SlideShare une entreprise Scribd logo
1  sur  11
Télécharger pour lire hors ligne
2016
EventFarm.com Offline Summit RFID event
NYC June 2 2016
INTERACTIVE CHARGING MADE SIMPLE
• Universal Compatibility: works with 98% of smartphones

• Security: 6 chambers with fast charging up to 2.7 amp

• Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity 

• Accessibility: mag stripe cards, secure pin code QR code or RFID

• Privacy: PCI compliant, encrypted card reader, no data connection
• Certification: UL, CE, FCC and RoHS compliant

• Service & Support: 24/7 phone and remote support

• Remote Management: real-time visibility into units, reporting on usage, device
type and impressions; remote content management via web portal
Consumers demand accessibility, security and convenience.
Experiential Planners and Brands want reliable elegance worthy
of their reputation. Brightbox provides:
Amplification
BRIGHTBOX INC. © 2016
Summary
Event software company Event Farm hosted a one day conference
focused on how offline experiences drive business results.
Sponsors and event technology providers were on hand to showcase
new innovative solutions to a small set of industry decision makers.
Target: Industry event planners
event marketers, experiential specialists from
brands and agencies.
Number of guests: 200
Amplification
BRIGHTBOX INC. © 2016
Technology on display
RFID / NFC Registration Badges: The Event Farm badges had unique
attendee information stored on them making it easy to interact with several
of the experiences at the show.
As attendees walk through the entrance of a room brand ambassadors
scanned them and noted the attendance of the individual. This helps
reduce lines, wait times, and gives the sponsor better insights into
the guest experience.
Event Farm offers EFX Software which integrates with several solutions
giving every event element a layer of interactivity and
quantifiable measurement.
Examples on display:
Content Wall: Tap with the badge
to receive a pdf brochure via
email.
SnapChat Printer: Using
Snapchat to print photos directed
at the Offline Summit SnapChat
account.
Brightbox: Tap with the badge to
receive a complimentary mobile
device charge.
Amplification
BRIGHTBOX INC. © 2016
SELECTED SECURE KEY: RFID
RFID BADGE
IS YOUR
KEY
Amplification
BRIGHTBOX INC. © 2016
SELECTED INTERACTIVITY: Email Acquisition
PERMISSION VARIABILITY

