Tms dor meeting 2010.09.10-900

Fall 2010 Dealer- Digital Operations Review Toyota Kansas City Region Helping you hit your Target!

Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introductions ,[object Object],[object Object],[object Object]

Mystery Shops ,[object Object],[object Object],[object Object],[object Object]

Advanced Internet Lead Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

eVitals Example 2 ABC Toyota 2010

Awareness-Intention-Purchase Cycle

Key Concepts *Key Concept-1 Be a Lead Detective. Deconstruct the lead before responding. *Key Concept-2 The Quality of the Response Determines the Quality of the Lead The wrong response sent quickly can send your prospect shopping elsewhere .

What was the question? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 Model 2010 Model Color Int . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bucket Concept

Lead Management Top Ten List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Department Structure ,[object Object],[object Object],[object Object],[object Object]

How many leads can your team handle? 300 450 525 1/mo 2/mo 3/mo

In-Dealership Day 1: AM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In-Dealership Day 1: PM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In-Dealership Day 2 ,[object Object],[object Object],[object Object]

Roleplay ILM Technology ,[object Object],[object Object]

Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Do opinions matter? ,[object Object],[object Object],[object Object],[object Object]

Competition The right strategy can make you stand out above the competition.

Who is your store’s Social Media Champion

www.Automotive-Avenues.com Dealer Sponsored Online Community

Community Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next Steps

Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],________ ________ ________ ________ Dealership Name Position Phone eMail ______________________________________________________________________

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For updating facebook slides ,[object Object]

Tms dor meeting 2010.09.10-900

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