Hear how Texas Rangers are using Tableau for Business Operations

1. BeckyKimbro@BeckyKimbro
SarahStone@sstone703
BigLeagueBusinessIntelligence:
HowtheTexasRangersareUsingTableau
forBusinessOperations

2. MeasuringTicketSales&MonitoringBallparkOperations
1.Howdidwestartusing
Tableau?
2.Whatarewedoingin
Tableaunow?
3.Whatisourplanforthe
future?

3. AudienceParticipation:
Howmanybaseball
gamesarethereina
season?

4. Total#ofBaseballGames
HOME
#ofGames
81
AWAY
#ofGames
81
OffDays
20
162
HOME AWAY OffDaysApril September

5. MustSellTicketsto81HomeGames
April May June July August September
PHI HOU SEA CWS OAK COL BOS TOR SEA BAL CLE MIA DET MIN HOU LAA OAK NYY TB LAA KC SEA LAA ATL HOU OAK
0K
10K
20K
30K
40K
Avg.HomeAttendance
3 3 4 3 3 2 3 3 2 3 4 2 3 3 3 4
2014GameSeries

6. Promotions&Giveaways
April May June July August September
2 12 14 16 18 20 29 8 10 16 18 21 4 6 8 10 24 26 28 8 10 12 25 27 29 12 14 16 22 24 5 7 10 12 14 23 25 27
0K
10K
20K
30K
40K
50K
60K
70K
80K
90K
100K
HomeAttendance

7. ?
Whatsortofimpactdopromotions
andgiveawayshaveonattendance?

8. TexasRangersHomeGameAttendance
10K
20K
30K
40K
50K
Avg.Attendance
SA
SA
SA
SA
SA
SA
SU
SU SU
SU
SU
SU
SU
SU
SU
SU
SU
TU
TU
TUTU
TU
TR
TR TR TR
TR
TR
TR
W
W
W
W
W
M
M
M
M
M
M M
F
F
F
F
F
F F
F
F
F
F
2013AttendancebyOpponent,DayofWeek
DayofWeek Opponent RangersStatringPitcher Temp Promotions1 Result Home
April5,2013,Friday LAA Holland 75 OpeningDayConcert(CodyJohnson)&Magne.. W
April6,2013,Saturday LAA Harrison 75 Concert(MarkMcKinney)&MagneticSchedule.. L
April7,2013,Sunday LAA Darvish 73 BattingHelmets W
April8,2013,Monday TB Ogando 73 nopromo W
April9,2013,Tuesday TB Tepesch 79 T-shirt:YuDarvish W
April10,2013,Wednesday TB Holland 39 DollarHotDog L
April19,2013,Friday SEA Darvish 62 Fireworks W
April20,2013,Saturday SEA Tepesch 68 nopromo W
April21,2013,Sunday SEA Grimm 69 IceCream&T-Shirt:AdrianBeltre W
April30,2013,Tuesday CWS Darvish 82 PicnicBlanket W
May1,2013,Wednesday CWS Tepesch 81 AutographWednesday&DollarHotDog L
48,845
47,201
42,034
27,355
31,398
26,643
36,273
43,025
44,599
40,646
34,677
2013HomeGameDetails
DayofWeek?
All
StartingPitcher?
All
Category
All
Promo?
All
Opponent
All
Temperature
All
Year?
2013
38,693
Avg.Atten-
dance
81
#ofGames

9. TexasRangers2013-AttendancebyDayofWeek
39,406
TUESDAYS
Whichnon-weekenddayoftheweekhasdrawnthehighest
averageattendancein2013?
Weekend Weekday
36,71040,985
2013AverageAttendance
Sunday
Saturday
Friday 40,059
41,441
41,455
Weekends
2013AverageAttendance
Tuesday
Wednesday
Thursday
Monday 34,295
34,848
37,421
39,406
Weekdays
2013AverageAttendance
0K
20K
40K
Avg.Attend..
Weekends
0K
20K
40K
Avg.Attenda..
Weekdays
2013WeekendsinRed|WeekdaysinBlue
11TuesdayAllFanGiveaways
9KidsSaturday/SundayGiveaways
4AllFanSaturday/SundayGiveaways

10. TexasRangers2013-AttendancebyPromotionTypes
NoPromotion YesPromotion
40,08535,853
2013AverageAttendance
Dogameswithpromotionsincreaseattendance?
2013GameswithGiveawaysinOrange
Whichtypeofpromotionismosteffective?
Giveaways OtherPromo Nopromo
35,85338,97641,564
2013AverageAttendance
Giveawaysincludecaps,t-
shirts,bobbleheads,etc.
Otherpromotionsinclude
fireworks,dollardogs,con-
certs,events,etc.
Gameswithnopro-
motionswhatsoever

11. Audience
Participation:
Howmanyticketstotal
didtheaverageMLB
team sellin2013?

12. TheaverageMLBteam sold2.5millionticketsin2013
MLS NFL NBA NHL MLB
2,467,563
540,766
710,677
316,105
721,083
Lots of
tickets to
sell!
Average#ofTicketsSoldin2013forOneTeam

13. Collaboration!

14. Atthispoint,wewilllogontoTableauServertodemonstratehowwe'vebeenusing
differentdashboardsthisseason:
TicketSalesToday
TicketsSold:ActualvsBudget
WalkupTicketSales
GameDayTurnstile
PromobyBuyerType
BoxOfficeWorkStation
SalesroomTVdashboards