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Taking Control of WordPress
                            How to build a better blog



Saturday, 26 March 2011
John O’Nolan
                          twitter.com/johnonolan




                                          Who?
Saturday, 26 March 2011
John O’Nolan
                          twitter.com/johnonolan




                                  I’m a Designer




Saturday, 26 March 2011
John O’Nolan
                          twitter.com/johnonolan




                 I’m a Designer
      Who likes to take Photos




Saturday, 26 March 2011
John O’Nolan
                          twitter.com/johnonolan




                   I’m a Designer
          Who likes to take Photos
          & build Stuff on the web




Saturday, 26 March 2011
John O’Nolan
                          twitter.com/johnonolan




                   I’m a Designer
          Who likes to take Photos
           & build Stuff on the web




        People tell me I swear
        at inappropriate moments

Saturday, 26 March 2011
John O’Nolan
                          twitter.com/johnonolan




                             I work for            WordPress
                                                   UI Team Deputy




Saturday, 26 March 2011
John O’Nolan
                          twitter.com/johnonolan




                             I work for            WordPress
                                                   UI Team Deputy




           I built a travel
                  blog for                            over at




Saturday, 26 March 2011
John O’Nolan
                          twitter.com/johnonolan




                             I work for            WordPress
                                                   UI Team Deputy




           I built a travel
                  blog for                            over at




                 I built a travel
               app for the new
                                                              aircraft


Saturday, 26 March 2011
John O’Nolan
                          twitter.com/johnonolan




          The size of my travel p
    is about 200 cities spread across 25 countries
                                       Size doesn’t matter, it’s not a competition.
                                               (But if it was - I would be #WINNING)


Saturday, 26 March 2011
Saturday, 26 March 2011
WordPress
                           not Wordpress



Saturday, 26 March 2011
WordPress powers around
                  12% of all sites in the world.

                Total: 30,000,000 Sites       (ish)




Saturday, 26 March 2011
It’s like selling out every seat at every match at
                      every stadium at the World Cup




Saturday, 26 March 2011
10 Times
Saturday, 26 March 2011
Best blogging platform. EVER.


Saturday, 26 March 2011
Taking control of WordPress:
                 No black magic required, just some easy tips and tricks.




                1. The Basics
                2. Design
                3.Development
                4. Performance

Saturday, 26 March 2011
Taking control of WordPress:
                 No black magic required, just some easy tips and tricks.




                1. The Basics
                2. Design
                3.Development
                4. Performance

Saturday, 26 March 2011
This Stuff is Easy
        But you might be surprised at the things you
        never knew you never knew.




Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Must Have Plugins
        Don’t leave home without them. Ever!



        - Akismet (Automattic)
        - After The Deadline (Raphael Mudge)
        - WordPress Database Backup (Austin Matzko)
        - Comment Reply Notification (Denishua)
        - Google Analytics for WordPress (Joost)
        - WordPress SEO (Joost)

Saturday, 26 March 2011
The Basics of Better Blog:
                   1. Create Usable Permalinks
                   2. Use a Strong Category/Tag Structure
                   3. Customise Your Screen Options
                   4. Always Update!
                   5. Edit Images As You Go
                   6. Use Some Good Plugins

Saturday, 26 March 2011
Taking control of WordPress:
                 No black magic required, just some easy tips and tricks.




                1. The Basics
                2. Design
                3.Development
                4. Performance

Saturday, 26 March 2011
The Good News:
               There are a lot of travel blogs out there with bad designs.
               There’s a huge amount of opportunity.



               The Bad News:
               Good design isn’t easy.




Saturday, 26 March 2011
“     A designer knows he has achieved perfection
                     not when there is nothing left to add, but when
                     there is nothing left to take away.
               — Antoine De Saint-Exupery




Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Stop this.
                          - It’s ugly
                          - It takes up valuable screen space
                          - It’s a distraction from your content
                          - It makes your site load slower
                          - It’s ineffective


                           http://bit.ly/nomorestumblebar



Saturday, 26 March 2011
This is what the stumble bar
                          does to poor, innocent cats.

Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
“     Design is not just what it looks like and feels
                     like. Design is how it works.
               — Steve Jobs




Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Word count: 182




Saturday, 26 March 2011
Saturday, 26 March 2011
Word count: 95




Saturday, 26 March 2011
Saturday, 26 March 2011
Word count: 34




Saturday, 26 March 2011
Why is this good?




