Classic Film Endings and Innovation by Jørn Bang Andersen, presented at Gulltagen Conference

1. DClassic Film Endings and Innovation
Gulltaggen 2010: Workshop
By
Jørn Bang Andersen, Senior Innovation Advisor
email: j.andersen@nordicinnovation.org

2. The agenda
• Innovation - Why We Need a New
Approach
• 3 Tales of Innovation
• Russian, French & American Film Endings
• Enabling Strategic Innovation
• Nordic Innovation’s Measured and Managed
Innovation Programme
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

3. Innovation and Three
Basic Endings in Story
Telling
Russian
French
American
+
Towards a Nordic?
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

4. The Russian
Story Ending on
Innovation
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

5. Characteristica:
Linear A-B-C
Invention
Science the only source economic of progress
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

6. 4%
96% of all innovation fails
Gary Hamel: Innovation to the Core
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

7. This model is
broken !
But it created some chaotic
uncertainty.
So what did we do about it ?
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

8. Figure it out
yourself !
The French Ending
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

9. Let s be
creative !
Science became replaced by:
Play
Creativity
Money is not a problem
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

10. What Do You See
On This Picture?
A Sign For Road
Work ?
Or a Man Fighting
With His Umbrella!
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

12. Creativity is thinking up new things.
Innovation is
Doing. New. Things.
Theodore Levitt
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

13. French Story Ending
No Longer Attractive
Because...
Innovation Matters
Management Matters
Measurement Matters
Metrics Matters
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

14. What are the
opportunities?
!!
!
The American ending !!
14! © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

15. New!
Mind Set!
New!
Tools!
Changed!
Focus!
15! © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

16. It s The Business Model Stupid!!
16! © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

17. Three Attributes For Selling Any Given Product or
Service!
Functionality!
Economy! Experience!
17! © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

18. What is a company?
Marketing
innovation
Peter Drucker on management
!
18! © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

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20. Experience: Rebel Lifestyle!
What we sell is the ability for a 43-year-
old accountant to dress in black leather,
ride through small towns and have people
be afraid
of him.
Harley exec, quoted in Results-Based Leadership
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21. The Nordic Innovation Centre Story...
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

23. People want to be part of
something larger than
themselves. They want to be
part of something they re really
proud of, that they ll fight for,
sacrifice for , trust.
—Howard Schultz, Starbucks (IBD/09.05)
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

26. Do you have an
innovation
profile?
Do you have an
innovation
strategy?
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© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010

27. Thank You for Listening
visit at
www.nordicinnovation.org
or
www.jornbangandersen.com