2. THE VOICE OF ELECTRONIC MUSIC CULTURE
The founder of BPM Magazine (1995-2009) is back. Coming to you straight from the front lines with the
latest on electronic music and the exponentially growing electronic and indie music culture. Whether it’s
House, Techno, Chillout, Dubstep, Trap, Indie Dance Rock, Hip Hop, Disco or something in
between, Magnetic Magazine is the essential guide to navigate it all.
Magnetic brings you stories from the hottest spots on Earth, from the best nightlife to the latest in tech
and DJ/production gear, exclusive downloads, music reviews, style, art and all the other topics that are
getting “liked” and shared. This is not just a digital magazine, it’s a forum—a place to mingle.
The future is being written in real-time and Magnetic Magazine was created to document it.
3. KEY EDITORIAL DATES
Event / Topic Date Coverage
CES / NAMM Trade Show January News, DJ gear Announcements, etc.
Miami Music Week / DJ March Madness Survey February -March
Event announcements, Miami Music
Week coverage, news, etc.
Festival Season & DJ Tours April - October
Event announcements, coverage,
contests, etc.
E3 Convention / EDC Week June
Trade show coverage, gaming news,
etc.
Amsterdam Dance Event / DJ Mag Top 100 Remix October News, events, show coverage
Fall DJ Tours
September -
November
Fall tour coverage and updates
Holiday Shopping / Best Of Lists
November -
December
Gift guides, Best Of 2016 voting,
Editors picks, etc.
Art Basel / Pre NAMM & CES December Event Coverage
4. “MAGNETIC IS A GREAT RESOURCE FOR ANYONE INTO DANCE MUSIC. THE WRITING IS INTELLIGENT, THE CONTENT IS
WELL CURATED AND FREE DOWNLOADS ARE ALWAYS NICE.”
- JEFFREY PARADISE, POOLSIDE
Magnetic was intentionally designed to
replicate the format of a traditional print
magazine. We believe that great content
should be displayed with great design.
Magnetic’s layout is not only pleasing to the
eye, it is simply easier to read on your
computer screen and mobile devices.
Magnetic understands that it’s not just about
reading articles. It is also about seeing and
hearing the content as well.
Many posts and feature stories are
accompanied with audio or video links
(sometimes both) to give the reader a true
multimedia experience all in one place.
THE SITE
5. "Remember BPM MAGAZINE! Well the same great minds behind the groundbreaking music magazine
bring you Magneticmag.com, an online media brand approach to the whole electronic music culture. It’s
great to see fresh content come out online about our scene and not just a press release reposting. These
guys know what they are talking about! The history is there!"
- Junior Sanchez, DJ/Producer
Magnetic targets fans of the Electronic Music lifestyle. From Hipsters to
Neophytes, we focus on reaching the tastemakers of this exponentially growing
music and culture.
THE AUDIENCE
76%24%
39%18-24 yrs 37%25-34 yrs 16%35-44 yrs
6. FACEBOOK.COM/MAGNETICMAG
TWITTER.COM/MAGNETIC_MAG
SOCIAL MEDIA
Social media is a major part of the Magnetic brand strategy. This is
where we cultivate our audience and communicate on a more
personal level. From contests to DJ mixes, we are always posting
contextually relevant and engaging content in our social media portals.
Our social media can be integrated into any promotional campaign run
on Magnetic.
Magnetic also offers Social Media Platform Management for brands
and independent artists.
47K LIKES 21K FOLLOWERS
7. SOCIAL MEDIA DEMOGRAPHICS
Magnetic strives for credible and organic engagement. We have
concentrated on building our fan base slowly but surely to create a
highly engaged audience.
29% 71% 35% 65%
FACEBOOK.COM/MAGNETICMAG
TWITTER.COM/MAGNETIC_MAG
#DJGEAR #FESTIVALS #EDC #COACHELLA #INDIE #ACTIONSPORTS #EDM #VIRTUALREALITY #BLOGGERS
#SNEAKERS #DENIM #NUEDISCO #HIPHOP #TECHNO #HOUSEMUSIC #GOPRO #DRUM&BASS #ULTRA
#MIAMIMUSICWEEK #UPALLNIGHT #CLUBS #CHILLHOUSE #TRAP #BASS #DUBSTEP #GAMING #PARTYING
8. PACKAGE FACEBOOK TWITTER CONTEST CUSTOM
CONTENTPlatinum ✓ ✓ ✓ ✓
Gold ✓ ✓ ✓
Silver ✓ ✓
Bronze ✓ ✓
Custom Package
SOCIAL MEDIA PROMOTIONS
Magnetic Magazine can push your message through our social media
channels. We can work with your campaign collateral or help create
something custom to help get our audience engaged with your message.
