2. ©DNA://13

4. CONSTANT CHANGE:
1. Adaptive innovation
2. Post-mobile era
@mattfarrugia_au

5. To improve is to change,
to be perfect is to change often.

6. Champions of change
©DNA://13

7. Champions of change
©DNA://13

8. So what, why change?

9. Why change?
©DNA://13

10. The opportunist
©DNA://13

11. What’s driving change?
TECHNOLOGY
SOCIETY PEOPLE
©DNA://13

12. What’s driving change?
Web 1.0
• Circa 1996
• 250K sites
• 45M global users
• Dial up
©DNA://13

13. What’s driving change?
Web 2.0
• Circa 2006
• 85m sites
• 1B global users
• Broadband
©DNA://13

14. What’s driving change?
Web 3.0
• True convergence
• Internet of things
• NFC
• API’s
• Collaboration & open source
• Frictionless experiences
• Big data
©DNA://13

15. A complex blend...
Product Internal External
▪ Augmented Reality ▪ CRM ▪ Email marketing
▪ User communities ▪ Analytics dashboards ▪ Landing pages
▪ Social features ▪ Asset management ▪ Display
▪ Location ▪ SEO analysis ▪ Web / mobile sites
▪ RFID ▪ Social media monitoring ▪ Linked data
▪ Digital Products ▪ Competitive intelligence ▪ Paid search
▪ Internet of things ▪ Campaign Management ▪ Mobile apps
▪ User generated content ▪ Business Intelligence ▪ Mobile marketing
▪ CMS ▪ Behavioral targeting
©DNA://13

16. ATTRACT ENGAGE CONVERT
NOC ID
ET IRTS
C
TNO ID
TN UB
TNE BIRTS EVENTS &
TU
NOI
OITQ SOCIAL
OUTDOOR AMPLIFICATION CRM
C
O D
SEEDING
TN TSI
eDM
NEDOC R BUZZ IRTSID
NOITUBEPISODIC
NE RQ
SOCIAL
PLATFORM
UBIR
CONTENT
S
C
SHARES ES
DO
OD
IT
C
SE
TV QR
YOUTUBE
N
TIO
CHANNEL & QR CO BU T
DES STRI TEN
PRODUCT CAMPAIGN
ES LIKES VIDEO I VIDEOS
N
COD D CO HUB
RADIO
N PUBLICQR CONTENT
QR CODES MICROSITE
TIO
RELATIONS
C RQ BUZZ
IBU NT
TR NTE
MEDIA
O
DISCO CAMPAIGN
SED PPC
FAVOURITES TRAILER
DISTR
IBUTIO
BANNERS
N MOBILE/
TABLET SITE
GAMING
DISPLAY SEARCH
SEO
DISTRIBUTIO TION
DISTRIBUN
MOBILE MOBILE
BANNERS SEARCH eco-systems

17. CRITICAL QUESTION:
In a connected world,
how do you connect?

19. CHALLENGE:
Having ideas is easy,
believing in them is far harder

22. LESSON: The top 1,000 ch’s:
• Average $23K / mo.
• 11.3B monthly views
• 462M subscribers
Make content people want to
• 30K videos / mo.
• Music = 25%
watch and can't find anywhere
• Gaming = 20%
• Comedy = 14%
else, or prepare to be ignored.
• Entertainment = 13%
• How-to / Style = 7%
• Red Bull Strato mission nets
largest live audience ever: 8M.
• 16X larger than previous
record set by the Olympics
(500K).

24. We are ROI rigorous. But you can't get
anywhere until you try something.
You just do it and learn… take a portion of
your budget and experiment.
– Jodi Allen, vp/North American Baby Care

25. Blend in to your consumers
life in ways like never before

26. SCARY STAT:
Today there are 5 billion objects
connected to the internet.
By 2020, there will be 50 billion.

28. What’s next?
The post-mobile era

30. Opportunity:
‘We don’t know how they’ll impact our lives as they’re
unlocking data generated from our physical bodies that’s
never been captured before’.

31. 1
Don’t be afraid to re-think
what you are

32. 2
Drive Innovation by
suggesting not proposal

33. SOMEONE WHO KNOWS:
All meaningful and lasting change starts first in
your imagination and then works its way out.
Imagination is more important than knowledge.
– Albert Einstein

34. Matt.Farrugia@gpyr.com.au
Director of Digital at GPY&R