How to Troubleshoot Apps for the Modern Connected Worker
Future Artillery Middle East Programme Agenda
1. Register and Pay by August 26th to save up to $749!
Supported by:
PRESENTS
MIDDLE EAST
ADvAnCIng MIDDlE EAStERn ARtIllERy CAPABIlItIES thRough
uPgRADED PRECISIon MunItIonS, InCREASED MoBIlIty AnD
MoRE ACCuRAtE tARgEt ACquISItIon CAPABIlItIES
Four Seasons Hotel, Amman, Jordan • Workshop: 21st November 2011 • Main Conference: 22nd-23rd November 2011
Keynote MEnA Attendees:
Brigadier General Hussein R.
Alabbass, Director of Royal
Artillery Directorate,
Jordanian Armed Forces
Mr Shadi Majali, CEO and
Chairman, King Abdullah II Design
and Development Bureau (KADDB)
Brigadier General Mufareh
Al-Tarawneh, Deputy MD, King
Abdulla II Design and Development
Bureau (KADDB)
Benefits of Attending Confirmed Brigadier General,
Head of Qatar Emiri Land Forces,
> Engage with key decision makers from key gulf nations and Qatar Armed Forces
leaders in Global artillery technology procurement to identify Confirmed Brigadier General,
Artillery Directorate,
unparalleled opportunities UAE Armed Forces
> Ensure your solutions are at the forefront in the minds of leaders
in this ever expanding market
> Network with exceptional technical experts including key Keynote International
artillery, tracked vehicle and C4I Programme Managers, Attendees:
Capability Developers and Operators joining the event to share Confirmed Major General, Artillery
and build on experiences plus challenges Directorate, Pakistan Army
Brigadier General Jonathan A.
> Enjoy historical Amman and the serene Dead Sea whilst Maddux, Programme Executive
helping shape the future debate for near term artillery Officer, PEO Ammunition, US Army
procurement priorities Brigadier General Ediwan
Prabowo, Commander Field
Artillery, Indonesian Army
MENA Military Members Attend the Conference for Free Colonel Ivan Mraz, Head of Artillery
Directorate, Czech Ministry of
Defence
New for 2011 Lieutenant Colonel Valerio Luiz
Lange, Commander of the 6th
Group MRL, Brazilian Army
> Precision Munition and Artillery Mobility Briefings: Gain a more Lieutenant Colonel Manfred
comprehensive analysis of Middle Eastern requirements through Dietmar Felber, Plans & Concepts,
a series of briefings on the role of precision versus affordability and Transformation Army Office,
German Ministry of Defence
between wheeled and tracked capabilities
Lieutenant Colonel Oliver Fort,
> More Middle Eastern Speakers and Attendees: Building on the Head of Doctrine and Prospective
success of our events this year such as International Symposium on Air Studies, Field Artillery School,
French Army
Defence in Saudi Arabia under the kind patronage of Prince Khalid, Hans Oiom, Senior Munitions Safety
Armoured Vehicles and Defence Logistics UAE, we will bring together Expert, Norwegian Ministry of
a strong regional attendance Defence
> Innovative C-RAM Focus Day on the Bank of the Dead Sea: With many Mark Stoop, Munitions and Guided
Weapons Programme Manager,
militaries looking to make better use of existing capabilities, what TNO Netherlands
prospects exist for widening the scope of 155mm assets? In this
innovative workshop by Univ. –Prof. Dr. –Ing Habil. Hendrik Rothe from
the German Ministry of Defence’s Army University
Hear what Attendees say about Defence IQ’s Future Artillery Conferences
Media
If you are in the business related field of artillery, especially with an partners
international focus, then this is a conference you will want to attend.
