Social media made simple Manchester city library 2013

Social Media Made Easy
Zulf Choudhary
Director
Supported By

Copyright Sparta Technologies 2013 t/a SpartaPay

Content
1. About Us
2. Social media?
3. Importance
4. Differences
5. Elements
6. Examples
7. Why plan?
8. Risks
9. Strategy
10. Marketing
11. How to
12. Driving visitors
13. Costs & risks
14. Summary
15. More info

About us

We create bespoke mobile and web platforms
 Social platforms and software management for over 15 years

 Social engagement and inclusion specialism

 Staff with IT backgrounds from private and public sector

 Good knowledge base at the Manchester University

Voted best EU
IT Project 2007


Social media?
Social media* refers to services or tools that aid interaction
among groups of people. They can create, share, and exchange
information and ideas in virtual communities.

Mindset shift
 From “Trying to sell” to “Making connections”
 From “Large campaigns” to “Small acts”
 From “Controlling our image” to “Being ourselves”
 From “Hard to reach” to “Available everywhere”

Its about them
*http://en.wikipedia.org/wiki/Social_media

Importance

Because your customers are there

• Facebook has 1.1 billion visitors per month*

• YouTube has 850 million visitors per month**

• Twitter has105 million visitors per month***

• These 3, account for 65% of all consumer social network
traffic in Europe and the USA.

* http://thenextweb.com/facebook/2012/10/23/facebook-passes-1-01-billion-monthly-users-604-million-mobile-users-and-
584-million-daily-users/
** http://www.youtube.com/t/press_statistics http://mashable.com/2013/01/03/google-has-105-million/
****See http://www.ebizmba.com/articles/

Difference?
Difference of communication flows
Traditional Marketing Social Media
communication plans communication plans

• User created messages
• Top down message • Listen and manage issues
• Fixed message • Flexible & personalised message
• No flexibility • Building relationships
• Brand damage harder to repair • Brand damage repairable

Key elements

Engaging Have something engaging for them.

+

Trustable Give visitors a reason to believe you.
=

Influence Gain influence via authority or experience.


Some channels

Online
Communities
Create
Authority Blogging

Create Trust Wikis

Video/pictures
File sharing
Mashups


Examples

Forums, Blogs, file sharing, twitters, work networks, public networks etc


Why plan? Because of complex links

http://www.eluminare.com/social-interaction.pdf

Risks faced if not preparing

Geography

Navigation

Channel (s)

Who to
trust?

Why trust?

Arrive
happy
http://www.telegraph.co.uk/technology/news/8074985/Map-of-online-communities-shows-world-of-social-networking.html


Have a strategy
You have to plan to get the most out of social media. Plan and assess
the risks of using various tools and sites, to see if they are relevant to your
needs. Based on an analysis of needs, resources and what you think are
keys to success, you need to device a strategy.

Strategy is the art of using all your resources to work together to achieve
clear goals.

• Set clear aims and targets.
• Manage your resources well
• Everything must work together.
• You must be committed to it.
• Don‟t expect overnight success.
• Consistency.
• Decide to join other networks or create your own.
• Decide what types of networks do you want to join.

If you do not plan you plan to fail

Example of a simple blog with links

It requires time and resources


Marketing- traffic and influence
Social media marketing which is known as „SMO’ or Social Media Optimization,
benefits organizations and individuals by providing channel for customers
support, a means to gain customer and competitive insight, and a method of
managing your reputation online

The most popular platforms:
• Facebook
• YouTube
• LinkedIn
• Twitter
• MySpace
• Reddit
• Delicious

Aim to get visitors your way


Driving visitor traffic

Making media work via authority and or vanity by
using the networks to increase your influence and
presence on the social networks by being trustable by
-
• Increase your linkability
• Make tagging and bookmarking easy
• Reward inbound links
• Help your content travel
• Encourage the mashup
• Get communities connected
• Get viral
• Get linked and be an authority

Driving visitors to you
Sales & Influence
Social networks

Driving Traffic and
influence
Personal page to you

Relevancy of massage

Email

Personal Response
Auto transponder
(computer program that automatically answers e-mail sent to it)


Costs & risks
Costs Risks

• Bags of time to sign up and • Your reputation
join networks
• Patience and listen Mistakes to avoid
• Auto transponder software
• Produce relevant media • Treating a blog like a press office
content (i.e. video, blogs, RSS • Not blogging regularly
feeds) • Not enabling conversation
• Making new content hard to find
• Expecting too much, too fast

Patience and hard worked is rewarded


Summary
Social media are set of tools and channels using highly accessible and
scalable publishing techniques, for social interaction. It uses web-based
technologies to turn communication into interactive dialogues.