- Can be made mandatory or voluntary to receive a charging session.
Made voluntary for EventFarm.com Offline Summit.
Step 1: Scan EventFarm
EFX badge featuring a chip compatible
with the Brightbox RFID reader.
Step 2: Enter email into
optional Brightbox newsletter
sign up.
Polling and Surveys can be modified to ask
several multiple choice questions depending on
the needs of the client.
Amplification
BRIGHTBOX INC. © 2016
ANALYTICS
USAGE REPORT - 06.02.16-06.02.16
BRIGHTBOX EVENTS - OFFLINE SUMMIT 2016
Report time: 21:59 on 07 Jul 2016
60USES
31MIN
AVG. SESSION
30AVG. DAILY USE/UNIT
46UNIQUE USERS
178TOTAL IMPRESSIONS
66LIFETIME USES
USAGE DETAILS
UNMET DEMAND........................................................................... 40
CREDIT/DEBIT CARD USES............................................................. 60
COMPLIMENTARY CARD USES..........................................................0
SESSION LENGTHS
UNDER 15 MIN............................................................................35%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 1 0 0 0
09:00 0 0 0 5 0 0 0
10:00 0 0 0 10 0 0 0
11:00 0 0 0 5 0 0 0
12:00 0 0 0 6 0 0 0
13:00 0 0 0 8 0 0 0
14:00 0 0 0 5 0 0 0
15:00 0 0 0 4 0 0 0
16:00 0 0 0 9 0 0 0
17:00 0 0 0 7 0 0 0
USAGE REPORT - 06.02.16-06.02.16
BRIGHTBOX EVENTS - OFFLINE SUMMIT 2016
Report time: 21:59 on 07 Jul 2016
60USES
31MIN
AVG. SESSION
30AVG. DAILY USE/UNIT
46UNIQUE USERS
178TOTAL IMPRESSIONS
66LIFETIME USES
USAGE DETAILS
UNMET DEMAND........................................................................... 40
CREDIT/DEBIT CARD USES............................................................. 60
COMPLIMENTARY CARD USES..........................................................0
SESSION LENGTHS
UNDER 15 MIN............................................................................35%
15-30 MIN..................................................................................20%
30-60 MIN..................................................................................33%
60-90 MIN....................................................................................8%
OVER 90 MIN................................................................................3%
HEAT MAP
TIME M T W T F S S
00:00 0 0 0 0 0 0 0
01:00 0 0 0 0 0 0 0
02:00 0 0 0 0 0 0 0
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 1 0 0 0
09:00 0 0 0 5 0 0 0
10:00 0 0 0 10 0 0 0
11:00 0 0 0 5 0 0 0
12:00 0 0 0 6 0 0 0
13:00 0 0 0 8 0 0 0
14:00 0 0 0 5 0 0 0
15:00 0 0 0 4 0 0 0
16:00 0 0 0 9 0 0 0
17:00 0 0 0 7 0 0 0
18:00 0 0 0 0 0 0 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2016
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
46UNIQUE USERS
178TOTAL IMPRESSIONS
66LIFETIME USES
USAGE DETAILS
UNMET DEMAND........................................................................... 40
CREDIT/DEBIT CARD USES............................................................. 60
COMPLIMENTARY CARD USES..........................................................0
SESSION LENGTHS
UNDER 15 MIN............................................................................35%
15-30 MIN..................................................................................20%
30-60 MIN..................................................................................33%
60-90 MIN....................................................................................8%
OVER 90 MIN................................................................................3%
03:00 0 0 0 0 0 0 0
04:00 0 0 0 0 0 0 0
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 1 0 0 0
09:00 0 0 0 5 0 0 0
10:00 0 0 0 10 0 0 0
11:00 0 0 0 5 0 0 0
12:00 0 0 0 6 0 0 0