Rear Admiral Sam Kupresin, VP Business Development, Mandus Group
Register Online: www.futureartilleryme.com or contact
us at +44 (0)207 368 9737 or defence@iqpc.co.uk
2. toP 4 REASonS to AttEnD
1. Engage with key decision makers from key Gulf
nations and the leaders in global artillery technology
MIDDLE EAST procurement to identify medium term opportunities
2. Attend the only event focused on both Middle Eastern
precision munition operational viability and future
21st-23rd November 2011 directions in C4I applications for artillery to help
Four Seasons Hotel, Amman, Jordan you make your business case to ensure your capability
www.futureartilleryme.com is adopted
Dear Colleague,
Middle Eastern nations are upgrading their artillery
3. Look to the new emerging markets for advanced artillery
like Qatar, Oman, the UAE and Jordan from the easily
accessible location of Amman to increase your
systems in a way not seen for decades. For precision
business potential
munition, tracked system and artillery C4I professionals,
it is clear that exciting opportunities exist in this
important market.
4. Plus participate in an exceptional C-RAM workshop with
military colleagues on the bank of the Dead Sea with
the German Army’s innovative approach to customizing
Future artillery systems are in increasing demand across
existing artillery assets for C-RAM application
the world. The proliferation of indirect and asymmetric
threats over the past five years alone is clearly reflected in
the evolving priorities of military organisations around the
globe – including Jordan and the Gulf nations. SPEAKERS AnD AttEnDEES At A glAnCE
There are three crucial areas these states are looking to
upgrade – Precision, Mobility and C4I Artillery targeting Brigadier General Hussein R. Alabbass, Director of
and location. That is why I would like to invite you to a Royal Artillery Directorate, Jordanian Armed Forces
completely renewed and upgraded event. Future Artillery Mr Shadi Majali, CEO and Chairman, King Abdullah II
Middle East has the full support of the Jordanian Armed Design and Development Bureau (KADDB)
Forces and will, for the first time, allow international
experts on artillery and munitions to gather at a pivotal time Major General, Directorate of Artillery,
in Middle Eastern artillery procurement and upgrades. Pakistan Army
We know how important regional players will be to this Brigadier General Mufareh Al-Tarawneh, Deputy
event. Building on the success of a number of Middle Managing Director, King Abdullah II Design and
Eastern events this year, most notably our inaugural air Development Bureau (KADDB)
defence event ISAD in Jeddah with the patronage of Prince Brigadier General Jonathan A. Maddux, Programme
Khalid, but also Armoured Vehicles and Defence Logistics Executive Officer, PEO Ammunition, US Army
UAE we have commitments from regional players such as
Saudi Arabia, the UAE, Qatar and Oman to participate in Brigadier General Al-Ghanem, Head of Qatari Land
this year’s event. Forces, Qatari Armed Forces
With over 20 conference sessions and an audience of over Brigadier General Ediwan Prabowo, Commander Field
120 artillery and munition experts, you cannot afford to Artillery, Indonesian Army
miss this unparalleled event. Quite simply, you must ask Brigadier General, Directorate of Artillery,
the question; if so many key players are keen to meet UAE Armed Forces
with industry and experts at this crucial time, do you need
to attend? Lieutenant Colonel Yahia Zweiri, Head of Design and
Development Department, King Abdullah II Design
I am truly looking forward to participating in this unique and Development Bureau (KADDB)
