Jon Ingham Smib Presentation
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Presentation on using social media for competitive advantage given by Jon Ingham at social media in business conference, London, 23 October, 2009
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Jon Ingham Smib Presentation
- 1. Using Social Media for Competitive Advantage Jon Ingham Social Advantage
- 2. • Intangible Value Strategy Map • Value Triangle • Social and Relational Capital • Capability to Organisational Processes
- 3. th s es ro w es G oc & Pr n g s s er ce r ni i ne t om an Le a B us us Fin C
- 4. th s es ro w es G oc & Pr n g s s er ce r ni i ne t om an Le a B us us Fin C es ss ce ct ro P pa n t tion Im e is a ility ss tm an ab ne ve s si In O rg C ap Bu
- 7. Adding Value
- 9. Enterprise 2.0? es ss ce P ro tion sa ni r ga O
- 11. Social Business? es ss ce ct P ro pa on Im ti ss sa ne ni si r ga u O B
- 13. Competitive Society? es ss ce ro ct P pa on Im ti ity ss sa il ni b ne r ga a pa usi O C B
- 15. Fin Phy anc sica ial l cap capi ital tal Cust ome r cap Know ledge ital capita l Human capital Org anisatio i al capital Soc ital c ap nal atio nal Ca nis O rga pability
- 16. ct pa Im i lity ss b ne a pa u si C B
- 17. es ss ce P ro tion a ility is n ab r ga ap O C
- 18. Marketing PR HR Facilities Design Organisation Communication Development Leadership Social media Management
- 19. Jon Ingham Executive Consultant Strategic Dynamics Consultancy Services Social Advantage http://blog.social-advantage.com @joningham jon.ingham@social-advantage.com +44 (0) 7904 185 134