE-SA
EV: IEEE-SA
Bio (pitched): N/A
Waste recycling (pitched): Alba

18. Singapore | Beijing |
Bangalore
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IEEE Press conference during the Smart Grid World
Forum
Brief
IEEE is the world’s largest professional association dedicated
to advancing technological innovation and excellence for the
benefit of humanity. IEEE was looking for PR support in China
prior to the Smart Grid Word Forum (SGWF) taking place in
Beijing from September 28 to September 29, 2011.
Approach
EASTWEST leveraged creative PR tactics to increase IEEE’s
visibility, get coverage for IEEE and IEEE’s spokespeople
among Chinese clean energy and mainstream business media
outlets, this integrated approach combining online, social
networking and media relations.
Results
28 media in attendance to the media roundtable
90 media clippings generated within three days of the event

19. Singapore | Beijing |
Bangalore
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SolarMax’s Swiss Quality Inverters on Display at the
2012&2013 SNEC Expo
Brief
SolarMax, the world’s leading Swiss manufacturers of grid-
connected solar inverters, exhibited at 2013 SNEC PV Power
expo in Shanghai. EASTWEST PR was appointed as SolarMax’s
local PR agency to build its brand image in the Chinese
market around SNEC.
Approach
EASTWEST utilized a major exhibition in the PV industry held
annually in Shanghai to build SolarMax’s brand visibility
among local trade media. SolarMax’s thought leadership in
the PV industry was further enhanced through live video
interview with SolarMax’s spokesperson. This integrated PR
approach included digital and media relations.
Results
8 media interviews arranged and conducted with industry
media during SNEC
2 press releases distributed among national business and
clean energy media, generated over 30 media pick ups
1 video interview produced by EASTWEST and published by 3
major trade media, with 4,676 views in total within one
month after the expo

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Researching Client’s positioning
and landscape
Understanding of strengths
and weaknesses
Identifying PR strategies to
achieve business objective
Planning course of action for
execution of the campaign
Measuring deliverables
and measurement of
results
Our Methodology

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