event and I do hope you will join us this November in
Amman, home of Jordan’s Government and Defence Colonel Ivan Mraz, Head of Artillery Directorate,
communities for the main event or indeed for the pre- Czech Ministry of Defence
conference workshop at the Dead Sea. Lieutenant Colonel Oliver Fort, Head of Doctrine and
Yours Sincerely, Prospective Studies, Field Artillery School,
French Army
Lieutenant Colonel Valerio Luiz Lange, Commander
6th Group MRL, Brazilian Army
Lieutenant Colonel Manfred Dietmar Felber, Plans
& Concepts, Transformation Army Office,
German Ministry of Defence
Phelim Rowe
Production Director Hans Oiom, Senior Munitions Safety Expert,
Future Artillery Middle East Norwegian Ministry of Defence
IQPC International Mark Stoop, Munitions and Guided Weapons
Programme Manager, TNO Netherlands
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3. AgEnDA At A glAnCE 22ND - 23RD NOVEMBER 2011
07:30 REGISTRATION AND COFFEE 08:00 REGISTRATION AND COFFEE
08:20 WELCOME ADDRESS AND INTRODUCTORY REMARKS 08:20 OPENING REMARKS FROM THE CHAIRPERSON
FROM THE CHAIRPERSON
08.30 KING ABDULLAH II DESIGN AND DEVELOPMENT BUREAU
08.30 KEYNOTE SPEECH: THE FUTURE OF THE JORDANIAN Lieutenant Colonel Yahia Zweiri, Head of Design
ARMY AND THE CAPABILITIES REQUIRED FOR and Development Department, King Abdullah II Design
ARTILLERY OPERATIONS and Development Bureau (KADDB)
Brigadier General Hussein R. Alabbass, Director of Royal
Artillery Directorate, Jordanian Armed Forces 09.10 ANALYSING THE DEPLOYMENT OF CAESAR BY
THE FRENCH ARMY
09.10 DEVELOPING A REGIONAL MANUFACTURING CAPABILITY TO Lieutenant Colonel Oliver Fort, Head of Doctrine and
SUPPORT JORDAN'S DEFENCE INDUSTRIES Prospective Studies, Field Artillery School, French Army
Reserved for Mr Shadi Majali, CEO and Chairman, King
Abdullah II Design and Development Bureau (KADDB) 09:50 MORNING NETWORKING BREAK
09:50 MORNING NETWORKING BREAK 10.20 SUCCESSFUL DEPLOYMENT OF THE ARTHUR
ARTILLERY TRACKING SYSTEM IN THE CZECH ARMY
10.20 GUEST SPEAKER: THE FUTURE OF PAKISTAN'S Colonel Ivan Mraz, Head of Artillery Directorate,
ARTILLERY DIRECTORATE Czech Ministry of Defence
Reserved for Major General, Director General
Artillery, Pakistan 11.00 THE DEVELOPMENT OF UK ARTILLERY: CHALLENGES OF
ARTILLERY DEPLOYMENT AFTER AFGHANISTAN
11.00 AQUIRING CAPABILITIES FOR FUTURE OPERATIONS IN A Reserved for Lieutenant Colonel Eddie Grace, SO1
CHANGABLE ENVIRONMENT: THE QATARI ARTILLERY Strike, HQ Director Royal Artillery
MODERNISATION PROGRAMME
Reserved for: Brigadier General Al-Ghanem, Head 11.40 INDUSTRY PERSPECTIVE SESSION AVAILABLE
of Qatar Emiri Land Forces, Qatari Armed Forces If you are interested in this session please call Paul
Williamson +44(0)207 368 9337
12:20 NETWORKING LUNCH AND AZAN DHUHR
12:20 NETWORKING LUNCH AND AZAN DHUHR
13.20 KEYNOTE PRESENTATION: US ARTILLERY UPDATES
Brigadier General Jonathan A. Maddux, Programme 13.20 SAFETY FIRST: BENEFITS OF EFFECTIVE STORAGE
Executive Officer, PEO Ammunition, US Army AND HANDLING FOR PRECISION MUNITIONS
Hans Oiom, Senior Munitions Safety Expert,
14.00 ADDRESSING CURRENT PRECISION MUNTION Norwegian Ministry of Defence
PROCUREMENTS FOR THE M109L47 SELF
PROPELLED HOWITZER 14.00 FUTURE DIRECTIONS IN BRAZILIAN ARTILLERY
Reserved for Brigadier General Khalfan Ubaid Al Kaa'bi, DEPLOYMENT AND PROCUREMENT
Commander of the Artillery Directorate, United Arab Lieutenant Colonel Valerio Luiz Lange, Commander of
Emirates Land Forces 6th Group MRL, Brazilian Army
14.40 SHOWCASING CURRENT INDONESIAN ARTILLERY 14.40 AFTERNOON NETWORKING BREAK
OPERATIONS AND REQUIREMENTS 15.20 KEY INDIRECT FIRE PROJECTS OF THE GERMAN
Brigadier General Ediwan Prabowo, Commander Field ARMED FORCES
