Active testing sketches leancamp bcn

•

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Ian Collingwood

Slides from Leancamp BCN "Lean User Testing" talk.

Design Technologie Business

Lean User Testing
Fast, Cheap, Often

@johnnyforeigner
iancollingwood.com
ian@uxdna.co.uk

Saturday, 11 February 2012

ingredients:
two rooms
one wiﬁ network
two computers
some cheap or free software
ﬁve participants
your whole team
your product or prototype
ﬁve colours of mini post it notes
blu-tack
your eyes & your ears
your brain & your heart

Saturday, 11 February 2012

Testing Room

The thing you are testing

Moderator
User/Customer (one of your team)

Copyright UXdna Limited 2011. www.uxdna.co.uk
Saturday, 11 February 2012

Learning Room

Journey

Copyright UXdna Limited 2011. www.uxdna.co.uk
Saturday, 11 February 2012

Use different colours for each customer

User 1 User 2 User 3 User 4 User 5

Copyright UXdna Limited 2011. www.uxdna.co.uk
Saturday, 11 February 2012

Write in CAPS for legibility

N
“BUY ” BUTTO ANIMATION
W RONGLY AUTOCOMPLETE DISTRACTED
D
LABELLE WORKS WELL USER

key:

FEATURE IDEA/
ISSUE LIKE REQUEST SOLUTION

Copyright UXdna Limited 2011. www.uxdna.co.uk
Saturday, 11 February 2012

Room 2

Journey

Saturday, 11 February 2012

Learning Room
(After second session)

Journey

Copyright UXdna Limited 2011. www.uxdna.co.uk
Saturday, 11 February 2012

Fig 6
Learning Room
(After ﬁnal session)

Journey

Copyright UXdna Limited 2011. www.uxdna.co.uk
Saturday, 11 February 2012

Room 2

Journey

2
1

Saturday, 11 February 2012

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Active testing sketches leancamp bcn

1. Lean User Testing Fast, Cheap, Often @johnnyforeigner iancollingwood.com ian@uxdna.co.uk Saturday, 11 February 2012

2. ingredients: two rooms one wifi network two computers some cheap or free software five participants your whole team your product or prototype five colours of mini post it notes blu-tack your eyes & your ears your brain & your heart Saturday, 11 February 2012

3. Testing Room The thing you are testing Moderator User/Customer (one of your team) Copyright UXdna Limited 2011. www.uxdna.co.uk Saturday, 11 February 2012

4. Learning Room Journey Copyright UXdna Limited 2011. www.uxdna.co.uk Saturday, 11 February 2012

5. Use different colours for each customer User 1 User 2 User 3 User 4 User 5 Copyright UXdna Limited 2011. www.uxdna.co.uk Saturday, 11 February 2012

6. Write in CAPS for legibility N “BUY ” BUTTO ANIMATION W RONGLY AUTOCOMPLETE DISTRACTED D LABELLE WORKS WELL USER key: FEATURE IDEA/ ISSUE LIKE REQUEST SOLUTION Copyright UXdna Limited 2011. www.uxdna.co.uk Saturday, 11 February 2012

7. Room 2 Journey Saturday, 11 February 2012

8. Room 2 Journey Saturday, 11 February 2012

9. Learning Room (After second session) Journey Copyright UXdna Limited 2011. www.uxdna.co.uk Saturday, 11 February 2012

10. Fig 6 Learning Room (After ﬁnal session) Journey Copyright UXdna Limited 2011. www.uxdna.co.uk Saturday, 11 February 2012

11. Room 2 Journey 2 1 Saturday, 11 February 2012

Active testing sketches leancamp bcn

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