13:00 0 0 0 8 0 0 0
14:00 0 0 0 5 0 0 0
15:00 0 0 0 4 0 0 0
16:00 0 0 0 9 0 0 0
17:00 0 0 0 7 0 0 0
18:00 0 0 0 0 0 0 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2016
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
Offline Summit 2016 698:Unit 1 52.0 52
Offline Summit 2016 718:Unit 2 8.0 8
TOTALS 2 Units 60 Uses
Amplification
BRIGHTBOX INC. © 2016
Results
46UNIQUE USERS
178TOTAL IMPRESSIONS
66LIFETIME USES
USAGE DETAILS
UNMET DEMAND........................................................................... 40
CREDIT/DEBIT CARD USES............................................................. 60
COMPLIMENTARY CARD USES..........................................................0
SESSION LENGTHS
UNDER 15 MIN............................................................................35%
15-30 MIN..................................................................................20%
30-60 MIN..................................................................................33%
60-90 MIN....................................................................................8%
OVER 90 MIN................................................................................3%
05:00 0 0 0 0 0 0 0
06:00 0 0 0 0 0 0 0
07:00 0 0 0 0 0 0 0
08:00 0 0 0 1 0 0 0
09:00 0 0 0 5 0 0 0
10:00 0 0 0 10 0 0 0
11:00 0 0 0 5 0 0 0
12:00 0 0 0 6 0 0 0
13:00 0 0 0 8 0 0 0
14:00 0 0 0 5 0 0 0
15:00 0 0 0 4 0 0 0
16:00 0 0 0 9 0 0 0
17:00 0 0 0 7 0 0 0
18:00 0 0 0 0 0 0 0
19:00 0 0 0 0 0 0 0
20:00 0 0 0 0 0 0 0
21:00 0 0 0 0 0 0 0
22:00 0 0 0 0 0 0 0
23:00 0 0 0 0 0 0 0
CUMULATIVE USAGE SUMMARY JUNE 2016
BRIGHTBOX EVENTS
VENUE LOCATION AVG. DAILY USE TOTAL USES
Offline Summit 2016 698:Unit 1 52.0 52
Offline Summit 2016 718:Unit 2 8.0 8
TOTALS 2 Units 60 Uses
Summary:
*55% of total use was less than 30 minutes during the event.
*86% of usage was from the charging kiosk placed closest to the main hall.
*46 out of 200 guests ( unique RFID card badges ) experienced our secure kiosk.
*32 emails were captured using the email signup interactive feature.
*Unmet demand was 40 guests. After lunch both units were at capacity.
*178 Total screen impressions detected.
Amplification
BRIGHTBOX INC. © 2016
CLICK HERE FOR RECAP VIDEO
A COMPLETE EVENT ENGAGEMENT EXPERIENCE
BRIGHTBOX INC. © 2015
The use of our platform plays an intrinsic role
in how users interact with brands using their
mobile devices at events and venues.
BRIGHTBOX MESSAGE AMPLIFICATION
1. Solves the “Power Gap” providing both physical and data security,
minimizing liability for sponsors, and enabling an "always on" mobile user
experience
2. Influences purchase decisions with magnified brand exposure and
increased impressions via memorable interactions
3. Attracts consumers to brand activations and venues, and provides
consumer engagement via its digital signage and interactive kiosk features
4. Increases dwell time, satisfaction and repeat visits helping to
manage the flow of guests via strategic kiosk placement
5. Increases ROI, and unlike other passive recharging solutions, provides
usage and data reporting and customer acquisition features, so that sponsors
can track users and create ROI via coupons, emails, and SMS.
6.Social Media Amplification Digital display keeps guests informed of
social media hashtags, screen names, and promotions. Keeping guests charged
will drive awareness with a user-generated activation content strategy.
HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:
BRIGHTBOX INC. © 2015
THANK YOU
TO BUY, RENT, LEASE A
BRIGHTBOX CONTACT:
Joel Martin
VP, Brands & Experiential
(m) 646-647-5512
Martin@brightboxcharge.com
BRIGHTBOXINC.©2015|BRIGHTBOXisaRegisteredTrademarkofBrightboxInc.NewYork,NY

