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Cradle thinking Joel Svedlund Cradle the future! ,[object Object],joel@svedlund.info
Cradle thinking Joel Svedlund Cradle the future! ,[object Object],[object Object]
Cradle thinking Joel Svedlund What is the problem – really? photographers: David Liittschwager & Susan Middleton  joel@svedlund.info
Cradle thinking Joel Svedlund What is the problem – really? photographers: David Liittschwager & Susan Middleton
Cradle thinking Joel Svedlund Cradle-to-Grave legacy - We are designing and marketing waste! joel@svedlund.info
Cradle thinking Joel Svedlund For more on this topic... joel@svedlund.info
Cradle thinking Joel Svedlund Cradle to Cradle LESS BAD IS NOT GOOD! joel@svedlund.info
Remaking the waywe make things William McDonough Michael Braungart Cradle thinking joel@svedlund.info Joel Svedlund
Cradle thinking Joel Svedlund Oh what a waste! joel@svedlund.info
Cradle thinking Joel Svedlund Rethinkgreen! Efficient vs Effective joel@svedlund.info
Cradle thinking Joel Svedlund Rethinkgreen! Eco-efficient joel@svedlund.info
Cradle thinking Joel Svedlund Rethinkgreen! Eco-effective joel@svedlund.info
Basic principles Waste = Food Solar Energy EmbraceDiversity Cradle thinking joel@svedlund.info Joel Svedlund
Cradle thinking Joel Svedlund Cradle to Cradle LESS BAD IS NOT GOOD!
Two material cycles Biological Nutrient Waste in each step is nutrition to the next Cradle thinking joel@svedlund.info Joel Svedlund
Two material cycles Technical Nutrient Waste in each step is nutrition to the next Cradle thinking joel@svedlund.info Joel Svedlund
Two material cycles Technical Nutrient Biological Nutrient All wastesupplies nutrition in bothcycles Cradle thinking joel@svedlund.info Joel Svedlund
Cradle thinking Joel Svedlund Cradle to Cradle LESS BAD IS NOT GOOD!
Cradle thinking Joel Svedlund Business opportunities New businesmodels New materials New products Closed loop systems Rental/leasemodels Material tradeexchanges Recycling chain services New ”green” customerdemands New design services New systems knowledge Materials chemistry joel@svedlund.info
Cradle thinking Joel Svedlund Business opportunities GessnerClimatexLifecycle 100% biodegradable, non toxic textile joel@svedlund.info
Cradle thinking Joel Svedlund Business opportunities CabotNanogel 95% air, fullyrecyclablesilicates joel@svedlund.info
Cradle thinking Joel Svedlund Business opportunities Herman Miller Mirra Severaltechnical material flows joel@svedlund.info
Cradle thinking Joel Svedlund Business opportunities WetWomen’s Surf Wax A biodegradable, non toxicwax joel@svedlund.info
Cradle thinking Joel Svedlund Who is needed? Architects Sales managers Business developers Designers Entrepreneurs Productionengineers Biologists Customers and users Innovators Mechanicalengineers Chemists Material scientists joel@svedlund.info
Cradle thinking Joel Svedlund The tools joel@svedlund.info
Cradle thinking Joel Svedlund The Power of Networking Cross-competencegroups With customers and users With suppliers Inspired by arts and culture Room for visionaryideas joel@svedlund.info
Cradle thinking Joel Svedlund Demand drives business Who pays your salary? Customerknowledge Customerco-development Long-term relationships joel@svedlund.info
Furtherresources Swedish C2C network: www.cradlenet.se Official C2C certifying agency: www.mbdc.com C2C Development agency: www.epea.com C2C Certification: www.c2ccertified.com Book: Cradle to Cradle – remaking the waywe make things Film: Waste = Food (available at Google videos) Cradle thinking joel@svedlund.info Joel Svedlund
Let’s Cradle! Thank’s for your attention! Joel Svedlund joel@svedlund.info
Let’s Cradle! Thank’s for your attention! Joel Svedlund, CradleNet.se joel@svedlund.info Cradle thinking joel@svedlund.info Joel Svedlund
Cradle The Future - Joel Svedlund - JCI ECM 2010

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Cradle The Future - Joel Svedlund - JCI ECM 2010

  • 1.
  • 2.
