Brookfield Gift Certificate Solutions Brochure - Overview of our system and services - to learn more, or to request a demo, please get in touch through, sales@brookfielddigital.com

1. The smart solution for selling your certificates online
Gift Voucher Manager

2. Our mission at Brookfield is to support
venues in the hospitality sector to reach
their full online gift certificate revenue
potential
Clients include Hilton Hotels, Marco
Pierre White Restaurants, SK Clinic &
Spa and Caesars Entertainment Group

3. Problem : What are the opportunities?
Brochure Overview
Solution : What can be done to capitalize on the market?
Pricing : What are the fees?
Summary : What are the next steps?

4. Over 70% of all venue
certificates are purchased
by buyers living locally,
showing the importance
of individual gift certificate
websites to promote to
local buyers
74% of all gift certificates
purchased were for
experience certificates (i.
e. taster menu dinner,
pamper spa day, etc.),
compared to 26%
monetary (i.e. $10, $100,
etc.)
57% of consumers plan to
purchase a gift
cards/certificate ( #1 item
on consumers’ shopping
lists), with hospitality gifts
being 1st most-wanted
gifts by women are those
from the hospitality
industry (and the 3rd
most-wanted by men)
The Opportunity
The gift certificate market is growing
exponentially each year in the United
States, with the hospitality sector leading
the way. Venues that are not in a position
to capitalize are missing out on great
financial rewards
Problem Solution Pricing Summary
$124B
(+5%)
2014 2015
2016
(est.)
Stats: Various gift certificate papers and studies
Over 40% of online
orders are placed outside
of normal business hours.
Having an Online Gift
Certificate Solution means
you can sell gift vouchers
24/7
$131B
(+6%)
$140B
(+7%)
Chart: Gift card/certificate sales per year (+yoy% growth)

5. The Solution
The Gift Certificate Manager, alongside our
experienced and specialist team, enables a venue
to create and sell their services as gift certificates
online via their own website, and therefore allows
them to fully capitalize on the demand and the
significant revenue potential that the gift
certificate market represents
Problem Solution Pricing Summary

6. The Gift Certificate Manager is a comprehensive end to end solution for all your property’s online gift certificate
needs. The full solution falls into the following three areas:
Personalized gift certificate
website
Create, promote and sell gift
certificates directly through their
own website
Cloud based, secured, and mobile
ready
User friendly journey, layout, and
design
Content management system
(accessible 24/7)
Create and amend gift certificates
(real time updating)
Quickly pull certificate information,
and edit when needed
Track sales, collect valuable
marketing and financial information,
all via our reporting tool
Specialist fulfilment company;
provides the options for postal
gifting
Clients’ own branded stationery,
packaged and sent directly to the
specified recipient
Warehouse management and stock
control ensures a no involvement,
hassle free complete solution - from
order placement to certificate
receipt
The Gift Certificate Manager
Problem Solution Pricing Summary
Gift Certificate Website Management System Fulfilment
View Demo Site Here

7. Key Benefits
Problem Solution Pricing
Designed to be simple and intuitive to
use for both venue staff and gift
certificate website buyers, ensuring
staff training is minimized and customer
support is limited
Summary
Simple
Unlocks a revenue stream which can see
sales range anywhere from $10,000 to
upwards of $2,000,000 a year*
(*Dependant on type, location and
offering of an individual venue)
Increased Revenue
Staff have complete control over every
aspect of their gift certificate website,
wherever and whenever; from real time
editing, to downloading instant sales
reports, etc.
Complete Control
A comprehensive and hassle free
solution, allowing you to maximize your
gift certificate revenue while at the
same time freeing staff to focus on
other important venue responsibilities,
all with the peace of mind and support
from our specialist team
Save Time and Resource
In addition to a minimal set up fee, we
having no monthly/annual subscription,
and our flexible non fixed contracts
mean that any client that is not entirely
satisfied with the results can terminate
at no charge at any time. All risk is
removed!
Risk-Free
The Gift Certificate Manager doesn’t only
allow you to create and sell gift
certificates online, it can also be used to
capitalize on key seasonal dates/events,
the corporate gift market, improve
customer loyalty, staff incentives, event
ticketing, and more….
Multifunctional

8. Problem Solution Pricing Summary
Pricing
Our pricing model has been created with simplicity and fairness in mind, putting our clients first, and being
budget friendly for all.
To ensure that our clients are on the most applicable and lowest pricing structure for them, venue specific
pricing can only be discussed and outlined during an initial discovery meeting. However, as an overview:
One-off Fees
◽ Set Up: A nominal single fee applies for set up; covering the creation of a custom gift certificate website,
internal system configuration, and full system training for relevant venue staff
Ongoing Fees
◽ Commission per Transaction: Our rule; the more our client sells via our online system, the lower their
commission goes. Our sliding scale commission model (as sales increase, the commission % lowers)
◽ Fulfilment: Should Brookfield be chosen to handle, direct fees apply for the fulfilment of physical
certificates (absorbed)
◽ Payment Gateway %: A standard fee charged by card providers per transaction
We look forward to discussing the best, most affordable plan for your venue

9. What’s Included (in commission %)
Specialist
Knowledge
Best practice guides;
monthly sales &
marketing tips;
industry expertise
Local and
International
Support
Dedicated Account
Manager; SEO
Optimization; Google
Analytics
Management
System
Create and edit gift
certificates; tracking
and reporting;
redemption
Gift Certificate
Website
Hosting;
maintenance;
technical support
Research and
Development
Our commitment to
investing in our
products and services
to be industry leading
Problem Solution Pricing Summary

10. Summary
Designed to be low risk and budget friendly, our reward, and professional pride, comes from
the results seen to each client as we help them maximize their online gift certificate revenue
stream through our solutions and specialist industry guidance. To recap in brief:
▢ Quick Set Up: Go from nothing to generating gift certificate revenue in a matter of days! Set up is
quick and simple, with training included to ensure all staff are comfortable and familiar with the
systems
▢ Return on Investment: Measuring ROI is easy; with only a nominal fee for set up, and no
monthly/annual subscription fees, early sales will quickly cover set up costs and you will then be
turning profit
▢ Low Risk: We have flexible non fixed contracts, meaning that if you are not entirely satisfied with the
results you can terminate services at no charge
▢ High Reward: The Gift Certificate market is growing exponentially each year in the United States
($131B industry), with hospitality gift certificates being both the number 1 gift people will purchase, and
the gift people most want. Our solution will allow you to professionally and effortlessly capitalize on
this demand, and introduce a new revenue stream from your venue
Problem Solution Pricing Summary

11. I hope that this brochure has provided a suitable overview of ourselves at Brookfield, and of our Gift
Certificate Manager solution.
As a next step, we would welcome the opportunity to discuss your venues specific needs, answer any
questions you may have, and demonstrate what we believe the Gift Certificate Manager could do for your
venue!
Please do get in touch, and I can be contacted via:
I look forward to talking to you soon!
Jonathan McElroy
CEO ​Brookfield Digital Solutions Americas
(415) 676-0141
jmcelroy@brookfielddigital.com
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