15. Creative Solutions Givenchy π Neo Harrods Launch Client Givency Objective Drive sales of the new fragrance in Harrods and Selfridges Coverage 4 London mainline train stations and in proximity of department stores Media Scootermedia, Promo Staff and Chalk Stencils, Guerrilla Sampling Outcome Thousands of samples distributed, excellent public reaction, direct influence on sales See Website for Video
36. Case Study Alfa Romeo Clean Stencils Client Alfa Romeo Objective Create buzz and excitement around the launch of the Alfa Mito Coverage 47 Locations Nationwide 2 Weeks 1,500 Stencils Media Clean Stencils Outcome Client used the stencils as part of a viral game: take pictues beside a stencil. Entrants had a chance to win iPods etc.