3. 10 questions about e-mail marketing
1/ Build your list of contacts
2/ Write your Newsletter…
3/ … and send it
4/ Analyze your statistics
3
4. 10 questions about e-mail marketing
How can I
extend my list
of contacts?
5. 10 questions about e-mail marketing
•
•
•
•
Subscription form
Integration with your contact form
Integration with your registration form
Add a checkbox to your checkout process
• Facebook page
• Squeeze page
5
6. 10 questions about e-mail marketing
I just bought a list
of 2 millions
contacts…
Can I import
them in
AcyMailing?
18. 10 questions about e-mail marketing
• Don’t send it in a rush
• Test it
• Test it
• Test it
18
19. 10 questions about e-mail marketing
My host does not
allow me to send
more than 400
emails per hour, but
I have a database of
2000 contacts...
What should I do?
20. 10 questions about e-mail marketing
• Spread your send process
• Upgrade your host plan
• Use an external delivery service
20
21. 10 questions about e-mail marketing
1/ Build your list of contacts
2/ Write your Newsletter…
3/ … and send it
4/ Analyze your statistics
21
22. 10 questions about e-mail marketing
I have a 35% open
rate…
How come 65% of
my users don’t
receive my news?
23. 10 questions about e-mail marketing
• Statistics are not 100% accurate
• 30% < Great
• 15% < Good < 30%
• Poor < 15%
23
24. 10 questions about e-mail marketing
I have a 10%
open rate...
How can I
improve it?
25. 10 questions about e-mail marketing
• People receive my News but don’t
open it…
• Subject
• Sender information
• Few first words
• People don’t receive my News…
25
26. 10 questions about e-mail marketing
How can I
improve my
deliverability?
27. 10 questions about e-mail marketing
• SPF
• Sender-ID
• DKIM
• Blacklists
• Use an external delivery service
• Test on mail-tester.com
27