Artillery, Indonesian Army Lieutenant Colonel Manfred Dietmar Felber, Plans
15:20 CHAIRMAN’S CLOSING COMMENTS AND END OF DAY 1 & Concepts, Transformation Army Office, German
Ministry of Defence
16.00 INNOVATION IN FUTURE ARTILLERY
15.30 TRADITIONAL COFFEE NETWORKING RECEPTION Mark Stoop, Munitions and Guided Weapons Programme
Should you be interested in sponsoring this please Manager, TNO Netherlands
contact Paul Williamson on +44(0)207 368 9737
16:40 CHAIRMAN’S CLOSING COMMENTS AND END OF CONFERENCE
PlEASE vISIt ouR EXCluSIvE DoWnloAD CEntRE
At WWW.FutuREARtIllERyME.CoM WIth ARtIClES,
PoDCAStS, vIDEoS, AnD PRESEntAtIonS. SoME oF
thE BESt ContEnt PIECES InCluDE:
1. PRECISION ARTILLERY ADVANCEMENTS WITH GEN. KEVIN BYRNES
Former four-star General of the US Army, and Vice President of defence and
aerospace systems supplier Raytheon talks to us about the overall importance of
precision artillery in modern warfare, the ‘revolutionary’ Excalibur system currently
being deployed to the US Army and Marine Corps, and future capabilities in the pipeline.
2. LT. COL. FORT ON WEAPONRY
Lt. Col. Oliver Fort of the French Army discusses his presentation at IQPC’s Future Artillery conference.
Lt. Col. Fort specializes in the 155-52 caliber gun, and he explains the technical advantages of this gun and
how to use these advantages to your benefit. In particular, Lt. Col. Fort speaks on the weight, range, speed
and type of ammunition of the gun.
3. PANEL DISCUSSION – WHAT WILL THE SDSR MEAN FOR ARMED FORCES PROCUREMENT,
EQUIPMENT AND MANPOWER?
This panel discussion explores an industry and academic perspective on the Strategic Defence and
Security Review – with Brigadier Charlie Hobson, an expert in expedition requirements from the UK MoD
and Lieutenant Colonel Jim Storr PhD, a specialist in Army doctrinal analysis.
BOOK EARLY FOR BEST POSSIBLE PRICING
SEE BACK PAGE FOR PRICING DETAILS
4. 6 KEy REASonS YOU CANNOT MISS
FUTURE ARTILLERY MIDDLE EAST 2011
1/ The only opportunity for content-driven networkingunparalleled opportunity to understand Jordan andmakers, Operational
Commanders and KADDB: Affording participants an
with key Jordanian and Middle Eastern decision
the Middle East’s key
technology needs for procurement of precision munitions, artillery mobility and C4I systems
2/ Keynote presentations from MENA and International artillery and land systems experts: Take advantage of their vast
experience to identify new trends in both regional and international procurement priorities and to benchmark your capabilities
in the future evolution of precision munition technology
Meet key local industry partners: Learn about the importance of local economic priorities and key ways and techniques of
3/ partnering with local industry to exploit both parties’ strengths
An outstanding opportunity to engage with exceptional technical experts including key artillery, tracked vehicle and C4I
4/ Programme Managers, Capability Developers and Operators joining the event to share experiences and challenges
Meet all the key decision making players in the Middle East including; The Jordanian Armed Forces, Qatar Army, UAE Armed
5/ Forces and delegates from KADDB, Al-Taif and key OEMs
A focus on precision: Taking advantage of the wealth of experience ranging from French ‘Bonus Round’, the MLRS Programme
6/ and 155mm developments in the Qatar Army
PRE-ConFEREnCE WoRKShoP AnD DEAD SEA SItE vISIt
21ST NOVEMBER 2011
COUNTER-RAM 155MM: PROSPECTS AND LIMITS 8.45 Coach Departs from Four Seasons
With many militaries looking to make better use of Hotel Amman
existing capabilities, what prospects exist for widening
