http://jochemkoole.nl/index.php/product/3-pillars-en/
In this presentation, I describe the essential pillars for successfully using social media for your business: people, content, and tools.
The presentation is focused on B2B service providers. Since knowledge no longer equals power, their business model is under pressure. At the same time, it makes perfect sense for their employees to activate and intensify relationships with their colleagues, partners, and clients. Hereby, achieving business benefits.
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Successfully using social media for your business
1. Successfully using social media
for your business
Three pillars of social business
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Last update: July 9, 2013
2. JochemKoole.com
The number of knowledge workers,
people whose greatest asset is their knowledge,
has never been so high.
Welcome to the 21st century!
3. Since a lot of knowledge is stored in databases
that are often publically accessible through the internet.
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At the same time, knowledge no longer equals power.
4. This forms a challenge for organizations
whose business model
is based on (available) knowledge.
They can no longer make a difference with their knowledge.
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5. JochemKoole.com
But it’s still possible to make a difference…
…with a personal vision on knowledge
and interpretations in specific cases.
6. JochemKoole.com
Thus, the 1 on 1 relationship
becomes more important…
…in generating income
and reducing expenses.
7. JochemKoole.com
This makes perfect sense for B2B service providers.
They already know their clients.
Co-creation is part of their mentality;
they resolve issues together with their clients.
They receive client feedback directly.
They’re dealing with a limited
(and manageable) conversation volume.
Steven Van Belleghem, B-Conversational
8. Netwerkorganisatie
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If a B2B service provider wishes to retain
its clients, partners, and employees in the 21st century,
they will have to change into a network organization.
9. • x
A people centered organization,
that creates value (and profit)
for and together with the stakeholders in their network.
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10. Social media facilitate and
intensify 1 on 1 relationships.
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However, they’re just tools…
13. 4 groups of people
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Colleagues
& partners
14. 4 groups of people
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Colleagues
& partners
Potential
colleagues
& partners
15. 4 groups of people
JochemKoole.com
Colleagues
& partners
Potential
colleagues
& partners
Clients
16. 4 groups of people
JochemKoole.com
Colleagues
& partners
Potential
colleagues
& partners
Clients
Potential
clients
17. JochemKoole.com
…there are four options for the
business use of social media.
When we focus on the group of people you can
influence most – colleagues and partners…
19. Potential
colleagues
& partners
Colleagues
& partners
JochemKoole.com
Colleagues
& partners
Colleagues
& partners
Improved mutual
connections, retriev-
ing knowledge and
experience faster.
Increased
satisfaction and
productivity.
Savings in time and
production costs.
Improved
connection to the
labour market,
finding and
attracting the right
labour force faster.
Savings in time and
recruitment costs.
20. Potential
colleagues
& partners
Colleagues
& partners
JochemKoole.com
Colleagues
& partners
Colleagues
& partners
Colleagues
& partners
Clients
Improved mutual
connections, retriev-
ing knowledge and
experience faster.
Increased
satisfaction and
productivity.
Savings in time and
production costs.
Improved
connection to the
labour market,
finding and
attracting the right
labour force faster.
Savings in time and
recruitment costs.
Improved
relationship with
clients, responding
to client demands
faster.
Savings in time and
marketing costs.
Possibility of more
revenue.
21. Potential
colleagues
& partners
Colleagues
& partners
JochemKoole.com
Colleagues
& partners
Colleagues
& partners
Colleagues
& partners
Colleagues
& partners
Clients
Potential
clients
Improved mutual
connections, retriev-
ing knowledge and
experience faster.
Increased
satisfaction and
productivity.
Savings in time and
production costs.
Improved
connection to the
labour market,
finding and
attracting the right
labour force faster.
Savings in time and
recruitment costs.
Improved
relationship with
clients, responding
to client demands
faster.
Savings in time and
marketing costs.
Possibility of more
revenue.
Improved market
insights, quicker
response to market
demands, more
market access.
Savings in time and
marketing costs.
Possibility of more
revenue.
51. Interested in
how these pillars can be put to purpose
within your organization?
Let’s meet up for coffee.
Send me an email:
jochem@jochemkoole.nl
JochemKoole.com