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www.rackspace.co.uk/startup
MADTECHAd Land Meets Tech City
John Webb @WebbJS
2
www.rackspace.co.uk/startup
The future of Marketing 2002…
3
www.rackspace.co.uk/startup
…is here NOW
4
www.rackspace.co.uk/startup
Education
Government
Finance
Entrepreneurs
‘HUB’
Creative/Marketin
g
5
www.rackspace.co.uk/startup
London Connects the Startup World
6
www.rackspace.co.uk/startup
Creating a Tech Cultural Melting Pot
7
www.rackspace.co.uk/startup
Unique
Fusion of
Energy
& Ideas
8
www.rackspace.co.uk/startup
Proximity Breads Collaboration
9
www.rackspace.co.uk/startup
Rich Content
is
Driving
Online Consumption
10
www.rackspace.co.uk/startup
London is Pre-Eminent as a Creative Centre
11
www.rackspace.co.uk/startup
London Calling…
The real ‘Tech City’
12
www.rackspace.co.uk/startup
What Do We Need to Do?
• Stimulate grass-roots entrepreneurship
• Focus on the startups,
not the ecosystem
• Work with corporations,
not against them
• Find and promote the flag-bearers
• Build an inclusive,
collaboration-fueled community
13
www.rackspace.co.uk/startup
The future of Marketing is NOW…
…so we need to invent a new one!
14
www.rackspace.co.uk/startup
John Webb
Startups Lead @RackspaceUK
john.webb@rackspace.co.uk
@WebbJS
uk.linkedin.com/in/johnwebb
slideshare.net/johns_webb

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