the scope of 155mm assets? In this innovative workshop 9.30 Arrive at King Hussein Bin Talal
by Univ. –Prof. Dr. –Ing Habil. Hendrik Rothe from the Convention Centre
German Ministry of Defence’s Army University, he will 9.45 Workshop Part 1
analyse the real-time computation of:
• Trajectory forecast of the incoming RAM-target 11:00 Coffee Break & Networking
• Fire control in case of moving weapon and moving target 11.30 Workshop Part 2
• Optimal time of ignition of the remotely controllable fuse
• Design of an optimised artillery shell for small and 12:30 Lunch & Networking
hard targets 13:30 Time to Explore the Dead Sea - Facilities
• Experimental results in static and dynamic firings Included for Change of Attire
Workshop Leader: Univ. –Prof. Dr.-Ing. Habil. Hendrik Rothe
– Helmut Schmidt Universität – German Ministry of Defence 16.30 Coach Returns to Four Seasons Hotel Amman
MAIn ConFEREnCE vEnuE – FouR SEASonS AMMAn
22ND AND 23RD NOVEMBER 2011
5th Circle, Al-Kindi Street The Four Seasons Amman is exceptionally well placed between the prestigious
Jabal Amman, Amman, Jordan Al Sweifiyah residential area and the Shmeisani financial district. Four Seasons
Telephone: 962 (6) 550-5555 offers Amman’s finest setting for business or leisure. Its dramatic hilltop location
Guest fax: 962 (6) 550-5556 presents breathtaking views of the surrounding cityscape. Distances:
Mailing Address: • Queen Alia International Airport (AMM): 30 minutes
P.O. Box 950344 • Shmeisani financial district is a 10-minute drive (7 kilometres/4.4 miles)
Amman 11195, Jordan • Sweifiyah financial district is a 5-minute drive (5 kilometres/3 miles)
• Mecca Shopping Mall is a 12-minute drive (10 kilometres/6 miles)
Accommodation: Travel and accommodation is not included in the registration fee. However
a number of discounted bedrooms have been reserved at the Four Seasons Hotel. Please
call the hotel directly on Tel: + 962 (6) 550 5555 and quote booking reference IQPC to receive
your discounted rate, prices start from JD136 excluding taxes, and including breakfast. There
is limited availability so we do encourage attendees to book early to avoid disappointment.
T: +44 (0)207 368 9737 F: +44 (0)20 7368 9301
E: defence@iqpc.co.uk www.futureartilleryme.com
5. MAIn ConFEREnCE DAy onE
22ND NOVEMBER 2011
7.30 Registration and Coffee 11.40 FEATURED INDUSTRY PRESENTATION
8.20 Welcome Address and Introductory Remarks 12.20 Networking Lunch and Azan Dhuhr
from the Chairperson
13:20 KEYNOTE PRESENTATION:
8.30 KEYNOTE SPEECH: THE FUTURE OF THE US ARTILLERY UPDATES
JORDANIAN ARMY AND THE CAPABILITIES Excalibur XM982 precision guided artillery projectile
REQUIRED FOR ARTILLERY OPERATIONS - Operational firing and feedback from Iraq
Analysing the current deployment of artillery used and Afghanistan
by the Jordanian Army - Ongoing projects and future activities
Assessing the current capabilities of artillery in Precision Guidance Kit (PGK) Technical Development
use and addressing current requirement gaps Programme
Transforming the fleet through the current 155mm - Examining the requirements and outlining the
and 120mm upgrade programmes role of PGK in the US Army’s precision arsenal
Outlining the future challenges and threats facing Emerging 105mm precision requirements and
the Jordanian army including; technologies
- COIN operations Assessing US Army efforts to make artillery
- Jordan’s multinational peacekeeping and precision more affordable
disaster relief role Brigadier General Jonathan A. Maddux, Programme
- Asymmetric warfare Executive Officer, PEO Ammunition, uS Army
Brigadier General Hussein R. Alabbass, Director of
14.00 ADDRESSING CURRENT PRECISION MUNITION
