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Keeping Up With Social Media: Are You Monitoring Your Competition

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Joanna Lord
Joanna Lord

I cover how a marketer can use social media marketing for competitive analysis and competitive intelligence data mining. How are you doing against competitors in a social landscape? Tools, tips, and tactics to remember.

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Social Media: Are you keeping up with the Joneses? Joanna Lord, Director of Customer Acquisition, SEOmoz October, 2011: SearchLove London
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
So how do we know where we stand?
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Mentions Engagement Velocity Money On Site Signals Planning http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Signals on site.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
Don’t forget the extensions of a competitor’s site. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.socialmediaexaminer.com/9-ways-to-transform-your-website-into-a-social-media-hub/
Velocity
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Mentions
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Blogscape. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html http://www.seomoz.org/labs/blogscape
Share of voice in social. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Engagement levels
Listening tools. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Follow the money.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Social advertising comes with more data. http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
What are they planning for?
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Gauging Overall Visibility
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Takeaways. Evangelize Go beyond the purpose counts Analyze the Don’t chase – Supporting be informed efforts http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Q+A Joanna Lord Director of Customer Acquisition & Engagement, SEOmoz • Twitter: @joannalord Try SEOmoz PRO Free! • Blog: www.seomoz.org/blog http://www.seomoz.org/freetrial • Email: joanna@seomoz.org

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Keeping Up With Social Media: Are You Monitoring Your Competition

Notes de l'éditeur

  1. Hold up -
  2. Wait why do I care?
  3. New question, same approach
  4. Who is investing & where?
  5. Social advertising comes with more data