Easy Movin' is a proposed delivery service that transports items and furniture for individuals and businesses in San Diego, Riverside, Los Angeles, and Orange Counties. Customers can call a toll-free number or visit the website to schedule a delivery for a provided upfront cost with no hidden fees. The founders plan to market the business through advertising on their delivery van, local newspapers, flyers, Craigslist, and their website to gain customers. They analyze startup costs, monthly expenses, potential revenue sources, and competitors like taxi companies, courier services, airport shuttles, and rental companies.

1. Moving? New Furniture? Need to Transport Something? Let Us Do the Work! EASY MOVIN’ Delivery Service Save Time, Energy, and Work 1-800-MOVE-NOW By James McCloskey, Malia Powers, Stella Oh, Maria Joana Castro Mendonça & Kevin Crossan

2. Concept The Process is Simple: Call our Toll free number: (800)-MOVE-NOW Or go online: www.easymovin.com You will be given an up front cost with no hidden fees. Select a date for the service and your work is done!

4. Individuals (same day delivery, runs to the bank, post office, dry cleaners, pharmacy, take out restaurants).

6. INITIAL COSTS Equipment Van - already have No office (work from home) PC - already have Dolly - $100 Advertising Van (paint job) - $680 Flyers - $300 Slack - $1000

7. RECURRING COSTS Van upkeep Gas - 30 mi/hour = 2 gal/hour * $3.50 = $10.5/hour = $2520/month Maintenance: oil, tire, wiper, etc - $40 + $200 + $15 = $265/month Insurance - $300/month Labor Van driver - $15/hour = $5400/month PR, scheduling, phone - $15/hour = $5400/month

8. RECURRING COSTS Advertising Yellow pages - $400/month Newspaper - $630/month Website - $200/month Connectivity Cell phone - $40/month

9. REVENUE U-Haul: $20/4 hours + $60 = $80/4 hours = $20/hour Van ride sharing: ~$30/30 min = $60/hour Cab: ~$80/hour Us: ~$130/hour = $46800/month $20/hour * 7 people = $140/hour = $50400/month $120/hour (cargo) = $43200/month

10. CASH FLOW ANALYSIS

11. CASH FLOW ANALYSIS

12. CASH FLOW ANALYSIS

13. Marketing Strategy Logo on side of truck Newspaper Business Card Flyer Craigslist Website Email Marketing Search Engine Optimization

14. San Diego Newspaper Ad 3 lines: Move anything that can fit in a van at an affordable price EASY MOVIN’ DELIVERY SERVICE Call at 1-800-Move-Now or look us up at www.easymovin.com

15. Flyer Local antique shops, furniture stores that don’t offer delivery College campuses in the area Local restaurants and fast food Ultimate goal is to flyer as much as possible, the more PR the better Go Malia GO!

16. Craigs List Believe to be a huge source of business for moving furniture Post multiple adds everyday in different sections of the furniture portion of Craigslist ie. Couches, tables Title the add “Let Us deliver your new purchase at Cheap Affordable Price.”

18. Competitive analysis

19. The Team James McCloskey Cognitive Science major with a specialization in Human Computer Interaction Attending UCSD Extension for a Certificate in Technology Business Creation Background in Human Factors, Cognitive Engineering, Quality Assurance, Project Management, User Experience, and Design Kevin Crossan Computer Engineering major Background in Software Development, Software Engineering, Debugging, Systems Programming, and Embedded Programming. Malia Powers Cognitive Science & Economics double major Studying in Italy Maria Joana Castro Mendonça Bachelor’s Degree in Business Administration – PUC/GO – Brazil Worked for American Chamber of Commerce for a year, as Leader of Committees Worked for Leitbom S.A. for a year, as Supply Chain Assistant Stella Oh Student at UCSD Extension Proficient in mulitple languages

20. The Next Steps (What we would do if we actually wanted to go into this business) Develop a 50+ page Business plan Look into licensing, laws, fees, taxes Incorporate (Because we’re cool like that) Set up a realistic logistics plan Set up a managerial chain of command (i.e. Call & Email answering) Write some software to make life easier Get Investors -> Buy Things -> Make Money -> Retire (GIBTMMR)

21. Thank You Moving? New Furniture? Need to Transport Something? Let Us Do the Work! EASY MOVIN’ Delivery Service Save Time, Energy, and Work 1-800-MOVE-NOW James McCloskey, Malia Powers, Stella Oh, Maria Joana Castro Mendonça & Kevin Crossan