Royal Artillery Directorate, Jordanian Armed Forces
PROCUREMENTS FOR THE M109L47 SELF
9.10 DEVELOPING A REGIONAL MANUFACTURING PROPELLED HOWITZER
CAPABILITY TO SUPPORT JORDAN’S Near term procurement requirements for self
DEFENCE INDUSTRIES propelled artillery
Taking requirement to result: The role of the KADDB Balancing greater precision with greater cost
in relation to Jordanian Army requirements Challenges faced by indirect fires
Addressing the need to future-proof: Embedding Maintenance solutions for desert deployment
procurement programme managers in Reserved For: Brigadier General Khalfan Ubaid Al
operational commands Kaa’bi, Commander of the Artillery Directorate,
Understanding the true level of technology united Arab Emirates land Forces
maturity and the implications for setting realistic
14.40 SHOWCASING CURRENT INDONESIAN
requirements
ARTILLERY OPERATIONS AND REQUIREMENTS
Helping deliver programmes on time and on budget
Indonesian requirements for artillery modernization:
Reserved for Mr Shadi Majali, CEO and Chairman, King
- Looking at upgrading 105mm and 155mm capabilities
Abdullah II Design and Development Bureau (KADDB)
- Assessing the need for MLRS or WR-40
9.50 Morning Networking Break Terrain challenges for artillery mobility
Looking towards the next generation of air lift
10.20 GUEST SPEAKER: THE FUTURE OF PAKISTAN’S
artillery capabilities
ARTILLERY DIRECTORATE
Brigadier General Ediwan Prabowo, Commander
Current directions in Artillery deployment
Field Artillery, Indonesian Army
and procurement
Capability requirements for the next decade 15.20 Chairman’s Closing Comments and End of Day 1
Tracked versus wheeled: Increasing the need for
15.30 Traditional Coffee Networking Reception
mobility in counter-battery
Why precision matters: Accuracy versus cost
Reserved For: Two Star General, Director General
Artillery, Pakistan
11.00 ACQUIRING CAPABILITIES FOR FUTURE
OPERATIONS IN A CHANGABLE ENVIRONMENT:
THE QATARI ARTILLERY MODERNISATION
PROGRAMME
Showcasing the Qatari Army’s growing expertise
Providing an update on the current state of
play regarding:
- G5 Howitzer Upgrade Programme
- Future Blowpipe Manpad Launchers
- The search for smarter munitions
- Plus; an announcement on the proposed
precision fuse programme
Reserved For: Brigadier General Al-Ghanem, Head
of Qatar Emiri Land Forces, qatari Armed Forces
Traditional Coffee Networking Reception
FOR QUESTIONS ON THE EVENT, AGENDA OR TEAM DISCOUNTS,
CONTACT US AT +44 (0)207 368 9737 or defence@iqpc.co.uk
6. MAIn ConFEREnCE DAy tWo
23RD NOVEMBER 2011
8:00 Registration and Coffee 14.00 FUTURE DIRECTIONS IN BRAZILIAN ARTILLERY
DEPLOYMENT AND PROCUREMENT
8.20 Opening Remarks from the Chairperson
Brazilian Army field requirements for the future
8.30 KING ABDULLAH II DESIGN AND DEVELOPMENT Benefits of sharing recent MLRS experience
BUREAU (KADDB): 120MM PROJECT Astros 2 and the path to Astros 2020
Lieutenant Colonel Yahia Zweiri, Head of Design and Lieutenant Colonel Valerio Luiz Lange, Commander
Development Department, King Abdullah II Design of 6th Group MRL, Brazilian Army
and Development Bureau (KADDB)
14.40 Afternoon Networking Break
09.10 ANALYSING THE DEPLOYMENT OF CAESAR
15.20 KEY INDIRECT FIRE PROJECTS OF THE
BY THE FRENCH ARMY
GERMAN ARMED FORCES
Full operational capability of the system
Joint fire support
Lessons learned from the deployment in Afghanistan
Main advantage of recoil forces management
and relevance to the Middle East market
for increased accuracy: The benefit of efficient
Delivery of CAESAR to Saudi Arabia
soft mounts
Future plans and developments
Integration techniques for the:
Lieutenant Colonel Oliver Fort, Head of Doctrine
