The way businesses are doing marketing is changing. The decline in Outbound (or Tradition) Marketing is a response to a recent and fundamental shift in consumer behaviour. People are more in control of what information they receive and how.
The new concept of Inbound Marketing offers consumers more power and control over what type of information they receive. Inbound Marketing activities don’t only cost less however they provide higher Return On Investment.
Watch the Social Media Presentation below to find out ways you can optimise your business online.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Social Media and your Business Presentation
1. Social Media and your Business
Joao da Costa - SEO Manager & Digital Marketing Professional
Download: www.joaomarketing.com/en/social-media-presentation
7. Social Media Channels in Perspective
Users: 100mm 1000mm 500mm 200mm 40mm
SOURCE: http://searchenginewatch.com/article/2237733/Social-Media-Link-Building
13. Growth of Google Queries 2007-2012
Number of Searches/Day on Google
3 Billion Searches/Day
(announced Aug. 2012)
http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
14. Paid vs Inbound Marketing
Paid Marketing:
~10% of traffic
($40 Billion of investment in 2012*)
Inbound Marketing:
~90% of traffic
(but only $5 Billion of investment in 2012*)
*Via Forrester’s Interactive Marketing 2012 Report
16. Keywords Selection
•Is the keyword relevant to my
business?
•Does it bring qualified and Relevance
potential traffic?
•Are people using my
keyterms in Search Engines?
•Will I secure a certain level of
visitors if I improve my site
position in SERPs?
Traffic
Competition
Volume
•How competitive my keywords are?
•Can I potentially rank above other
sites or are they more authoritative
and optimised then mine? 16
27. #1: You are Connecting with
Real People
Engage your audience
Show you care and you are here to help/support them
28. #2: Share Relevant Information
that interests your audience
Connect Customers
29. #3: Know Where to Put your Link
#3b - Tweet Length:
120 to 130 Characters
Leave room for a RT
30. #4: Optimize Your Social Timing
Identify when followers are online, so they can potentially see your
message. At the highest point, only ~6.5% of followers are online
Data via http://followerwonk.com
31. #5: Optimize Your Social Share Formatting
Bad image and non-customized
share & a mediocre snippet
means lower CTR on Google+
Perfectly formatted image uploaded separate to post
link makes for high visibility and CTR in Facebook.
32. #6 Social Media = Two Way Communication
“a complaint made private is better than public”
Follow Back / Connect
allow communication with your clients and potential clients
33. #7: Company’s and Individual’s Profiles
Brand Presence Personalised Contact
Thought Leader Approach Potential Clients
Professional Interaction Connect with Potential Clients
Answer Direct Questions Build Relationships
35. #9 How Many Tweets/Messages a Day?
Keeping your Communication:
Interesting
Relevant
Informative
It Depends on your Business and your Audience
Study your Audience and your Communications
Are people responding to it?
Are people clicking on your links?
Are you achieving your objectives?
(web traffic, interactions, connections)
43. 64% of users are more likely
to purchase from
businesses that answer
their questions on Twitter
SOURCE: The Wall Blog, http://wallblog.co.uk/2013/01/09/linkedin-reaches-200-
million-members-worldwide-infographic/
44. Track What You Share - Bit.ly, Goo.gl
Tracking of my socially shared links via http://bit.ly
Tracking of my socially shared links via http://goo.gl/
52. Joao da Costa, SEO Manager & Digital Marketing Professional
• Download Presentation:
www.joaomarketing.com/en/social-media-presentation
• Twitter: @JoaoPdaCosta
• LinkedIn: http://www.linkedin.com/in/joaopdacosta
• Professional Site: http://joaomarketing.com/en
The Future of Social Media