Contenu connexe

Plus de Joel Martin

Orlando Tech News Interview Joel Martin Startup Advisor
Orlando Tech News Interview Joel Martin Startup AdvisorOrlando Tech News Interview Joel Martin Startup Advisor
Orlando Tech News Interview Joel Martin Startup AdvisorJoel Martin
 
Joel Martin SMB Social Outreach for Community
Joel Martin SMB  Social Outreach for Community Joel Martin SMB  Social Outreach for Community
Joel Martin SMB Social Outreach for Community Joel Martin
 
Joel Martin Article AdCouncil Social Impact with Swiftmile and the Ad Council...
Joel Martin Article AdCouncil Social Impact with Swiftmile and the Ad Council...Joel Martin Article AdCouncil Social Impact with Swiftmile and the Ad Council...
Joel Martin Article AdCouncil Social Impact with Swiftmile and the Ad Council...Joel Martin
 
Article Swiftmile expands programmatic offering via Lemma - Swiftmile.pdf
Article Swiftmile expands programmatic offering via Lemma - Swiftmile.pdfArticle Swiftmile expands programmatic offering via Lemma - Swiftmile.pdf
Article Swiftmile expands programmatic offering via Lemma - Swiftmile.pdfJoel Martin
 
Swiftmile Selects Broadsign OOH Technology to Deliver Global Programmatic Mic...
Swiftmile Selects Broadsign OOH Technology to Deliver Global Programmatic Mic...Swiftmile Selects Broadsign OOH Technology to Deliver Global Programmatic Mic...
Swiftmile Selects Broadsign OOH Technology to Deliver Global Programmatic Mic...Joel Martin
 