- M249 Squad Automatic Weapon (SAW)
and Prospective Studies, Field Artillery School,
Avoiding firing kinematics degradation
French Army
through addressing:
9.50 Morning Networking Break - Erratic feeding
- Influence of ammunition belt torsion
10.20 SUCCESSFUL DEPLOYMENT OF THE ARTHUR
Choosing between Pintle and RWS variants
ARTILLERY TRACKING SYSTEM IN THE Lieutenant Colonel Manfred Dietmar Felber, Plans
CZECH ARMY & Concepts, Transformation Army Office, german
Advantages and challenges of the ShKH Ondava:
Ministry of Defence
- 152mm munition challenges
- Comparisons with the ShKH M2000 Zuzana 16.00 INNOVATIVE SOLUTIONS FOR JOINT MUNITIONS
Looking towards deployment of 155mm ShKH Identifying the processes to achieve interoperability
Zuzana 2 How do you ensure your systems “talk” to each
Addressing the question of MLRS: Identifying when other? What are the limitations?
and how to upgrade the RM70 Outlining the strategies and processes to overcome
Benefits of an adaptable artillery post Afghanistan the challenges of the system
Colonel Ivan Mraz, Head of Artillery Directorate, Mark Stoop, Munitions and Guided Weapons
Czech Ministry of Defence Programme Manager, tno, netherlands
11.00 THE DEVELOPMENT OF UK ARTILLERY: 16.40 Chairman’s Closing Comments and End
CHALLENGES OF ARTILLERY DEPLOYMENT of Conference
AFTER AFGHANISTAN
Tasks the Royal Artillery could undertake and
whether this would fit into a model for the future
looking at the 2015-2020 time-frame
New structures, future capabilities and
operating concepts
Near term priorities for the Royal Artillery
Reserved for Lieutenant Colonel Eddie Grade, SO1
Strike, hq Director Royal Artillery
11.40 FEATURED INDUSTRY PRESENTATION
12.20 Networking Lunch and Azan Dhuhr
13.20 SAFETY FIRST: BENEFITS OF EFFECTIVE
STORAGE AND HANDLING FOR PRECISION
MUNITIONS
Implementing NATO AC/326 recommendations
Establishing a quality system through building an
overall system to support safety
Preventing lost materiel from defence becoming a
threat through increased asset security
Field storage and safety in multinational operations
Clearing explosives in old ranges and
ammunition dumps
Hans Øiom, Senior Munitions Safety Expert,
USMC M198 Howitzer on
norwegian Ministry of Defence Operations In Afghanistan
VISIT WWW.FUTUREARTILLERYME.COM FOR ADDITIONAL
CONTENT, ARTICLES AND EVENT UPDATES
7. 8 REASonS Why FutuRE ARtIllERy MIDDlE EASt 2011 CAn BEnEFIt you!
1. Generate new sales leads: Our event will bring together the 5. Building customer loyalty: Face-to-face contact at conferences,
region’s key-decision makers, all of whom have strong business and showing continued support of the market, helps develop
reasons for attending the event. By exhibiting and presenting, you client loyalty as well as cementing your position as an
can impact on these buyers. By the very nature of the high quality industry player.
of delegate attendance, the contacts generated will lead to very 6. Positioning your company brand: Being part of this highly
high conversion rates. influential industry event establishes your company as a strong
2. Launch new products or services: Use the event as a launch pad brand and highlights your company’s abilities and strengths.
to promote your latest products or system. With the most senior Commitment to this event also demonstrates your capability as
figures from the industry in attendance, plus carefully selected a global player, and your willingness to do business in India.
media partners at the event, innovative new technology will 7. Building relations with the media: We have researched the
always generate a buzz. market in order to find the most influential media partners.