Saturday, 26 March 2011
Michael Schumacher

                          Elephant Toothache


                 Charlie Sheen                 Logitech Keyboard


                                     Jimmy The Lama


              Designer Jeans



Saturday, 26 March 2011
Saturday, 26 March 2011
Dinosaur Apron




Saturday, 26 March 2011
Saturday, 26 March 2011
“ Everyother designers’ work. secretseethat they
                 copy
                       designer’s dirty little
                                               They
                                                    is
                                                       work
                     they like and they imitate it. Rather cheekily,
                     they call this inspiration.
               — Aaron Russell




Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Design a Better Blog:
                   1. Cut out the distractions
                   2. Focus your users on specific content
                   3. Don’t be afraid to take “inspiration”




Saturday, 26 March 2011
Taking control of WordPress:
                 No black magic required, just some easy tips and tricks.




                1. The Basics
                2. Design
                3.Development
                4. Performance

Saturday, 26 March 2011
Don’t Panic.

Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Files   Database




Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Don’t Panic.

Saturday, 26 March 2011
A Website is a Bit Like a Car
                          Bodywork = HTML
                           Paint job = CSS
                           Engine = PHP




Saturday, 26 March 2011
A Website is a Bit Like a Car
               Bodywork = HTML ➞ Creates Structure
                          Paint job = CSS ➞ Applies Styling
                            Engine = PHP ➞ Makes it GO




Saturday, 26 March 2011
Want to play it safe?




Saturday, 26 March 2011
Don’t fuck with the engine.




Saturday, 26 March 2011
CSS is very powerful




Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Saturday, 26 March 2011
Same HTML
                          Different CSS




Saturday, 26 March 2011
Saturday, 26 March 2011
<a href=”http://example.com”>More</a>




Saturday, 26 March 2011
<a class=”more” href=”http://example.com”>More</a>




Saturday, 26 March 2011
.more {
                            display:block;
                            padding:2px 10px 1px 10px;
                            font-size:10px;
                            text-transform:uppercase;
                            color:#fff;
                            text-decoration:none;
                            text-shadow:#000 1px 1px 0;
                            background:#f9f9f9;
                            border-radius:5px;
                            -moz-border-radius:5px;
                            -webkit-border-radius:5px;
                          }



Saturday, 26 March 2011
Develop a Better Blog:
                   1. Explore your theme files
                   2. Play with CSS (a lot)
                   3. Careful with the PHP




Saturday, 26 March 2011
Taking control of WordPress:
                 No black magic required, just some easy tips and tricks.




                1. The Basics
                2. Design
                3.Development
                4. Performance

Saturday, 26 March 2011
Performance
               Why should you care?




Saturday, 26 March 2011
Performance
               Why should you care?



               For every 100ms delay in page load, Amazon
               measured a 1% drop in sales.




Saturday, 26 March 2011
Performance
               Why should you care?



               For every 100ms delay in page load, Amazon
               measured a 1% drop in sales.

               1% of $4.3billion a month = $43million




Saturday, 26 March 2011
Performance
               Why should you care?



               For every 100ms delay in page load, Amazon
               measured a 1% drop in sales.

               1% of $4.3billion a month = $43million


               For every 500ms delay in page load, Google
               measured a 20% drop in traffic.



Saturday, 26 March 2011
Install W3 Total Cache




Saturday, 26 March 2011
Saturday, 26 March 2011
Get rid of as many big images,
               social widgets, and fancy
                animations as possible.



Saturday, 26 March 2011
Measure your speed with
                   the YSlow plugin for Firefox




Saturday, 26 March 2011
Saturday, 26 March 2011
My Name is John O’Nolan
                          twitter.com/JohnONolan                     My Book, Coming Soon:




     JOHN
                          facebook.com/JohnONolan
                          flickr.com/photos/JohnONolan               DESIGNING
     LICENSING:                                                      EMOTION
     This talk is released under the Creative Commons 3.0 license.
     All slides and content will be available on john.onolan.org     BY JOHN O’NOLAN
     PHOTO CREDITS:
                                                                     AND ADII PIENAAR
     Myself, Rick Nunn, icanhascheezburger.com, chroot.co.uk,
     gabemac.com                                                     SPRING 2011
                                                                     http://amzn.to/DesigningEmotion


Saturday, 26 March 2011

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Taking Control of WordPress: How to Build a Better Blog