How to Build a Personal Brand on LinkedIn! This presentation describes the 5 Steps is use when Building a Personal Brand for a Client using LinkedIn. B= Build R= Reconnect A= Add-Value N= Network D= Do Coffee

1. Personal Branding is Perception

2. Personal Branding
for
Sales
Marketing
Job Search &
Career Advancement

3. Jonathan Duarte
CEO & Founder of GOJobs.com
- One of first online job boards, 1996
- Internet Recruiting Pioneer
Founder of ProfileLaunchPad.com
- Internet & Social Media Marketing, SEO Consulting
- Online Branding & Reputation Management
- Search Engine Optimization

4. What does your
Personal Brand
look like?
look like?
look like?

5. business partner, or recruiter
finds your profile...
What do you want them to
learn about you?
What do you want them to
learn about you?
What do you want them to

6. People buy from and hire
people they
Know, Like, and Trust
Know, Like, and Trust

7. 96% of recruiters review a
candidates social media profiles
before offering a job.
- Jobvite 2013 Social Recruiting Survey
- Jobvite 2013 Social Recruiting Survey

8. 42% of recruiters say they have reconsidered a
candidate, positive or negatively,
due to what they found online.
- Jobvite 2013 Social Recruiting Survey
- Jobvite 2013 Social Recruiting Survey
- Jobvite 2013 Social Recruiting Survey

9. Would you trust someone that looks
like they’re Hiding?

10. What does Being a subject Matter
Expert Look Like?
• Does your Headline make you stand out?
• Do your job titles create a sense of continued growth and accomplishment?
• Does your Profile Summary define your accomplishments?
• Are you connected to your peers?
• Are you a member of the groups that someone in your position should?
• Are you following the right companies?

11. Build
Reconnect
Add-value
Network
Do Coffee
Personal BRANDing

12. Build
Reconnect
Add-value
Network
Do Coffee
Personal BRANDing

13. Is your Headline
building Trust?
•Headlines are visible in Search Results, in Groups,
Updates, and even Emails.

14. Does your summary tell your
professional story?
•Are you building Trust?
•Are you building Credibility?
•Are you building Rapport?
•Why would someone want to work with you?

15. Create a Professional Gallery

16. Build
Reconnect
Add-value
Network
Do Coffee
Personal BRANDing

17. Reconnect
The power of your network is based on:
* The Size of your Network
* How Connected your Network is
* How well you know your network
* How active your network is.

18. Reconnect
Once you have your Profile Built,
the next step is to get connected to the people you already Know.
Import your email or contacts. Fastest and
Easiest to get started.
Pull out those old business cards and
search for these people in LinkedIn.
Send Invites to your offline contacts

19. offline contacts
1.Create a list of social, professional, recreational, and spiritual groups
you have ever been a member of, including;
• Former employers, and colleagues
• College Alumni, fraternities & sororities
• Sports teams,
• Kids Activities, etc.
2. Write down as many names of the people you can remember from
those groups.
3. Take your list of connections, and start looking for them on LinkedIn.
4. When you find them, send them an invitation to connect.

20. Build
Reconnect
Add-value
Network
Do Coffee
Personal BRANDing

21. - Zig Ziglar
“You can have everything in life you want,
if you will just help other people get what they want..”

22. “To be considered a Valuable Resource,
you have to Add-Value.”

23. AddingValue
Updates and sharing

24. Build
Reconnect
Add-value
Network
Do Coffee
Personal BRANDing

25. Find your Peers & Join Groups
More Connections = More Search Results =
More ProfileViews
ABC = Always Be Connecting
Sharing is the Social Currency

26. 340% Increase in ProfileViews
from Engaging in Existing Group Conversations
LinkedIn user James:
Over the holidays, James made a commitment to
engage with people in LinkedIn Groups. Look what it
did to his visibility.
From 100 to 340+ Profile Views in
one week!
* The noticeable drop in Searches in December was
due to the holidays... Recruiting basically stops for 3-4
weeks.

27. 500% Increase inViews from
LinkedIn Updates & Posts in Groups
LinkedIn user Jonathan Duarte:
Over the holidays, I started posting LinkedIn Updates
on my profile and in Groups. I did not actively engage
in existing conversations (comment, share, and like),
as much as James did in the previous slide.
From 35 to 190 Profile Views
* The noticeable drop in Searches in December was
due to the holidays... Recruiting basically stops for 3-4
weeks.

28. Networking on LinkedIn
•Join a Maximum of 50 groups
•Types of groups:
•Industry Specific
•Alumni
•Corporate / Brand / Product
•Professional
•Local

29. Group Tips
•Join Peer groups
•Join the groups of the people that you want to see your
profile.
•Join groups of potential prospects.

30. Build
Reconnect
Add-value
Network
Do Coffee
Personal BRANDing

31. Do Coffee!
Turn Virtual Connections into Relationships.
Meet with your Network both on and offline.

32. Building your Online Brand?
Visit ProfileLaunchPad.com
or connect with me!
or connect with me!
or connect with me!
or connect with me!
or connect with me!
or connect with me!LinkedIn.com/in/BestLinkedInProfile
Twitter: @jonathanduarte