Swiftmile + Vugo Partner Up for OOH Experiential Campaigns - Swiftmile.pdf
Swiftmile + Vugo Partner Up for OOH Experiential Campaigns - Swiftmile.pdfSwiftmile + Vugo Partner Up for OOH Experiential Campaigns - Swiftmile.pdf
Swiftmile + Vugo Partner Up for OOH Experiential Campaigns - Swiftmile.pdfJoel Martin
 
Swiftmile Advertises for Frost Museum of Science - Swiftmile.pdf
Swiftmile Advertises for Frost Museum of Science - Swiftmile.pdfSwiftmile Advertises for Frost Museum of Science - Swiftmile.pdf
Swiftmile Advertises for Frost Museum of Science - Swiftmile.pdfJoel Martin
 
Swiftmile Runs Center for Missing Children Campaign _ Billboard Insider™.pdf
Swiftmile Runs Center for Missing Children Campaign _ Billboard Insider™.pdfSwiftmile Runs Center for Missing Children Campaign _ Billboard Insider™.pdf
Swiftmile Runs Center for Missing Children Campaign _ Billboard Insider™.pdfJoel Martin
 
Swiftmile joins the Better WithoutIt .pdf
Swiftmile joins the Better WithoutIt .pdfSwiftmile joins the Better WithoutIt .pdf
Swiftmile joins the Better WithoutIt .pdfJoel Martin
 
Joel Martin Swiftmile interview with Geopath DOOH Advertising Industry
Joel Martin Swiftmile interview with Geopath DOOH Advertising IndustryJoel Martin Swiftmile interview with Geopath DOOH Advertising Industry
Joel Martin Swiftmile interview with Geopath DOOH Advertising IndustryJoel Martin
 
Swiftmile joins Geopath OOH today Joel Martin
Swiftmile joins Geopath OOH today Joel MartinSwiftmile joins Geopath OOH today Joel Martin
Swiftmile joins Geopath OOH today Joel MartinJoel Martin
 
Wearable Tech OBJ
Wearable Tech OBJWearable Tech OBJ
Wearable Tech OBJJoel Martin
 
Virtual Events OBJ Article
Virtual Events OBJ ArticleVirtual Events OBJ Article
Virtual Events OBJ ArticleJoel Martin
 
Business Journal CodeFirm Article
Business Journal CodeFirm ArticleBusiness Journal CodeFirm Article
Business Journal CodeFirm ArticleJoel Martin
 
National Restaurant Association Show with Brightbox Joel Martin
National Restaurant Association Show with Brightbox Joel MartinNational Restaurant Association Show with Brightbox Joel Martin
National Restaurant Association Show with Brightbox Joel MartinJoel Martin
 
People on the Move Joel Martin Exhibit City News - New Head of Experiential
People on the Move Joel Martin Exhibit City News - New Head of ExperientialPeople on the Move Joel Martin Exhibit City News - New Head of Experiential
People on the Move Joel Martin Exhibit City News - New Head of ExperientialJoel Martin
 
IMEX Las Vegas 2014 Joel Martin
IMEX Las Vegas 2014 Joel MartinIMEX Las Vegas 2014 Joel Martin
IMEX Las Vegas 2014 Joel MartinJoel Martin
 
VidCon 2015 Brightbox Press Release with Panasonic
VidCon 2015 Brightbox Press Release with PanasonicVidCon 2015 Brightbox Press Release with Panasonic
VidCon 2015 Brightbox Press Release with PanasonicJoel Martin
 
Breaking into the market the story of Malaguti USA
Breaking into the market the story of Malaguti USABreaking into the market the story of Malaguti USA
Breaking into the market the story of Malaguti USAJoel Martin
 
Malaguti Scooters Arrive in the USA
Malaguti Scooters Arrive in the USAMalaguti Scooters Arrive in the USA
Malaguti Scooters Arrive in the USAJoel Martin
 

Plus de Joel Martin (20)

