2. SEARCH ENGINES
WEB SEARCH ENGINE is designed to search for
information on the World Wide Web. The search results
are generally presented in a list of results and are often
called hits. The information may consist of web pages,
images, information and other types of files. Some search
engines also mine data available in databases or open
directories. Unlike Web directories, which are maintained
by human editors, search engines operate algorithmically
or are a mixture of algorithmic and human input.
Examples: Google,Yahoo!, ASK, MSN etc
3. SEARCH ENGINES
ComScore (April 2008)
(Core Search Entity Share of Searches (%) - April-
08 )
Total Core Search 100.00%
Google Sites 61.60%
Yahoo! Sites 20.40%
Microsoft Sites 9.10%
Ask Network 4.30%
4. WHO IS AVERAGE USER?
Interesting fact: Google is used by wealthier people than
Yahoo!
Every one uses Search Engines, therefore…
5. KEYWORD MARKETING
Search engine marketing? :
Keyword marketing involves achieving top placement
in the actual search listings themselves.
Search engine marketing, or SEM, is a form of
Internet marketing that seeks to promote websites by
increasing their visibility in search engine result pages
(SERPs) through the use of search engine optimization,
paid placement, contextual advertising, and paid inclusion
6. KEYWORD MARKETING
In 2008, North American advertisers spent US$13.5
billion on search engine marketing. The largest SEM
vendors are Google AdWords,Yahoo! Search Marketing
and Microsoft adCenter. As of 2006, SEM was growing
much faster than traditional advertising and even other
channels of online marketing
7. Search engines with SEM programs:
Google - global
Yahoo! - global
Bing - global
Ask.com - global
Baidu - China
Yandex - Russia
Rambler - Russia
Timway - Hong Kong
Onkosh - Arabic Search, Middle East
Ayna - Arabic Search engine, Middle East & North Africa
Leit.is - Iceland
8. CONCLUSIONS
Today search engines are actively used and they are
popular
Keyword marketing can be used for marketing in Social
Media, as it may appeal to every target group that is
chosen
Keyword marketing suits the needs of companies as it is
“flexible” meaning that it can be used in different times
and for different audience
