In the business world, crisis management comes with the territory. How do you decide if you are dealing with a crisis?

1. @johndeveney @deveneynola@johndeveney @devenenola
What is a Crisis
John Deveney
ABC, APR, Fellow PRSA
deveney.com
@johndeveney @deveneynola
#CrisisPR

2. ABC, APR, FELLOW PRSA
Immediate need for
information
You can’t control a Crisis
@johndeveney @deveneynola #crisisPR

3.  A crisis isn’t
 Tornado
 Flood
 Fire
 Scandal
Identify
@johndeveney @deveneynola #crisisPR

4.  A crisis is
 not being able to provide minimal level
of service need and expected
 Not being able to grow company as
expected
 Stands between you and your mission
and your ability to deliver your mission
Identify
@johndeveney @deveneynola #crisisPR

5.  Growth
 Stability
 Commitment to community
 Employees that work with you
 Reputation
 License to operate
Identify
@johndeveney @deveneynola #crisisPR

6.  Smallest detail can create a new crisis
Mismanaged
information
@johndeveney @deveneynola #crisisPR

7.  Prepare in advance
 Control
 Start early
Manage
@johndeveney @deveneynola #crisisPR

8. • Time for opportunity
• Time for threat
Crisis
@johndeveney @deveneynola #crisisPR

9. @johndeveney @deveneynola@johndeveney @devenenola
What is a Crisis
John Deveney
ABC, APR, Fellow PRSA
deveney.com
@johndeveney @deveneynola
#CrisisPR