A teaser trailer typically lasts between 30 seconds and 90 seconds and provides a brief insight into the film's plot through clips and glimpses of main characters, without revealing too much dialogue. It aims to entice audiences with a quick pace that may start slow and then quicken, using buzz words, indications of release dates, and tags to build mystery and intrigue around the film's genre and story. Production studios and distributors are usually identified at the beginning or end to establish authenticity.

1. What does a Teaser Trailer
Involve?
Jodie Battershell

2. Pace is quick throughout or starts
slows and then quickens
Lasts between 30 and 90
seconds
Brief insight of the film. Either
summary of the plot or just clips to
entice audience – highlights main
characters
Reviews or buzz words

3. Text about what the plot is e.g.
When you think you’re alone....
Indication of release date
or sometimes just ‘Coming
Soon’
Title of film – but not
always e.g. cloverfield

4. Distribution and Production
company ident e.g. Universal.
Usually seen at the beginning
Website of film
(usually with billing block at
the end)
Other films directed/produced
by those working on the film
engages wider audience

5. Actors names
Tagline – needs to be
Hardly uses dialogue – memorable and effective
creates mystery
Indication of genre - not
Voiceover – bassy
necessarily obvious.
and booming
Through uses of mise-en-
scene and media language