1. Network Innovations – Thursday 22nd
November 2012
Why is marketing your business important?
Jo Beerepoot

2. Why is Marketing your Business important?
Communication is one of the most important parts of running a business.
Many small to medium sized businesses are excellent at what they do –
The best IT firm
Excellent Builder or Plumber
However they are not managing their communication or not communicating
at all.
If no one knows you’re there, then it doesn’t matter how good you are!
You wont have a business!

3. What is marketing?
Marketing is the activity, set of institutions,
and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers,
clients, partners, and society at large.

4. How do potential customers find out about you?
•Your appearance – brand. First impressions count. How you are perceived
shapes how your business relationship develops.
•How you interact with your customers, there are several vehicles
•Website – 24/7 shop window.
•Newsletters/email marketing – updates and reminders to your customer
of what products and services you offer.
•Advertising and PR – Memory joggers and information in press and on the
Internet.
•Telemarketing – either opening doors or building relationships for your sales
Team.
•Brochures, leaflets and hand outs – printed marketing collateral is crucial to
Keeping your customers informed.

5. What are your strengths and how do you get
Your message across?
We are all working in a highly competitive market, We need to use tricks
and clever and innovative mechanisms to do this. Then again, sometimes.
the simplest things make you memorable.
Don’t forget people buy form people, they want the process to be as simple
and cost effective as possible.

6. How can I help you?
Branding

7. Websites

8. Marketing collateral
Telemarketing
Social Media
Marketing and sales Strategy
Sales Training
Signage
Exhibition stands, Collateral and sales consultancy

9. What my customers say
“I have engaged Jo for a variety of marketing, Jo Bell-Beerepoot takes care of Pharos Legal’s
re-branding, web development and training marketing needs and has done so since the
activities since 2010. All assignments have inception of the business. She helped identify
a logo and brand for our business and build a
been conducted professionally, on time and
website, including providing input on copy,
within agreed budgets and I am delighted to support that brand. We have had many
with the results. With the re-branding and positive comments about our stationery
proactive sales strategy developed with Jo (business cards, letterhead and also marketing
one of my businesses has seen a remarkable brochures), all of which were created by Jo and
growth in turnover and profitability.” her design team. She is passionate and dedicated,
has an unfailingly positive attitude, is able to deliver
to tight timescales and is fun to work with.
Jamie Greenwood, MD NJL Yorkline
Pharos Legal thoroughly recommends Jo’s services.
Natalie Saunders, MD Pharos Legal

10. Any Questions?
For more information, call 07866 370270
or email jo@jobellmarekting.com
Thank you for listening, and enjoy the
memory hook.