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SWCDO 101: The Business Model Canvas
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Jonathan Arvin Adolfo
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SWCDO 101: The Business Model Canvas
1.
Nov 8th 2011 Created
by: Emad Saif www.emadsaif.com Canvas Based on THE
2.
Agenda 6:30 7:30 Business Model
Canvas & Examples 8:00 8:30 Group Workshop Presentations & Discussion 7:00 9:00 2 7:20 8:10 8:20
3.
Lease $25/month + 4¢/copy (min of
$49/month) 3 First Plain Paper Photocopier - 1950
4.
business model “A business model
describes the rationale of how an organization creates, delivers, and captures value” 4
5.
CustomersOrganization Product/Service Revenue ($) Create Deliver Capture BUSINESS MODEL 5
6.
business model canvas 6
7.
tool to create
& analyze business models... 7
8.
YOU CAN • Create
new business models easily • Analyze & update your existing business model 8
9.
building blocks 9
10.
Customer Segments which customers
and users are you serving? which jobs do they really want to get done? 10
11.
Value Proposition what are
you offering them? what is that getting done for them? do they care? 11
12.
Channels how does each
customer segment want to be reached? through which interaction points? 12
13.
Customer Relationships what relationships
are you establishing with each segment? personal? automated? acquisitive? retentive? 13
14.
Revenue Streams what are
customers really willing to pay for? how? are you generating transactional or recurring revenues? 14
15.
Key Resources which resources
underpin your business model? which assets are essential? 15
16.
Key Activities which activities
do you need to perform well in your business model? what is crucial? 16
17.
Key Partners which partners
and suppliers leverage your model? who do you need to rely on? 17
18.
Cost Structure what is
the resulting cost structure? which key elements drive your costs? 18
19.
Business Model Canvas 19
20.
VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST
STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Your Business Model Canvas 20
21.
EXAMPLES EXAMPLES 21
22.
Example 2 Affordable VOIP
calls Example 1 Refreshing lemonade to joggers at public parks 22
23.
VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST
STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Kelly’s Lemonade Stand: Refreshing Lemonade 23
24.
VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST
STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Skype 24
25.
Example 3 Example
4 Photo sharing online Smooth shave for men & women 25
26.
VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST
STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Flickr: Photo Sharing 26
27.
VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST
STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Gillette: Razors & Blades 27
28.
Break... 28
29.
WORKSHOP 29
30.
WORKSHOP 1. Assemble in
teams 2. Create canvas 3. Write key words on sticky notes 4. Place sticky notes on the canvas 5. Present your canvas 30
31.
Create a CANVAS of
your enterprise project 31
32.
Break... 32
33.
Presentations minute 1 33
34.
Discussion 34
35.
so what’s beyond
the CANVAS? 35
36.
you need to
validate your model assumptions with the customers until you get it right! 36
37.
BUSINESS PLAN 37
38.
www.BusinessModelGeneration.com 38
39.
THANK YOU! Emad Saif www.emadsaif.com 39
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