Orlando Tech News Interview Joel Martin Startup Advisor
Orlando Tech News Interview Joel Martin Startup AdvisorOrlando Tech News Interview Joel Martin Startup Advisor
Orlando Tech News Interview Joel Martin Startup Advisor
 
Joel Martin SMB Social Outreach for Community
Joel Martin SMB  Social Outreach for Community Joel Martin SMB  Social Outreach for Community
Joel Martin SMB Social Outreach for Community
 
Joel Martin Article AdCouncil Social Impact with Swiftmile and the Ad Council...
Joel Martin Article AdCouncil Social Impact with Swiftmile and the Ad Council...Joel Martin Article AdCouncil Social Impact with Swiftmile and the Ad Council...
Joel Martin Article AdCouncil Social Impact with Swiftmile and the Ad Council...
 
Article Swiftmile expands programmatic offering via Lemma - Swiftmile.pdf
Article Swiftmile expands programmatic offering via Lemma - Swiftmile.pdfArticle Swiftmile expands programmatic offering via Lemma - Swiftmile.pdf
Article Swiftmile expands programmatic offering via Lemma - Swiftmile.pdf
 
Swiftmile Selects Broadsign OOH Technology to Deliver Global Programmatic Mic...
Swiftmile Selects Broadsign OOH Technology to Deliver Global Programmatic Mic...Swiftmile Selects Broadsign OOH Technology to Deliver Global Programmatic Mic...
Swiftmile Selects Broadsign OOH Technology to Deliver Global Programmatic Mic...
 
Swiftmile + Vugo Partner Up for OOH Experiential Campaigns - Swiftmile.pdf
Swiftmile + Vugo Partner Up for OOH Experiential Campaigns - Swiftmile.pdfSwiftmile + Vugo Partner Up for OOH Experiential Campaigns - Swiftmile.pdf
Swiftmile + Vugo Partner Up for OOH Experiential Campaigns - Swiftmile.pdf
 
Swiftmile Advertises for Frost Museum of Science - Swiftmile.pdf
Swiftmile Advertises for Frost Museum of Science - Swiftmile.pdfSwiftmile Advertises for Frost Museum of Science - Swiftmile.pdf
Swiftmile Advertises for Frost Museum of Science - Swiftmile.pdf
 
Swiftmile Runs Center for Missing Children Campaign _ Billboard Insider™.pdf
Swiftmile Runs Center for Missing Children Campaign _ Billboard Insider™.pdfSwiftmile Runs Center for Missing Children Campaign _ Billboard Insider™.pdf
Swiftmile Runs Center for Missing Children Campaign _ Billboard Insider™.pdf
 
Swiftmile joins the Better WithoutIt .pdf
Swiftmile joins the Better WithoutIt .pdfSwiftmile joins the Better WithoutIt .pdf
Swiftmile joins the Better WithoutIt .pdf
 
Joel Martin Swiftmile interview with Geopath DOOH Advertising Industry
Joel Martin Swiftmile interview with Geopath DOOH Advertising IndustryJoel Martin Swiftmile interview with Geopath DOOH Advertising Industry
Joel Martin Swiftmile interview with Geopath DOOH Advertising Industry
 
Swiftmile joins Geopath OOH today Joel Martin
Swiftmile joins Geopath OOH today Joel MartinSwiftmile joins Geopath OOH today Joel Martin
Swiftmile joins Geopath OOH today Joel Martin
 
Wearable Tech OBJ
Wearable Tech OBJWearable Tech OBJ
Wearable Tech OBJ
 
Virtual Events OBJ Article
Virtual Events OBJ ArticleVirtual Events OBJ Article
Virtual Events OBJ Article
 
Business Journal CodeFirm Article
Business Journal CodeFirm ArticleBusiness Journal CodeFirm Article
Business Journal CodeFirm Article
 
National Restaurant Association Show with Brightbox Joel Martin
National Restaurant Association Show with Brightbox Joel MartinNational Restaurant Association Show with Brightbox Joel Martin
National Restaurant Association Show with Brightbox Joel Martin
 
