Are you in a job search? Learn how you can stand out from your competition.

1. How to Stand Out from Your Competition
Joan Runnheim Olson, Certified Career Coach
Pathways Career Success Strategies, LLC
www.pathwayscareer.com

2. “What makes you unique, makes you
successful.”
- William Arruda

3. Strong Brands

4. What is a personal brand?
• It’s your professional reputation, i.e., how
others perceive you.

5. Where does your brand show up?
• Appearance
• Actions
• Interactions

6. Why know your brand?
• Capitalize on your strengths
• Diminish weaknesses

7. What is personal branding?
Identifying what makes you….
■ Unique
■ Relevant
■ Compelling

8. Identifying Your Brand
• List 5 adjectives that describe you
• Ask 10 others what adjectives describe you
• 360Reach personal brand survey

9. Your Brand Community
• Well-connected former colleagues
• Recruiters
• Hiring managers
• Contacts at job transition groups
• Contacts at professional industry-related
associations
• Your family and friends

10. Communicating Your Brand
• Writing articles
• Speaking opportunities
• Networking
• Email signature
• Creating or contributing to a blog
• Other social media
• Set up a profile on www.about.me

11. Personal Branding Trends
(for your job search)
• Headshots
• Recommendations
• Personal QR codes
• Job Postings R.I.P.
• Permanent UE
Source: William Arruda