1. An Academic-Practitioner
Collaboration to Develop a
New Measure of
Entrepreneurial Personality
John Bradberry
ReadyFounder Services
S. Bartholomew Craig
North Carolina State University

2. Background / Context
• ReadyFounder
Framework
• What
is
entrepreneurial
personality
and
why
build
a
new
measure?
• Why
involve
an
academic
(and
how
to
find
and
choose
one)?

5. Founder Readiness
P u r p o s e
/
M o t i v a t i o n
S k i l l s
/
E x p e r i e n c e
Personality
S u p p o r t
S y s t e m
F o c u s
/
P e r f o r m a n c e

6. The Practioner’s Agenda
• Serve
pracEce’s
need
for
a
useful
tool
• Create
a
marketable
product:
user-­‐
friendly
• Move
reasonably
quickly
(sync
w/book)
• Test
commercial
viability
by
iteraEng
over
Eme
(treat
as
a
market
experiment)

7. The Academic’s Agenda
• Follow
rigorous
procedure
• Comply
with
InsEtuEonal
Review
requirements
• Produce
publishable
research
• Involve
graduate
students

8. Biography of a Project
Project
specs
and
Emeline
ArEculated
dimension
definiEons
Created
iniEal
item
pools
Data
collecEon
-­‐
Round
1

9. Biography of a Project (cont.)
Analyzed
data
and
refined
tool
IdenEfied
IT
vendor
Created
plaSorm
(with
IT
vendor)
Solicited
feedback
from
SMEs

10. Biography of a Project (cont.)
Deployed
v1.0
of
tool
Currently
planning
for
next
revision,
based
on
user
data
and
feedback

12. Challenges
• Good
Old-­‐Fashioned
Time
Compression
• Difficulty
Involving
Students
• Data
CollecEon
Rate
• Ambiguity
of
Roles
with
IT
Vendor
• “FricEon”
in
Individual
User
Experience
(vs.
Group
Code)

13. Lessons and Suggestions
• Clarify
mutual
expectaEons
up
front
-­‐ we
commi)ed
for
the
long
term
(2+
years)
-­‐ take
stock
of
everyone’s
strengths
and
limita<ons
• Keep
lines
of
communicaEon
wide
open
• If
involving
students,
link
to
a
milestone
• Keep
the
other’s
perspecEve
in
mind,
always
• Maintain
flexibility
at
every
step

14. Going Forward Considerations
• PracEEoner:
How
to
commercialize
it?
What
have
we
learned
about
the
market?
• Academic:
How
can
we
leverage
this
project
to
advance
scienEfic
knowledge?
• Overlap:
-­‐ enlisEng
insEtuEonal
partners
-­‐ gathering
longitudinal
data

15. For More Information . . .
• jb@readyfounder.com
• bart_craig@ncsu.edu
• www.ReadyFounder.com