  • 3. Cradle thinking Joel Svedlund What is the problem – really? photographers: David Liittschwager & Susan Middleton joel@svedlund.info
  • 4. Cradle thinking Joel Svedlund What is the problem – really? photographers: David Liittschwager & Susan Middleton
  • 5. Cradle thinking Joel Svedlund Cradle-to-Grave legacy - We are designing and marketing waste! joel@svedlund.info
  • 6. Cradle thinking Joel Svedlund For more on this topic... joel@svedlund.info
  • 7. Cradle thinking Joel Svedlund Cradle to Cradle LESS BAD IS NOT GOOD! joel@svedlund.info
  • 8. Remaking the waywe make things William McDonough Michael Braungart Cradle thinking joel@svedlund.info Joel Svedlund
  • 9. Cradle thinking Joel Svedlund Oh what a waste! joel@svedlund.info
  • 10. Cradle thinking Joel Svedlund Rethinkgreen! Efficient vs Effective joel@svedlund.info
  • 11. Cradle thinking Joel Svedlund Rethinkgreen! Eco-efficient joel@svedlund.info
  • 12. Cradle thinking Joel Svedlund Rethinkgreen! Eco-effective joel@svedlund.info
  • 13. Basic principles Waste = Food Solar Energy EmbraceDiversity Cradle thinking joel@svedlund.info Joel Svedlund
  • 14. Cradle thinking Joel Svedlund Cradle to Cradle LESS BAD IS NOT GOOD!
  • 15. Two material cycles Biological Nutrient Waste in each step is nutrition to the next Cradle thinking joel@svedlund.info Joel Svedlund
  • 16. Two material cycles Technical Nutrient Waste in each step is nutrition to the next Cradle thinking joel@svedlund.info Joel Svedlund
  • 17. Two material cycles Technical Nutrient Biological Nutrient All wastesupplies nutrition in bothcycles Cradle thinking joel@svedlund.info Joel Svedlund
  • 18. Cradle thinking Joel Svedlund Cradle to Cradle LESS BAD IS NOT GOOD!
  • 19. Cradle thinking Joel Svedlund Business opportunities New businesmodels New materials New products Closed loop systems Rental/leasemodels Material tradeexchanges Recycling chain services New ”green” customerdemands New design services New systems knowledge Materials chemistry joel@svedlund.info
  • 20. Cradle thinking Joel Svedlund Business opportunities GessnerClimatexLifecycle 100% biodegradable, non toxic textile joel@svedlund.info
  • 21. Cradle thinking Joel Svedlund Business opportunities CabotNanogel 95% air, fullyrecyclablesilicates joel@svedlund.info
  • 22. Cradle thinking Joel Svedlund Business opportunities Herman Miller Mirra Severaltechnical material flows joel@svedlund.info
  • 23.
  • 24. Cradle thinking Joel Svedlund Business opportunities WetWomen’s Surf Wax A biodegradable, non toxicwax joel@svedlund.info
  • 25. Cradle thinking Joel Svedlund Who is needed? Architects Sales managers Business developers Designers Entrepreneurs Productionengineers Biologists Customers and users Innovators Mechanicalengineers Chemists Material scientists joel@svedlund.info
  • 26. Cradle thinking Joel Svedlund The tools joel@svedlund.info
  • 27. Cradle thinking Joel Svedlund The Power of Networking Cross-competencegroups With customers and users With suppliers Inspired by arts and culture Room for visionaryideas joel@svedlund.info
  • 28. Cradle thinking Joel Svedlund Demand drives business Who pays your salary? Customerknowledge Customerco-development Long-term relationships joel@svedlund.info
  • 29. Furtherresources Swedish C2C network: www.cradlenet.se Official C2C certifying agency: www.mbdc.com C2C Development agency: www.epea.com C2C Certification: www.c2ccertified.com Book: Cradle to Cradle – remaking the waywe make things Film: Waste = Food (available at Google videos) Cradle thinking joel@svedlund.info Joel Svedlund
  • 30. Let’s Cradle! Thank’s for your attention! Joel Svedlund joel@svedlund.info
  • 31. Let’s Cradle! Thank’s for your attention! Joel Svedlund, CradleNet.se joel@svedlund.info Cradle thinking joel@svedlund.info Joel Svedlund