Please contact your advertising representative for current rates and
customer solutions.
9. “MAGNETIC HAS BEEN A WELCOME BREATH OF FRESH AIR. WITH THE SATURATION OF AMATEURISH BLOGS, IT’S
BECOME MY SOURCE FOR WELL CRAFTED, HYPER-CURRENT CONTENT, DELIVERED CLEANLY AND PROFESSIONALLY
— JUST AS BPM BACK IN THE DAY. THUMBS UP.”
- TYSON ZIEBARTH, LED PRESENTS
Magnetic offers mobile, video, social and
display solutions for advertisers. We also
create 360 programs that include custom
content creation, social contests, advertorial,
and newsletter inclusions
If you are an indie or endemic brand such as a
DJ gear company, small clothing line, event
promoter, record label, etc., we can offer you
a variety of Indie Packages that will fit any
budget. Please ask your Magnetic
representative for more information.
DISPLAY ADVERTISING
& 360 PACKAGING
10. 360 PACKAGE OPTIONS
PACKAGE A+ A B C D
300 x 250 Banner (50,000 Impressions) ✓
728 x 90 Banner (50,000 Impressions) ✓ ✓ ✓
Advertorial Blog Post ✓ ✓ ✓ ✓
Facebook & Twitter Posts ✓ ✓ ✓ ✓ ✓
Email Newsletter Insertion ✓ ✓
Custom Contest ✓
11. PROMOTER PACKAGES
PACKAGE A+ A B C
728 x 90 Banner
(50,000 Impressions)
✓
Advertorial Blog Post ✓ ✓ ✓ ✓
Facebook Wall Post ✓ ✓ ✓ ✓
2 Tweets ✓ ✓ ✓
Custom Contest ✓ ✓
We have created these packages
specifically for the needs of promoters
and venues that need to drive ticket
sales. Our packages are targeted, cost
effective and reach your customer
across several different channels
(Magnetic, FB and Twitter). Your ticket
links are included in the posts along
with any other assets you want to
include. We will work with you to create
a custom campaign that meets your
needs.
12. (100,000 IMPRESSION MINIMUM)
AD UNITS & ADVERTORIAL POSTS
Note: Ad unit images above are not to scale. Animated Gif’s
recommended for best click through performance. Size of file
must be under 200K and must be sent via Dropbox or
WeTransfer to prevent corruption.
970 x 250
728 x 90
300 x 600
300 x 250
320 x 50
970 x 250
300 x 600
300 x 250
728 x 90
320 x 50 (MOBILE ONLY)
AD UNITS
This is an advertising unit that lives inside the blog
roll. The advertorial post must be approved by
Magnetic and is limited to announcement or
product information, social media embeds
(Soundcloud, YouTube, Mixcloud) and other
outbound links.
SPOTLIGHT ADVERTORIAL POST
14. Does your company have a blog that’s
falling flat? Do you need content
created, but no one in-house to create
it? Magnetic can help with all of your
content needs.
Whether it’s video, audio or the written
word, Magnetic can create something
unique and top shelf for your brand.
Please contact your account executive
for more details.
CUSTOM & CURATED CONTENT
15. CUSTOM CONTENT CREATION: VIDEO
Does your company need custom video content solutions? Magnetic has a team of professional
shooters that can take on any size project from full commercial work to music videos to a small budget
web series.