3. Demonstrate thought leadership: Speaking on the program will We understand that opportunities for editorial coverage and
allow you to demonstrate your market knowledge and expertise developing better relations can be integral to your companies’
to an audience of high level decision makers. success, so our media partnerships offer additional benefit above
4. Enter new markets: Sponsorship is one of the most effectiv and beyond the standard sponsorship package.
ways to enter new markets. It is a great opportunity to research 8. Brokering new business partnerships: Currently there are
and network whilst gaining exposure to a new qualified database. huge opportunities to partner with MENA suppliers
For more information on sponsoring or exhibiting at Future Artillery Middle East,
please contact Paul Williamson at +44 (0)207 368 9737 or defence@iqpc.co.uk
How Can You Meet Your Marketing And Business Development Objectives At Future Artillery Middle East 2011
Networking Below is an example of some sample packages which are designed to be multi functional across the
Ensure that you have the opportunity to engage with the key decision makers within your industry. above objectives. These are just examples because all of our sponsorship packages are specifically
We can create a platform for you to effectively interact with your top customers and prospects designed to meet your companies individual marketing and business development objectives.
in the environment of your choice. This can range from formalised private meetings / workshops
right through to less structured networking events such as sponsored drinks receptions, coffee PACKAGE EXHIBITION ASSOCIATE PLENARY PLENARY
breaks or lunches. Ultimately whatever you decide is the right forum, we will support you in your Exhibition 3x2m ✔ ✔ ✔ LEAD
quest to advance relationships with the key people who can influence the future of your business. Exhibition Passes ✔ (2) ✔(2) ✔(2) ✔(3)
Branding Conference Delegate Passes ✔(1) ✔(2) ✔(3)
Your company can be elevated to a position where they are seen as a market leader. In a fiercely
Branding at Conference ✔ ✔ ✔ ✔
competitive market you need to ensure that your brand is differentiated from the competition.
Failure to create a clear identity will see your organisation fade into the background. We ensure Pre Event Branding (Brochure) ✔ ✔ ✔ ✔
that we do everything we can to effectively lift your brand before, during and after the event. Not Customised Mailing ✔ ✔ ✔ ✔
only do we create a fully integrated marketing campaign, which your company can be part of, but Wish List ✔ ✔ ✔ ✔
we also offer high impact premium branding opportunities for example on bags, water bottles, 30-40 min Stream Speaking ✔ ✔ ✔
pens lanyards etc.
30-40 min Plenary Speaking ✔ ✔
Thought Leadership
30-40 min Focus Day Speaking ✔
If you think that you should be viewed as a true industry leader then your need to demonstrate
your market knowledge and expertise through a thought leadership opportunity, such as speaking 1 day Conference Chair ✔
or chairing. This is a highly unique opportunity for your company to educate the market, and Drinks Reception ✔
as long as you are credible enough to fit into a high level event programme, we can position Site Visit POA
your organisation alongside top customers and prospects in our speaker faculty. As part of this Workshop POA
speaker faculty your company will be set apart from other industry attendees giving you the
Dinner POA
competitive edge required to make further strides in the market.
Hear what Attendees say about Defence IQ’s Future Artillery Conferences “This conference gives us the opportunity
to share ideas and figure out how everybody is attacking the same problems and coming up with solutions.”
Col. Anthony Johnson, Commanding Officer Marine Corps Artillery Detachment Fort Sill, US Marine Corps
DElEgAtE PRoFIlE oF DEFEnCE Iq FutuRE ARtIllERy EvEntS
Military/Industry Split Industry Attendees Job Titles Profile Military Attendees Job Titles Profile
t Military Personnel (Primary): 38% t Business Development: 27% t Chief of Artillery: 17%
t Industry Attendees (Secondary): 62% t Programme Manager: 9% t Programme/Requirements Manager: 27%
t President/CEO/Vice President: t Staff Officer: 28%
President/CEO: 4% t Commandant/Instructor: 11%
t Sales, Marketing, Consulting: 30% t Defence Attache: 5%
t System Management/ Director: 13% t Scientist/Adviser: 12%
t Engineer/Scientist: 17%
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