Obama ‘Yes You Can’

Engaging + Trustable = Influence


Thank you

Telephone: 0161 306 5848

Email: info@spartasoft.co.uk

Address: SpartaSoft
University of Manchester
Arch 29, PO Box 88
Sackville Street
www.spartasoft.co.uk


Appendix info

This is not an inclusive list - please search the web for more providers

http://www.facebook.com/dellsocialmedia
http://www.marketingpilgrim.com/2010/04/
http://www.hitwise.com/uk/press-centre/press-releases/social-media-traffic-to-
retail-up-13-/
http://www.expansionplus.com/impr/social-media.html
http://mashable.com/2009/09/22/social-media-business/
http://en.wikipedia.org/wiki/Social media


Terms explained
Online Communities: are an online space formed by a group of individuals to share their thoughts, ideas
and have a variety of tools to promote there thoughts , ideas or vision using Social Networking. There are
a number of tools available online to create communities which are very cost efficient as well as easy to
use.

Blogging: Blogs give users of a Social Network sites the freedom to express their thoughts in a free form
basis and help in generation and discussion of topics.

Wikis: A Wiki is a set of co-related pages on a particular subject and allow users to share content. Wikis
replace the complex document management systems and are very easy to create and maintain.

File sharing/Podcasting: This is the facility which helps users to send their media files and related
content online for other people of the network to see and contribute more on. YouTube, Grinder, etc

Mashups: This is the facility via which people on the internet can combine services from multiple vendors
to create a completely new service. An example may be combining the location information from a mobile
service provider and the map facility of Google maps in order to find the exact information of a cell phone
device from the internet, just by entering the cell number. Google Earth, smart phone geo location
services, marketing is form of mashup. Windows 8 is form of Interactive mashup.

Memes: is "an idea, behaviour or style that spreads from person to person within a culture. Mimics or virol
ideas-Youtube is full of them!


Networkers list
Communication
•Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga
•Microblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer, Google Buzz
•Location-based social networks: Foursquare, Gowalla, Facebook places, The Hotlist
•Social networking: ASmallWorld,Cyworld, Facebook, Hi5, LinkedIn, MySpace, Orkut, Tagged, XING

Events: Eventful, The Hotlist, Meetup.com, Upcoming
•Information Aggregators: Netvibes, Twine (website)
•Online Advocacy and Fundraising: Causes, Kickstarter

Collaboration/authority building
•Wikis: PBworks, Wetpaint, Wikia, Wikimedia
•Social bookmarking (or social tagging):[16] CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd
•Social news: Digg, Mixx, NowPublic, Reddit, Newsvine, MyWeboo
•Social navigation: Trapster, Waze [17]
•Content Management Systems: Wordpress
•Document Managing and Editing Tools: Google Docs, Syncplicity, Docs.com, Dropbox

Multimedia
•Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr, BetweenCreation
•Video sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga, Openfilm, TubeMogul
•Livecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream
•Music and audio sharing: ccMixter, Pandora Radio, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine
•Presentation sharing: scribd, SlideShare

Reviews and opinions
•Product reviews: epinions.com, MouthShut.com
•Business reviews: Customer Lobby, Yelp, Inc.
•Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers

Entertainment
•Media and entertainment platforms: Cisco Eos
•Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online
•Game sharing: Kongregate, Miniclip

Brand monitoring
•Social media measurement: Attensity, Statsit, Sysomos, Vocus


Top 9 examples in Feb 2013

Source: http://www.ebizmba.com/articles/social-networking-websites


Tools to create your own communities


Watch out for network islands!

http://socialmediainfluence.com/wp-content/uploads/2012/06/SMI_socialmedia_map.jpg


The world is not all face book!

2013


Social media made simple Manchester city library 2013

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