2. Mobile Tech 4
Social Change
Halifax
Integrating Mobile Into
Your Non-Profit Organization
May 23, 2009
CC
SocialMedia404.com
OASIS
3. Mobile Makes $ense
• There are more people on earth with • Uptake to advertising is 15-50%
mobile phones, than without
• Mobile increases intent to purchase
• Cell phones are on between 12 and by 5%
24 hours per day
• Mobile increases brand awareness
• People always carry cell phones, but by 25%
not always computers
• Mobile phones out-number
• 80% of Canadians bring their phones computers 3 to 1
to bed
• Almost 2 trillion text messages will
• A call to action is more likely to be sent this year
occur since messages are read as
soon as they are received • Highly active users range from 14-49
years of age
• Mobile integrates best with “real-
world” messaging
12. B.H.A. Take Aways
1. 10 Years Later, Mobile is *finally* here
2. Social Media & Mobile are measureable
3. Make it part of work process: marketing business
4. Think outside your neighbourhood
5. Moore’s Law => tomorrow is today
13. there remains
much
to
discuss…
flickr.com/photos/ -bast-