I cover what Digital Evangelism is and how you can use it to your company's advantage. Presented at SearchFest 2013

1. Digital Evangelism
In & Out
Joanna Lord
VP of Growth Marketing
SEOmoz
@joannalord

2. Buzz words suck. But they are buzzing for a reason.

3. So what is Digital Evangelism?

4. Digital Evangelism is…
[externally]
When someone builds relationships,
creates a community, and
spreads the good word
about a particular mission,
product or brand.

5. Digital Evangelism is…
When you represent your
customers feedback,
build for company-wide visibility,
become a brand sentiment gauge
& a million other things.
[internally]

6. people powered revolution.

7. Today’s marketer must
care more than ever
what every single
customer thinks.

8. It’s now our job to not
just get their attention,
but make it memorable,
and effective but also it
must be mutually valuable.

9. build relationships: partners, influencers, press.

10. build relationships: partners, influencers, press.
seek out
identify
relevant
influencers
press
biz dev
unique UVP
opportunities
WOM handshake
marketing evangelist hustle
tool for seeking out these influencers: http://followerwonk.com/

11. create, seed & grow an amazing community.
Educate.

12. create, seed & grow an amazing community.
• customer communities
• educational forums
• industry conferences
• meetups, events, etc.

13. solidify, spread, and evolve your company’s mission.

14. solidify, spread, and evolve your company’s mission.
Shape &
Iterate
Evolve
Internal
Share
Evangelism
Collect
Feedback

15. be the customer’s voice & provide feedback.

16. be the customer’s voice & provide feedback.
Brand
Sentiment
Product
Suggestions
Industry
shifts
Customers Competitive
analysis

17. build awareness through company wide infrastructure.

18. build awareness through company wide infrastructure.
Reporting Out Education Accessible Data

19. push hard on brand monitoring & become a gauge.

20. push hard on brand monitoring & become a gauge.

21. …and everything else that sounds like a good idea.

22. that’s a lot…and you need to do that on top of your job.

23. that’s what separates the great from the good.

24. there’s a lot of challenges.
Follow
Resources Proof Staffing Silos Consistency
Through

25. so you need to do all the things.
Build relationships.
Seek out influencers.
Create a community.
Be responsive.
Evolve your story.
Be the customers voice.
Provide feedback.
Set up company wide infrastructure.
Monitor brand
Look forward.
Push the conversation further.
Be unique.
Be engaging
Exude passion for what you are doing.

26. and that’s what we are good at…creating change.

27. Thank You!
Joanna Lord
VP of Growth Marketing
SEOmoz
@joannalord