This document introduces the team at Wingnut agency and provides an overview of the agency's capabilities. It summarizes the team members and their experience. The agency focuses on strategic branding, advertising, design, digital and interactive marketing. It then highlights some case studies including work for Gorilla Gear to position it as a sanctuary for hunters and work for Best Buy to communicate with different customer segments. The document promotes Wingnut's experience, partnership approach, efficient workflows and creative solutions.

1. Great, big, giant
thinking.
On a budget.

2. HELLO
 Introductions
• Meet your team
 Agency overview
• Capabilities
 Brand experience
• Portfolio
• Case studies
 Why Wingnut

3. INTRODUCTION
S
JOHN ARMS
President/Creative Director
Years in league: 16
Past Life: Colle & McVoy, Initio Advertising, Odney
Advertising, Best Buy Advertising
JEFFREY RICH
Chief Marketing Officer
Years in league: 17
Past Life: Harte Hanks Marketing, The Lacek Group,
Periscope Advertising, Target Corp
GREG DUTTON
Executive Creative Director
Years in league: 16
Past Life: Fallon, BBDO, Peterson Milla Hooks, Odney
Advertising, Initio Advertising

4. INTRODUCTION
S
COURTNEY WELPER
Senior Graphic Designer
Years in league: 10
Past Life: Wellbridge, Bolger, 3M, Best Buy Advertising
MATT LUKENS
Project Management/Traffic
Years in league: 7
Past Life: Gander Mountain Advertising, Northwest Athletic Club
Marketing
MARC TRIMBLE
Director of Interactive Services
Years in league: 10
Past Life: ISA, Inc, Liberty Mortgage, West 7th

5. INTRODUCTION
S
AMY ADAMS
Trend Marketing
Years in league: 17
Past Life: Marshall Fields, Saks 5th Avenue
TIM ANGLUM
CRM
Years in league: 17
Past Life: Experian, Best Buy
SCOTT SMITH
Director of Promotional Customer Marketing
Years in league: 13
Past Life: Pepsi-Co.,Carmichael Lynch, Clarity Coverdale Fury,
Rapp Collins Worldwide

6. MEET YOUR
TEAM
Creative Account Services
Art Direction Copywriting Acct Supervisor
Graphic
Design
Assistant AE
Promotions Interactive
CRM
Trend

7. AGENCY
OVERVIEW
We are the driving force behind the
creation, execution and management of
marketing ideas.
 Strategic in focus
 Broad in capabilities
 Comprehensive yet nimble
 Creative powerhouse
 Strategically aligned with best of breed partners

8. CAPABILITIES
 Branding
 Advertising
 Account Planning
• Research/analytics
 Media
 Design
• Packaging
 Direct/CRM
• Database
• Loyalty
 Interactive
• On-line Media/
Web propagation
 Promotions
 Partnership
 Extended content
media
Core Competencies:

9. BRAND
EXPERIENCE

10. Inspire to the point of reaction

11. PORTFOLIO

12. PORTFOLIO

13. PORTFOLIO

14. PORTFOLIO

15. PORTFOLIO

16. PORTFOLIO

17. PORTFOLIO

18. PORTFOLIO

19. PORTFOLIO

20. PORTFOLIO

21. PORTFOLIO

22. PORTFOLIO

23. PORTFOLIO

24. PORTFOLIO

25. PORTFOLIO

26. PORTFOLIO

27. CASE STUDIES

28. Consumer research shows hunters cherish their
deer stand as their escape from life, a place to get in
touch with the primal hunter within.
Challenge: Separate Gorilla from the pack by
positioning the brand as the conduit to that primal
need.

29.  Solution: Build from the strategic theme “Man
Cave” to establish the Gorilla brand as a sanctuary
for hunters.

30. PORTFOLIO

31. PORTFOLIO

32. PORTFOLIO

33. In 2005, Best Buy engaged in a new marketing platform
aimed at segmenting and marketing to core customer groups.
Tim Anglum, now of Wingnut, was the Program Director of
this initiative, and created the now widely publicized
“Customer Centricity” model, which established Buzz, Barry,
Ray and Jill-personifications of core customer sets.
Challenge: Communicate with each segment in a relevant,
highly personalized manner through marketing channels
specific to each segment.

34. Solution: Best Buyology, Best Buy’s own language that
speaks to each customer’s unique position in life and where
Best Buy fits in.

35. PORTFOLIO

36. WHY WINGNUT
 No “B” team
• Experience
• Strategic & creative thought leadership
• Broad capabilities across all disciplines
 A true partnership
• Willingness to have on-site account
coordinator
• Weekly status meetings
 Efficient work flow
• Creative archive
• On-line briefs
• On-line approvals
• Reduced cost

37. WORK FLOW
PROCESS
Opportunity
Brief
Discovery Download Ideation
Develop
Plan
Present
Plan
Creative
Strategy
Map
• Assignment
• Target audience
• Specifications
• Research
• Budget
• Timing
• Considerations
• Brand implications
• Target profile
• Differentiation
• Tone/manner
• Intended actions
Marketing
Plan
• Media tactics
• Creative concepts
• Budget
• ROI calculation
• Time line

39. WHY WINGNUT

40. Get your message out there.
Call John Arms at
612.590.1995
jarms@iwingnut.com