Irdeto Spokesman Yuan Xiang Gu, Co-Founder & Chief Architect of Cloakware and Senior Director of Cloakware Advanced Research Center Speaks At ISI SSP Beijing 2011
Apply our multi layer security to protect the Digital Asset better than any oneApply our Diversity to mitigateApply our renewability to updatesSLM , which is the category that ActiveTrust addresses is: A more dynamic model than traditional security modelsAssumes that the protection can be updated in the fieldAssumes that given enough investment by hackers, a protection solution will be crackedIt is gaining acceptance …Security requirements imposed by Studios mirror thisSome CW customers have partially implemented content protection schemes that reflect thisIt’s readily accepted when presented to prospects, influencers and owners/custodians of DA’sThis is similar to what we do in PAY-TV to protect the business model of our customers, in this case operators. In that case, we use:Smartcard or Cloaked CA, Flexi Flash technology for renewability,And Offer security services to protect our customersIn this case, we apply different technologies and protect different assets and business models but in the same manner.