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SEOPresentation5-9
- 2. Joav (Joel) Burger Marketing and Advertising for last 25 years •Yellow Pages •Consumer magazines •Online Advertising •Search Engine Marketing (SEM) •Search Engine Optimizing (SEO) •Web Development
- 3. J3 Web Marketing Web Marketing has come a long way.. •Web Development •Integrated Web Marketing •Performance Based SEO •Search Engine Marketing •Web Analytics •Display Marketing
- 4. Website Structure Web Hosting and Domain Name Compare Web Hosting - •Ecommerce needs •Price •Database needs •Bandwidth limitations Choose Good Domain Name - •Good impression •Spiders indexing website
- 5. Website Structure and Multi Browsers Effective Website Structure - •User experience •Search engine relevancy •Content grouped in categories Browser Optimization- •Content available to all users •Compatible with all browsers and platforms
- 6. Website Structure Common Themes and Site Map Link common themes – •Linking structure maintains relevance •Logical page progression Effective sitemap – •Found and indexed by search engines •Should display organization of site
- 7. Website Structure About Us and Privacy Policy Company Information Page - •Allows for personal connection with site •Search engines look for page Privacy Policy- •Gives users sense of security •Reassures user data remains private
- 8. Keyword Generation Google Keyword Selection Tool Keyword Generation - •Selecting Keywords •Google Keyword Selection Tool Chose “seed list” using dozen or so keywords – based on: •Competition Level •Search Volume •Long tail
- 9. Link Structure Search Friendly URLs http://www.kidney.org/support/kidneycars Domain Subfolder Page Anchor Text (clickable) Meta Description Tag Destination Page
- 10. Creating Content Header Tags and Text Modifiers Benefit with Header Tags – •Emphasis on main topics and ideas. •Headings provide logical flow •Shows users and search engines importance Text modifiers can show emphasis on key ideas. Express URGENCY or significance. Using text modifiers, you can emphasize certain blocks of text by bolding, italicizing, or underlining. Search engines take modified text into consideration when determining your content’s relevance to that text.
- 11. Website Structure Internal Linking and Alt Image Tags Optimize Images with Alt Image Tags – •Allows search engines to understand graphical content •Alternate Image Tags provide description to user on mouseover and data for search engines •Internal linking shows visitors and search engines page content •Logical linking flow provides easy and understandable navigation (Works on mouse over)
- 12. Content is Still King Proper Keyword Density, Duplicate Content Keyword Density- Strategic repetition of target keywords throughout content. •Can make website appear more relevant by search engine •Over optimization can be harmful Content is Still King- •Write for people, not search engines •Avoid duplicate content •Use themes, buzzwords and colloquialism •Keep content current and fresh •Keep Keyword Density in mind
- 13. Link Building and Domain Authority Link building – Google calculates how many websites link to your site and the quality of those websites. •Gives site score based on Domain Authority. •Links from more reputable sites carry more weight. •Anchor texts should accompany any posts, blogs, or forums.
- 14. Google’s Ranking Algorithm Via http://www.copyblogger.com/seo-copywriting-matter/
- 15. The SEO Pyramid