A new study by Ovum, commissioned by Nativ, finds substantial growth in the core logistics and supply chain market. Media Logistic Platform (MLP) is the newly coined term by Ovum to define the logistics and supply chain technology businesses that start the process of ingest, logistics, workflow and transfer of media to Online Video Platforms (OVP).
It is a vital and highly strategic technology and B2B service segment of the premium media market. Currently valued at £100m across the core markets of Europe, North America, APAC, South America and Middle East and Africa, the market is set to quadruple in value over the next four years to be worth £400m by 2018.
1. WHITE PAPER
A market whose time has come: the Media Logistics Platform WWW.OVUM.COM
A market whose time has
come: the Media Logistics
Platform
Why the complexities of multi-screen, mass personalized
video services demand cloud platforms to manage newly
complex content workflows and supply chains