THE MIXDOWN: LOS ANGELES
For Complex Media Group /
Presented by Magnetic
Magazine (6 Episodes)
http://bit.ly/TheMixDownAll
POINTS IN BETWEEN: BLONDISH
For Complex Media Group /
Presented by Magnetic
Magazine (6 Episodes)
http://bit.ly/PIBFinal
CAMOFLAUG3: FAKE DJ
Music Video & Song For OM
Records
http://bit.ly/FakeDJVideo
OFF THE GRID: GARETH EMERY
For Complex Media Group /
Presented by Magnetic
Magazine (6 Episodes)
http://bit.ly/OffTheGridEp1
THE LINE UP: LOS ANGELES
For Complex Media Group /
Presented by Magnetic
Magazine (8 Episodes)
http://bit.ly/TheLineUpAll
Creative Services Reel
https://vimeo.com/
175774629/2866e123b6
MAGNETIC: PRODUCTION REEL
16. "MAGNETIC MAGAZINE IS ONE OF THE BEST ONLINE DESTINATIONS FOR DANCE AND ELECTRONIC MUSIC NEWS. IT'S
GOOD TO SEE THAT THE SPIRIT OF BPM MAGAZINE IS STILL ALIVE AND WELL, AND THAT BOTH FANS AND THOSE IN THE
INDUSTRY HAVE A GREAT SOURCE FOR NEWS, CONTENT, AND DISCOVERY.”
- MODULAR RECORDINGS
Magnetic uses social media to help amplify
your message where it really matters: “the
conversation.”
We engage our audience with consistent
contests to win tickets to some of the hottest
EDM shows and festivals around.
At its core EDM is about the live experience
and sharing that experience with friends online
via social networks.
Magnetic can create social media contests
and campaigns as part of a comprehensive
360 plan or in a more tactical approach.
Everything is custom tailored for your brand
and target.
CONTESTS & PROMO
CAMPAIGNS
18. PODCASTS
Podcasts are back in a big way and Magnetic is
cranking them out weekly. From interviews to
guest DJ mixes to our industry focused “Name
Dropping.”
We offer custom integration into any of our
podcasts from mentions to complete sponsorship
to content creation.
Platforms:
Mixcloud - DJ Mixes
Soundcloud - Editorial + Talk Shows
19. EMAIL NEWSLETTER CAMPAIGNS
"MAGNETIC IS ONE OF MY ‘GO TO’ ONLINE MAGAZINES FOR WHAT'S FRESH IN EDM AND DJ CULTURE. IT IS ONE OF THE FEW SITES THAT REALLY
GIVES YOU A FULL PERSPECTIVE OF THE CULTURE, FROM THE SUPERSTARS TO THE RISING STARS.”
- BRANDEN POWERS: CREATIVE DIRECTOR + FOUNDER, THE GOLDEN TIKI (LAS VEGAS)
Magnetic’s weekly email newsletter is sent every
Wednesday to over 25k opt-in subscribers (and
growing).
The Magnetic Newsletter contains links to top stories,
exclusive downloads, event coverage and the latest
versions of our top ten charts giving our subscribers
first looks and reminders to come check out the great
content they might have missed.
Our open rate averages around 20% and is the
perfect place to push sponsored posts, contests and
other types of organic brand messaging.
We also send a weekly industry newsletter to over
2000 industry tastemakers. Please email
info@magneticmag.com to be added.
Previous email newsletter examples are available upon
request.
20. Magnetic regularly teams up with
local promoters and top brands for
free tastemaker events. We believe
that it is essential for our brand to
be present and tangible in a world
that is losing that “touch” factor at
a rapid rate. We not only write
about music, we are a part of the
community.
EVENTS & MEDIA SPONSORSHIPS
21. "MAGNETIC MAGAZINE HAS BEEN REALLY SUPPORTIVE FEATURING MOST OF OUR EXPLOITED LABEL RELEASES. IT IS ALWAYS UP-TO-DATE AND I
REALLY ENJOY READING IT."
- SHIR KHAN, EXPLOITED RECORDS
Events are an important piece of any
great marketing program. They create a
tangible experience that stays with your
audience and takes them from
consideration to loyal fans in one night.
Experiential marketing also creates
endless social media and content
opportunities. From photo booths to
filmed product interaction, events help
amplify your brand’s impact and
messaging in a way that paid media just
can’t.
Magnetic can create a custom event a la
carte or as part of a strategic 360 media
buy. We can produce events at major
trade shows (Project, WMC, SXSW) and
in most major metropolitan areas.
EVENTS / EXPERIENTIAL MARKETING
