3. Founded in 1946 MasaruIbukaand AkioMorita First product: Ricecooker Company takeovers in ‘88, ‘89, 2000, 2004 7 may 2OO5:Howard Stringerbecomes CEO History
4. Sony=mediaconglomerate Ownedbyvarious film, television and musiccompanies Active in various sectors: Film: Sony PicturesEntertaintment Music: Walkman, Sony BMG Music Ent., Carradios,… Gaming; PS1 PS3, PSP, PS MOVE Computers: Sony Viao, L-series,… Cellphones: Sony Ericsson Even retail: sonyretail stores in states of USA Information