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The Entertainment
Ecosystem
Matrix
John Pisciotta - Lecture notes on Innovation and Entertainment Technology
Lecture notes on
Innovation and Entertainment
Technology
!

John Pisciotta
Creative Entertainment Technology
20010 EIS2350.01
!

MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC
BUSINESS
!
“Innovation distinguishes between a
leader and a follower.” - Steve Jobs

John Pisciotta - Lecture notes on Innovation and Entertainment Technology
Entertainment Ecosystem	

Matrix
!

Technicians
I
n
n
o
v
a
ti
o
n

Scaleable	

Innovations	


!

Enthusiasts
Scaleable

Asset Collectors
!
!
!

Enthusiasts

Asset
Collectors
Enthusiasts

• Fan Boys or Hobbyists 	

• Bleeding Edge Gadgets	

• Rarely Build Value	

• Rarely Execute
Technicians

!
!
!

Enthusiasts

Asset
Collectors
Technicians

• Focused Knowledge Workers	

• Producers, Writers, Technologists, Lawyers	

• Hired Guns-Work For Hire 	

• Often lead a service based business	

• Low Risk-Many Competitors	

• Usually Create/Don't Own	

• Often own a “job” paid per hour/project
Technicians

!
!
!

Enthusiasts

!
!

Asset
Collectors
Asset Collectors

• Labels, Publishers	

• Hit Driven Model	

• Monetizes by building a critical mass	

• Own or Aggregate/Usually Don't Create	

• Lead the previous Era
Technicians

!
!
!

Enthusiasts

!

Scaleable
Innovations
!
!

Asset
Collectors
Scalable Innovations 
•
•
•
•
•
•

!

Global Reach	

Team>Talent	

Team Small-User Base Huge	

Focused on a big problem/disruption/innovation	

Build Accretive Value	

Potential Liquidity Event
!

Technicians

!
!
!

Enthusiasts

Scaleable
Innovations
!
!

Asset
Collectors
Principle #2:
The Tarantino Principle
!

Tarantino Principle
!

Whenever Quentin Tarantino completes a new
script, it’s an event accompanied by great fanfare,
partly because his scripts are so damned fun to
read. The drums have begun beating on his next
film. Here’s what I am hearing. None of it is entirely
confirmed but I believe it. It is definitely a Western,
and the working title I’m hearing is The Hateful
Eight. Tarantino has finished a draft, and is in the
process of showing it to a handful of actors he
wants for the picture. He usually does this, gets
feedback and goes back in and hones his work. I’m
so far hearing he’s got two actors in mind.
!
!

Tarantino Principle
!

Whenever Quentin Tarantino completes a new
script, it’s an event accompanied by great fanfare,
partly because his scripts are so damned fun to
read. The drums have begun beating on his next
film. Here’s what I am hearing. None of it is entirely
confirmed but I believe it. It is definitely a Western,
and the working title I’m hearing is The Hateful
Eight. Tarantino has finished a draft, and is in the
process of showing it to a handful of actors he
wants for the picture. He usually does this, gets
feedback and goes back in and hones his work.
I’m so far hearing he’s got two actors in mind.
!
!
!
!

Lecture notes on Innovation and Entertainment Technology
!
!

John Pisciotta
Creative Entertainment Technology
20010 EIS2350.01
!

MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!

@johnpisciotta
http://www.loud-lab.com
http://musicsynk.com
!

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The Entertainment Ecosystem - Lecture notes on Innovation and Entertainment Technology John Pisciotta - Creative Entertainment Technology, Belmont University