Buente - Curso TV Digital Terrestre Buenos Aires - Marzo 2011

1. Las tendencias de la industria y el plan
Argentina Conectada
Diego Fernández Buente
Junio 2, 2011
Diego.fernandez_buente@alcatel-lucent.com

2. Tendencias
El tráfico de Internet tiene un crecimiento sin
precedentes
1. Cambio en el comportamiento de los usuarios
2. Más usuarios y dispositivos usan más internet
3. Más contenido, especialemente Video
4. Más aplicaciones

3. El Cambio de Comportamiento:
Diferencias entre Web 1.0 y 2.0
1.0 2.0
One-way communication Two-way experiences
Text-laden web environment Video-rich web environment
Broadband for fixed networks Broadband across any network
Providers aspire to develop Ecosystem of developers
the next “killer app” leveraged to create apps

4. Más dispositivos

5. Más poderosos
Vs.
1x RAM 2000x RAM 8Mx RAM
A B C
2x CPU 10x CPU 650x CPU

6. Más rápidamente adoptados

7. Más rápidamente adoptados
Radio
Ipod Internet TV
50
Millons Users
Low
4 Months 3 years 4 years 13 years 38 years

8. Con mayor contenido de Video
More video was uploaded to Youtube in the last 2
months than if the major networks had been airing
new content 24/7 since 1948
20M subscribers and growing at 6M
subscribers in 2H10 with 68% annual
growth in subscribers

9. Aplicaciones: El futuro está virtualmente
acá… y allá
Apps downloaded:
5 Billion apps downloaded (300M in 2009)
Location-based services:
5 Million Foursquare users (200k in 2009)
Mobile social/media:
347 % Growth in Twitter mobile usage
200 Million mobile Facebook Users
100 M YouTube videos on mobile devices daily
La confluencia de tendencias emergentes en un ecosistema
complejo precisa un modelo capaz de mantenerse a la altura
de los nuevos requerimientos

10. Innovación:
Un nuevo Modelo - Desarrolladores
- Nuevos Servicios
Innovación
Innovació Aplicaciones - Contenidos
& Contenidos
Best Effort:
- Baja QoS
- Baja Seguridad
- Baja privacidad
Habilitación
de
Aplicaciones
Legacy:
Inversiones
y - Transporte
Conectividad La Red - Venta de
Acceso
Confiabilidad:
- Seguridad
- Billing
- Privacidad

11. El modelo: Habilitación de Aplicaciones

12. La Red: Convergencia + Escalabilidad +
Inteligencia
A Converged Service-Aware
Network Management Network Management
100M + 1G to 10G IP/MPLS
LTE, Small Cells 1G PON aggregation/backhaul Converged Service Control
1G/10G POT
Policy Mgr, IMS & Mobility Mgr
1G packet microwave
Converged RAN
Ethernet, Optic and
MPLS Agregation
Converged IP + zero touch Photonic
Converged Metro and Converged Edge: Converged Backbone
Wireline Access Aggregation MSE+BNG+EPC
Distributed/Centralized
Cache
100G 100G
1G to 10G 100G
Ethernet and Ethernet and
PON Service Edge
DWDM DWDM
Wireless Access Wireline Access Metro Edge Core
2009 21M <1G 1G/2.5G/10G 10G 10G/40G
2011+ 42M/100M+ 1G/2.5G/10G 10G/40G/100G 40G/100G 40/100G

13. En resumen… Salud
Educación Aplicaciones
Desarrolladores
E-governement y Contenidos
Difusión cultural
Etc.
Universidades
Exposure
Converged RAN Framework
Converged
Control Context Service Control
Habilitadores de
Aplicaciones
Content
Converged Metro Converged
Comms Converged
& Aggregation Edge Backbone
Converged RAN
Converged
Converged Wireline Service Control
Cooperativas
Access
Converged
Distribuidoras de Energía Converged Metro
& Aggregation Edge
Converged
Backbone
Otros
ARSAT
Converged Wireline
Access
Network and Service Management
La Red

14. Gracias!
Diego.fernandez_buente@alcatel-lucent.com

15. Slides de Backup

16. Open API Platform
Tools for API Tools for Tools for Tools allowing Tools for
provider to developer: API Business developers publishing
create, directory, device Management the ability to Application
Developer Program
composite, abstraction, : Billing, test in and/or make
manage policies, Service Settlement, simulated, the
access, & composition, Market and emulated and Application
distribution usage & Application protected Store
monetization Analytics environments.
dashboard.
API Provider App Dev Business Prototyping Publishing
Suite Suite Suite Suite Suite
API Exposure Suite
API Exposure Suite
API Normalization (network protocols to web protocols). Make it easier for developers.
Policy management (Quotas, TPS, rate limits, etc)
Caching/cache control layer
Security, Authorization, Authentication

17. Algunas Predicciones
Smart phone density
2010: 400 per km2
2015: 12,800 per km2
Mobile data traffic
x30 times
over 5 years
Internet over mobile
70%+ of mobile data
by 2014
Source: Bell Labs modeling

18. Un modelo que pueda atender la velocidad y
la escala en la innovación de servicios
Few high volume services
(typically service provider
# of users
branded)
Medium number of
medium volume services
(e.g., co-branded)
Huge number of 3rd
party services serving
few customers
# of apps