People on the Move Joel Martin Exhibit City News - New Head of Experiential
People on the Move Joel Martin Exhibit City News - New Head of ExperientialPeople on the Move Joel Martin Exhibit City News - New Head of Experiential
People on the Move Joel Martin Exhibit City News - New Head of Experiential
 
IMEX Las Vegas 2014 Joel Martin
IMEX Las Vegas 2014 Joel MartinIMEX Las Vegas 2014 Joel Martin
IMEX Las Vegas 2014 Joel Martin
 
VidCon 2015 Brightbox Press Release with Panasonic
VidCon 2015 Brightbox Press Release with PanasonicVidCon 2015 Brightbox Press Release with Panasonic
VidCon 2015 Brightbox Press Release with Panasonic
 
Breaking into the market the story of Malaguti USA
Breaking into the market the story of Malaguti USABreaking into the market the story of Malaguti USA
Breaking into the market the story of Malaguti USA
 
Malaguti Scooters Arrive in the USA
Malaguti Scooters Arrive in the USAMalaguti Scooters Arrive in the USA
Malaguti Scooters Arrive in the USA
 

Dernier

Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfasiyahanif9977
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 

Dernier (20)

Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 

EventFarm.com RFID badge as key usage study at Offline Summit

  • 1. 2016 EventFarm.com Offline Summit RFID event NYC June 2 2016
  • 2. INTERACTIVE CHARGING MADE SIMPLE • Universal Compatibility: works with 98% of smartphones • Security: 6 chambers with fast charging up to 2.7 amp • Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity • Accessibility: mag stripe cards, secure pin code QR code or RFID • Privacy: PCI compliant, encrypted card reader, no data connection • Certification: UL, CE, FCC and RoHS compliant • Service & Support: 24/7 phone and remote support • Remote Management: real-time visibility into units, reporting on usage, device type and impressions; remote content management via web portal Consumers demand accessibility, security and convenience. Experiential Planners and Brands want reliable elegance worthy of their reputation. Brightbox provides:
  • 3. Amplification BRIGHTBOX INC. © 2016 Summary Event software company Event Farm hosted a one day conference focused on how offline experiences drive business results. Sponsors and event technology providers were on hand to showcase new innovative solutions to a small set of industry decision makers. Target: Industry event planners event marketers, experiential specialists from brands and agencies. Number of guests: 200
  • 4. Amplification BRIGHTBOX INC. © 2016 Technology on display RFID / NFC Registration Badges: The Event Farm badges had unique attendee information stored on them making it easy to interact with several of the experiences at the show. As attendees walk through the entrance of a room brand ambassadors scanned them and noted the attendance of the individual. This helps reduce lines, wait times, and gives the sponsor better insights into the guest experience. Event Farm offers EFX Software which integrates with several solutions giving every event element a layer of interactivity and quantifiable measurement. Examples on display: Content Wall: Tap with the badge to receive a pdf brochure via email. SnapChat Printer: Using Snapchat to print photos directed at the Offline Summit SnapChat account. Brightbox: Tap with the badge to receive a complimentary mobile device charge.
  • 5. Amplification BRIGHTBOX INC. © 2016 SELECTED SECURE KEY: RFID RFID BADGE IS YOUR KEY
  • 6. Amplification BRIGHTBOX INC. © 2016 SELECTED INTERACTIVITY: Email Acquisition PERMISSION VARIABILITY
 - Can be made mandatory or voluntary to receive a charging session. Made voluntary for EventFarm.com Offline Summit. Step 1: Scan EventFarm EFX badge featuring a chip compatible with the Brightbox RFID reader. Step 2: Enter email into optional Brightbox newsletter sign up. Polling and Surveys can be modified to ask several multiple choice questions depending on the needs of the client.
  • 7. Amplification BRIGHTBOX INC. © 2016 ANALYTICS USAGE REPORT - 06.02.16-06.02.16 BRIGHTBOX EVENTS - OFFLINE SUMMIT 2016 Report time: 21:59 on 07 Jul 2016 60USES 31MIN AVG. SESSION 30AVG. DAILY USE/UNIT 46UNIQUE USERS 178TOTAL IMPRESSIONS 66LIFETIME USES USAGE DETAILS UNMET DEMAND........................................................................... 40 CREDIT/DEBIT CARD USES............................................................. 60 COMPLIMENTARY CARD USES..........................................................0 SESSION LENGTHS UNDER 15 MIN............................................................................35% HEAT MAP TIME M T W T F S S 00:00 0 0 0 0 0 0 0 01:00 0 0 0 0 0 0 0 02:00 0 0 0 0 0 0 0 03:00 0 0 0 0 0 0 0 04:00 0 0 0 0 0 0 0 05:00 0 0 0 0 0 0 0 06:00 0 0 0 0 0 0 0 07:00 0 0 0 0 0 0 0 08:00 0 0 0 1 0 0 0 09:00 0 0 0 5 0 0 0 10:00 0 0 0 10 0 0 0 11:00 0 0 0 5 0 0 0 12:00 0 0 0 6 0 0 0 13:00 0 0 0 8 0 0 0 14:00 0 0 0 5 0 0 0 15:00 0 0 0 4 0 0 0 16:00 0 0 0 9 0 0 0 17:00 0 0 0 7 0 0 0 USAGE REPORT - 06.02.16-06.02.16 BRIGHTBOX EVENTS - OFFLINE SUMMIT 2016 Report time: 21:59 on 07 Jul 2016 60USES 31MIN AVG. SESSION 30AVG. DAILY USE/UNIT 46UNIQUE USERS 178TOTAL IMPRESSIONS 66LIFETIME USES USAGE DETAILS UNMET DEMAND........................................................................... 