Session 3, creating brand value 2011
•Télécharger en tant que PPT, PDF•
1 j'aime•741 vues
Recommandé
Recommandé
Contenu connexe
Similaire à Session 3, creating brand value 2011
Similaire à Session 3, creating brand value 2011 (20)
Plus de John Verhoeven
Plus de John Verhoeven (20)
Dernier
Dernier (20)
Session 3, creating brand value 2011
- 1. B ® AND EX20 11 ™
- 2. session 3 creating brand value
- 18. Brand design vs. Brand building Product Brand Identity Brand Design Brand Building Brand Relations Core Target Creation Building Result
- 19. Brand design
- 20. design
- 21. design
- 23. what is brand design?
- 24. “ … brand design is the creation and the visualization of brands.. ” source: Brand design, voor beleid in merkidentiteit Ruud Boer
- 27. the inner side: A. creation of brands (vormen van merken) the outer side: B. visualisation of brands (vormgeven van merken)
- 32. Sight Which visual aspects make our brand unique?
- 33. Touch Which physical aspects make our brand unique?
- 34. Hear Which audible aspects make our brand unique?
- 35. Taste Which taste makes our brand unique?
- 36. Smell Which smell makes our brand unique?
- 37. Language Which language does the brand talk?
- 38. People Which persons or characters are related to the brand?
- 39. the inner side: A. creation of brands mental brand identity (mentale merk identiteit) the outer side: B. visualisation of brands visual brand identity (visuele merkidentiteit)
- 43. a case: starbucks
- 47. thank you!