My slides on ibeacon and personalisation for the #ZealousX event at Rich Mix.

1. This time it’s personal - iBeacon @ Kew Gardens
Jon Little (Product manager)

2. iBeacon overview and the Kew app experience
The future = personalisation
Discover Kew

3. iBeacons are
simple….in principle
iBeacon uses Bluetooth low
energy proximity sensing to
transmit a unique identifier.
This is picked up by your
compatible app or operating
system
iBeacon overview

4. iBeacon overview

5. iBeacon overview

6. iBeacon overview

7. The Kew App experience

8. The Kew App experience

9. The experience is everything
Some want the app to plan, others
explore, others deep engagement.
Therefore context is key and we must
understand context
People scan app content and don’t read
They worry still about Bluetooth being on
and location services on - don’t abuse this
There is demand for audio and video on a
small screen and at a suitable length
Capture the users attention (wonder moments)
What our users are telling us

10. The benefits of getting
personal
Personalising your experience to users
based on their journey patterns and
historical likes/dislikes helps to make it
worthwhile for users to invest in your app
Engaging content and a great user
experience works to inform users of
elements they might be interested in (and
are currently missing)
Loyal visitors probably use other brand
channels (web, ticket booking, social
media) so the ability to collect customer
data from all these channels will in the
future help to create a personalised
profile for everyone
Channelling interests for your users
means they will be more likely to
frequently use your app and feel the
benefit