E-mailen Als Amazon, e-mailmarketing voor webwinkels

•

2 j'aime•839 vues

De toekomst van e-mailmarketing en Marketing Automation is er al, alleen hij is ongelijk verdeeld. Creatiever, met de juiste tools, beter gebruik van de klantkennis die je al hebt en tips en tricks voor je eigen emailmarketing programma.

Marketing

#WWV15 @emailmonday
Jordie van Rijn
E-mailmarketing Adviseur
www.emailvendorselection.com
www.emailmonday.com
Klanten oa:

#WWV15 @emailmonday
2 Bekijk hier het boek

#WWV15 @emailmonday
www.emailvendorselection.com
Software en leveranciers selecteren

#WWV15 @emailmonday
Conversion Value Cube
Intensify
Optimize
Smarter
List growth
Contact frequency
Add email types
Add (multi) channel
Review / Audit
Best Practices
Split Testing
Variation
Customer Insights
Better creative
Targetting & segmentation
Event driven email

#WWV15 @emailmonday
Bijvoorbeeld
Basic segmentation
Offers & design testing
Send reminder
Abandonned cart

#WWV15 @emailmonday
EMAIL MARKETING =
DATA in ACTIE

#WWV15 @emailmonday
DATA zonder ACTIE =
WAARDELOOS

#WWV15 @emailmonday
Indentify your Data Diamonds
• Purchase intent and ability
• Promote use
• Product Preference (strong)
• Perfect timing
• Persuasion & purchase reasons

#WWV15 @emailmonday
2
Lower value
3
Harder to do
LevelofEffort
Realistic Added value
HighLow
HighLow
Waste of Time
Start here
Low effort, high value
Data diamonds

#WWV15 @emailmonday
Use: Delete
• +42% clicks

#WWV15 @emailmonday
Wishlist: Verwen jezelf

#WWV15 @emailmonday
Use: Prioritize
No highlight
+ 9% clicks on other articles
+13% unique clicks
With highlight
+ 36% clicks on 1st article

#WWV15 @emailmonday
• Shopping cart items
eBags Newsletter
• “Progressive selling”
• Flash sale
• Dynamic content

#WWV15 @emailmonday
JOOP van den Ende
effect

#WWV15 @emailmonday
Serie
Teaser Actie Reminder Last chance

#WWV15 @emailmonday
Win actie opvolgen met aanbieding
Afbeelding Zürich Tourismus

#WWV15 @emailmonday
Bron: http://www.kwasistudios.com/resources/email-marketing-amazon-case-study/

#WWV15 @emailmonday
Jordie van Rijn
• eCRM en e-mailmarketing Consultant
• Auteur e-mailmarketing in 60 minuten
• Oprichter emailvendorselection.com
www.emailvendorselection.com
Schrijf je in voor de nieuwsbrief:
http://www.emailmonday.com/newsletter

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E-mailen Als Amazon, e-mailmarketing voor webwinkels

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E-mailen Als Amazon, e-mailmarketing voor webwinkels

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