The Art of Execution Innovation and Entertainment Technology John Pisciotta Creative Entertainment Technology 20010 EIS2350.01 MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS @johnpisciotta http://www.loud-lab.com http://musicsynk.com

1. The Art of Execution
Innovation and Entertainment Technology
!
John Pisciotta Creative Entertainment Technology 20010 EIS2350.01
!
MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!

2. The 2% principle is a tool we use everyday. This came out of a lifelong habit of
collecting things that are solidly within the top 2% of their field. Some examples
are end of year earnings reports, marketing materials, culture components,
financial modeling, UX/UI, team collaboration tools etc.
!
The 2% Principle begins with this question: “Is what I am spending time on and
executing in the top 2% of everything else in this field?”
!
For the purpose of this course, this is important because you are competing not
only with your classmates, but people on a global level.
Please note, that you don’t have be within the top percentage right now, but you
want to move there. The top 2% is the baseline to measure against. I'm not giving
you a set of rules or criteria that will get you there. This needs to be your internal
adventure. You will need to own the 2% principle for it to be meaningful to you and
your trajectory. If used over time, The 2% principles will touch everything you do.
Principle #1:The 2% Principle

3. Learning Doing!
Ratio
What somebody else did What you are doing
Super fan Personally Newsworthy
Group think Free thinker
Talks about ideas Executes ideas
Shiny object syndrome Focused
Uncomfortable with disagreement Comfortable disagreeing
Talent Team
Passengers Drivers
Avoids Risk Takes Smart Risk
orAvoid failure
or
Fails fast and Learns from it.
Strategist
or
Strategy+Tactical
On Sidelines
or
In the Game
Lives “in their head” Gets it “into the world”
Elevated view of their own opinion Lets the data tell the story
Fear the future Trust the Future
Mercenaries Missionaries
Snarky
or
Not

4. April
0
25
50
75
100
Learning Doing

5. June
0
25
50
75
100
Learning Doing

6. !
The Art of Execution
Innovation and Entertainment Technology
!
John Pisciotta Creative Entertainment Technology 20010 EIS2350.01
!
MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS
!
@johnpisciotta http://www.loud-lab.com http://musicsynk.com

7. Learning/Doing
Ratio
John Pisciotta - Lecture notes on Innovation and Entertainment Technology

8. What somebody else did
or
What you are doing

9. Super fan
or
Newsworthy

10. Group think
or
Free thinker

11. Talks about ideas
or
Executes ideas

12. Shiny object syndrome
or
Focused

13. Uncomfortable with
disagreement
or
Comfortable disagreeing

14. Talent
or
Team

15. Passengers
or
Drivers

16. Avoids risk
or
Takes smart risk

17. Avoid failure
or
fails fast, learns from it.

18. Strategist
or
Strategy+Tactical

19. Sidelines
or
In the game

20. Lives in their head
or
Gets it into the world

21. Elevated view of their own
opinion
or
Let the data tell the story

22. Fear the future
or
Trust the future

23. Mercenaries
or
Missionaries

24. Snarky
or
Not