40 CREDIT/DEBIT CARD USES............................................................. 60 COMPLIMENTARY CARD USES..........................................................0 SESSION LENGTHS UNDER 15 MIN............................................................................35% 15-30 MIN..................................................................................20% 30-60 MIN..................................................................................33% 60-90 MIN....................................................................................8% OVER 90 MIN................................................................................3% HEAT MAP TIME M T W T F S S 00:00 0 0 0 0 0 0 0 01:00 0 0 0 0 0 0 0 02:00 0 0 0 0 0 0 0 03:00 0 0 0 0 0 0 0 04:00 0 0 0 0 0 0 0 05:00 0 0 0 0 0 0 0 06:00 0 0 0 0 0 0 0 07:00 0 0 0 0 0 0 0 08:00 0 0 0 1 0 0 0 09:00 0 0 0 5 0 0 0 10:00 0 0 0 10 0 0 0 11:00 0 0 0 5 0 0 0 12:00 0 0 0 6 0 0 0 13:00 0 0 0 8 0 0 0 14:00 0 0 0 5 0 0 0 15:00 0 0 0 4 0 0 0 16:00 0 0 0 9 0 0 0 17:00 0 0 0 7 0 0 0 18:00 0 0 0 0 0 0 0 19:00 0 0 0 0 0 0 0 20:00 0 0 0 0 0 0 0 21:00 0 0 0 0 0 0 0 22:00 0 0 0 0 0 0 0 23:00 0 0 0 0 0 0 0 CUMULATIVE USAGE SUMMARY JUNE 2016 BRIGHTBOX EVENTS VENUE LOCATION AVG. DAILY USE TOTAL USES 46UNIQUE USERS 178TOTAL IMPRESSIONS 66LIFETIME USES USAGE DETAILS UNMET DEMAND........................................................................... 40 CREDIT/DEBIT CARD USES............................................................. 60 COMPLIMENTARY CARD USES..........................................................0 SESSION LENGTHS UNDER 15 MIN............................................................................35% 15-30 MIN..................................................................................20% 30-60 MIN..................................................................................33% 60-90 MIN....................................................................................8% OVER 90 MIN................................................................................3% 03:00 0 0 0 0 0 0 0 04:00 0 0 0 0 0 0 0 05:00 0 0 0 0 0 0 0 06:00 0 0 0 0 0 0 0 07:00 0 0 0 0 0 0 0 08:00 0 0 0 1 0 0 0 09:00 0 0 0 5 0 0 0 10:00 0 0 0 10 0 0 0 11:00 0 0 0 5 0 0 0 12:00 0 0 0 6 0 0 0 13:00 0 0 0 8 0 0 0 14:00 0 0 0 5 0 0 0 15:00 0 0 0 4 0 0 0 16:00 0 0 0 9 0 0 0 17:00 0 0 0 7 0 0 0 18:00 0 0 0 0 0 0 0 19:00 0 0 0 0 0 0 0 20:00 0 0 0 0 0 0 0 21:00 0 0 0 0 0 0 0 22:00 0 0 0 0 0 0 0 23:00 0 0 0 0 0 0 0 CUMULATIVE USAGE SUMMARY JUNE 2016 BRIGHTBOX EVENTS VENUE LOCATION AVG. DAILY USE TOTAL USES Offline Summit 2016 698:Unit 1 52.0 52 Offline Summit 2016 718:Unit 2 8.0 8 TOTALS 2 Units 60 Uses
  • 8. Amplification BRIGHTBOX INC. © 2016 Results 46UNIQUE USERS 178TOTAL IMPRESSIONS 66LIFETIME USES USAGE DETAILS UNMET DEMAND........................................................................... 40 CREDIT/DEBIT CARD USES............................................................. 60 COMPLIMENTARY CARD USES..........................................................0 SESSION LENGTHS UNDER 15 MIN............................................................................35% 15-30 MIN..................................................................................20% 30-60 MIN..................................................................................33% 60-90 MIN....................................................................................8% OVER 90 MIN................................................................................3% 05:00 0 0 0 0 0 0 0 06:00 0 0 0 0 0 0 0 07:00 0 0 0 0 0 0 0 08:00 0 0 0 1 0 0 0 09:00 0 0 0 5 0 0 0 10:00 0 0 0 10 0 0 0 11:00 0 0 0 5 0 0 0 12:00 0 0 0 6 0 0 0 13:00 0 0 0 8 0 0 0 14:00 0 0 0 5 0 0 0 15:00 0 0 0 4 0 0 0 16:00 0 0 0 9 0 0 0 17:00 0 0 0 7 0 0 0 18:00 0 0 0 0 0 0 0 19:00 0 0 0 0 0 0 0 20:00 0 0 0 0 0 0 0 21:00 0 0 0 0 0 0 0 22:00 0 0 0 0 0 0 0 23:00 0 0 0 0 0 0 0 CUMULATIVE USAGE SUMMARY JUNE 2016 BRIGHTBOX EVENTS VENUE LOCATION AVG. DAILY USE TOTAL USES Offline Summit 2016 698:Unit 1 52.0 52 Offline Summit 2016 718:Unit 2 8.0 8 TOTALS 2 Units 60 Uses Summary: *55% of total use was less than 30 minutes during the event. *86% of usage was from the charging kiosk placed closest to the main hall. *46 out of 200 guests ( unique RFID card badges ) experienced our secure kiosk. *32 emails were captured using the email signup interactive feature. *Unmet demand was 40 guests. After lunch both units were at capacity. *178 Total screen impressions detected.
  • 9. Amplification BRIGHTBOX INC. © 2016 CLICK HERE FOR RECAP VIDEO A COMPLETE EVENT ENGAGEMENT EXPERIENCE
  • 10. BRIGHTBOX INC. © 2015 The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues. BRIGHTBOX MESSAGE AMPLIFICATION 1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience 2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions 3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features 4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement 5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS. 6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy. HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:
  • 11. BRIGHTBOX INC. © 2015 THANK YOU TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 Martin@brightboxcharge.com BRIGHTBOXINC.©2015|BRIGHTBOXisaRegisteredTrademarkofBrightboxInc.NewYork,NY