advert analysis

1. Advert analysis
By Joe Wicks

2. Smirnoff advert:
 https://www.youtube.com/watch?v=6aLpAVk5u3Y
 This advert is for a new Smirnoff product.
 The target audience is for 18-30 year olds.
 It is a stand alone format advert.
 It is a dramatic and surreal advert.

3. Persuasion techniques
 This advert is to promote a new product and to increase product recognition.
 This advert arouses interest with a new product.
 The advert shows subtle brand logos in the background which increases
temptation.

4. Codes and conventions
Iconography
 Iconography is visual images or symbols associated with
cults, movements or brands that we expect to see in types
of films and adverts. These are known as ‘genre
indicators’ of the mais-en-scene. The Smirnoff advert is
for an apple flavoured vodka, the advert shows lots of
green and apples around the place and towards the end
shows bottles of vodka before it tell you what the edvert
is for.

5. Codes and conventions
Lighting


6. Camera angles:
 Throughout the video there are many
different camera angles…
 At the start there is a POV shot looking
down at the main characters feet.
This is followed by a
wide angle of the main
characters.
This is then followed
by another wide angle
from a low angle
looking up at the
characters.

7. There is then a close
up shot of a woman
in the bar.
Then there is a
high angle wide
angle shot of
everyone in the
bar.
Lastly there is an extreme
close up of the womans
face as she tries the drink.

8. Editing
 Editing is important In making adverts so that the shots flow well into each
other and the levels, brightness and curves are suitable to be shown in the
advert.

9. Sound in adverts
 Sound in adverts is used to portray the mood and atmosphere of the location
shot in the advert.