Here is a pdf of my presentation for the Florida Association of RV Parks & Campgrounds 2013 Conference.

1. How Do I Spend My
Time Marketing Online
SEO, PPC, Email and Social Media
by John Barron, GravityFree

2. What Do People Do
Online?
• Talk, Consume, Search
• Talk on social sites,
email, instant msg.,
games (1/3)
• Consume Content
like news, video, (1/2)
• Search on Google,
portals, classifieds
(1/6)

3. What Has Changed?
• Emergence of mobile
• Continued social growth
• More complicated
search environment
• Why bother with all
this?

4. Mobile: Beam Me Up
• Ease of access
• Dramatic increase in
usage (tablet,
smartphone)
• Different physical
approach to data (swipe/
voice)
• Location targeting

5. Social: Let’s Talk
• New players (Pinterest,
Instagram)
• More of online time
consumed
• Maturity of Facebook
• Video as content

6. What The Heck,
Google?
• Social indicators rise
(tweets, shares, likes,
etc.)
• Google+ is a zombie
• Importance of Local/
Reviews

7. Why Bother?
• Everyone gets their info
online
• Even those who rely on
“word of mouth” will go
to digital sources for
additional sources
• It’s measurable!

8. This Is Not Your
Father’s SEO
• Links, page titles, keyword still important
• Get your social on
• Get Google+ page for business as well as
other sites (yelp, trip advisor, yahoo, Bing)
http://bit.ly/10IbtSy (case matters)
• Ask for reviews
• Blog and share it

11. PPC: Being Paid For
Doesn’t Make It Evil
• Same concept, but better targeting (region,
time of day, competitor sites, messaging)
• Remarketing is extremely effective (http://
bit.ly/12xTSzX)
• Do you have a mobile site? If not, maybe
you shouldn't point ads to your site
• Set Analytics Goals or track phone
numbers (or promo codes)

14. Email:We Still Get
Those?
• Put something in of value (promos,
information, guest features)
• Make sensible choices about whom you
contact (travel time, travel frequency)
• Work to get email any time you speak to
someone (“Would you like to join our list
to receive news and promotions?)
• Don't forget transactional emails

17. Social Media: More than
just Facebook
• Consider Pinterest (corporate page), what
would people search for?
• Twitter has more power than you know
• If you post on FB, also post on Google+
• Topics for FB/Twitter/Google+: Polls,Trivia
Questions, Mini-Contests, important
articles, photos

19. Where Should I
Dedicate My Time
• Blog at least once a month, better every
couple of weeks (put link on twitter, FB and
Google+)
• Post on FB/Twitter/Google+ at least every
week
• Create Pinterest boards every other
month to every month (what are people
looking for) especially for links

20. Where Should I
Dedicate My Time (cont)
• Check Google Analytics weekly to see how
PPC traffic is behaving, adjust bids for best/
worst keywords
• Make sure you have links to social sites/
blog on your website/email
• Make sure you have unique keywords in
page titles

21. Where Should I
Dedicate My Time (cont)
• Advertise on FB for fans, but only as a
campaign, not ongoing
• Consider Foursquare coupons
• Do video
• Email once a month or more

22. WhereYou Can Find
Out More
• facebook.com/jfbppc
• twitter: @jbster13
• slideshare.net/
JohnBarron1