Here is a presentation of webshops by Quang Tran from my course in Social Media Marketing

1. Web Shop
By Leo

2. Contents
• Introduction and definition
• History
• Payment method
• Product delivery
• Logistic
• Advantage and disadvantage
• The webshop system

3. Definition
• Online shopping is the process whereby
consumers directly buy goods or services from a
seller in real-time, without an intermediary
service, over the Internet.
• If an intermediary service is present the process
is called electronic commerce (e-commerce)
• An online shop, eshop, e-store, internet shop,
webshop, webstore, online store, or virtual store
evokes the physical analogy of buying products
or service at abricks-and-mortal retailer or in a
shopping mall.
• B2B and B2C. Both B2C and B2B online
shopping are forms of e-commerce

4. • Online shopping is becoming more and
more commonplace, nowaday.
• 19% of Internet users shop online once
per week and this number is expected to
continue to grow.
• Relatively low costs (if you do it smartly)
and the wide geographical target market.
The possibilities are endless.  Save time
•

5. • 63%: women
• Female Internet surfers are expected to
outnumber male Internet surfers 3 to 2
• People with children are more likely to
shop online than people without children
• People are also more likely to purchase a
product on the Internet if they can get it
right away.
• You will save time and money if you do
not have to keep inventory or ship items

6. • Achieved through affiliate programs and
most multi-level marketing plans.
• Have someone else keep the inventory
and do the shipping for you, if possible.
• Offer something unique that is not
readily available online  decrease
target market but will increase chances
of making the sale.

7. • Over 875 Million Consumers Have
Shopped Online – the Number of Internet
Shoppers Up 40% in Two Years.
• Highest percentage shopping online:
– South Korea (99%)
– UK (97%)
– Germany (97%)
– Japan (97%)
– US (94%)

8. • The most popular and purchased items
are:
– Books
– Clothing/Accessories/Shoes
– Videos / DVDs / Games
– Airline Tickets
– Electronic Equipment

9. History
• In 1990: first World Wide Web server
and browser.
• It opened for commercial use in 1991.
• In 1994 other advances: online banking,
online pizza shop by Pizza Hut. Netscape
introduced SSL encryption of data
transferred online  secure online
shopping. German Intershop introduced
its first online shopping system.
• 1995: Amazon Launch onlineshop
• 1996: eBay appeared

10. Top 10 ecommerce sites
• Amazon.co.uk
• Argos
• Play.com
• Apple Computer
• Amazon.com
• Tesco.com
• Marks & Spencer
• John Lewis
• eBay.com
• Easyjet

11. Payment method
• Credit card
• Debit card
• Electronic money: Paypal, moneybooker
• Cash on delivery (C.O.D)
• Cheque
• Wire transfer/delivery on payment
• Postal money order
• Sms billing to mobile phones
• Gift cards
• Direct debit in some countries

12. Poduct delivery
• Once a payment has been accepted the
goods or services can be delivered in the
following ways.
• Download (eBook, soft ware)
• Shipping (things)
• In-store-pickup
• Admission ticket: get a code, or a ticket
that can be printed out.

13. Logistic
• Consumers find a product of interest by
visiting the website of the retailer
directly, or do a search across many
different vendors using a shopping
search engine
• Most online retailers use shopping cart
software.
• A "checkout" process follows: payment
and delivery information.
• Permanent online account.

14. Advantage and disadvantage
Fraud and security
Convenience
concerns
Information and
Lack of full cost
reviews
disclosure
Price and selection
Privacy

15. Problems relating to online stores in general
• Online stores promise more than they
can practically offer
• Consumers can not completely trust
them
• Online stores are not always official
representatives of their offered products
• Consumers find it difficult to confirm the
reliability of the provided products
• It is possible to have your credit card
data intercepted

16. • It is possible to buy a product that it
would not value as much as you pay for
it

17. After-sales Problems
• Online stores can keep customers’ money
and do not send the agreed product
• It is difficult to change a defective
product with a new ones
• It s difficult to have after-sales services
• It is difficult to get answers to your
queries from
• the online stores after your purchases
• Product’s guarantee is not assured
• The delivery of the purchased product is
time-consuming

18. Reasons for not adopting the online purchases
• Sercurity and privacy
• Need to physically examine the product
• Prefer to buy from brick-and-mortal
stores
• Do not use a credit card
• Are unaware of the buying procedure
through the Internet
• Shipping delays
• Unaffordable
• Transportation fees

19. Reasons for adopting the online purchases
• Lower prices
• Easement of online
• Buying procedures
• Wide variety of products
• Various payment options
• High quality of products
• Other reasons

20. Types of product/services
• Computer hardware & software
• Travel
• Consumer electronics
• CDs & DVDs
• Books
• Clothing & accessories
• Health & beauty
• Jewellery & watches
• Food & drink
• Others

21. The integrated e-commerce solution

22. • The system comes with an integrated shop
mechanism that plugs directly into the object
/ node tree model. The webshop functionality
is built around the following components:
– Products
– Value Added Taxes (VATs)
– Discount rules
– Wishlist
– Basket
– Orders

23. Thank you for your time and
attention!