Website Design Brief for My Site Redesign

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This presentation is an attempt from a design-challenged business owner to convey his design preferences to his Chief Branding and Design Officer. I will share the results when the site is finished.

Marketing

Style preferences
For design consideration

Classic Style
1956 design still relevant 50
years later

Style with form and
function
Great style that works and adds
value

Conversion-centered
design
Designer Brief

Design visual cues for
conversion
Directional cues draw the eye to
conversion path

F-pattern and Z-
pattern
Western cultures access websites
in Fs and Zs

Use contrast
Use contrast and eye-catching colors
for conversion

Great resource
http://get.unbounce.com/conversion-
centered-design-guide/

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Website Design Brief for My Site Redesign

1. Rapidan Strategies Website design brief

2. 1. Website should communicate that we are competent sales and marketing thought leaders that can help businesses grow. 2. Website should be structured to make it easy for our target audience to get the information they want. 3. Website should be designed for conversion (lead generation.) Design Principles

3. Style preferences For design consideration

4. Classic Style 1956 design still relevant 50 years later

5. Classic Style 1956 design still relevant 50 years later

6. Style with form and function Great style that works and adds value

7. Conversion-centered design Designer Brief

8. Design visual cues for conversion Directional cues draw the eye to conversion path

9. Design visual cues for conversion Directional cues draw the eye to conversion path

10. F-pattern and Z- pattern Western cultures access websites in Fs and Zs

11. Use contrast Use contrast and eye-catching colors for conversion

12. Great resource http://get.unbounce.com/conversion- centered-design-guide/

13. Budget Designer Budget