Preliminary clarifications to the Costa Rica Field Trip, January 13th - 19th (Coopronaranjo R.L.)

2. Naranjo

3. Historical Review
Coopronaranjo R.L. was founded on March 10th, 1968, with a group of 98 small coffee growers that
then had a production of about 10,000 bushels of coffee. (1,014,126 pounds)

4. Hierarchical structure of
the Coopronaranjo R.L.

5. Anual Coffee Production
(Fanegas - bushels)
180,000.00
161,105.13
164,789.57
160,000.00
140,000.00
120,000.00
100,000.00
124,730.67
120,807.64
102,403.60
98,764.20 97,750.79
107,688.84
87,063.75
81,301.30
80,000.00
60,000.00
40,000.00
20,000.00
0.00
96,116.65
94,227.70
84,378.30
75,397.68
66,854.68
103,896.00

6. Coffee received by type
7,006.44
29,661.02
20,709.88
100,458.78
72,734.32
74,224.46
2011
2012
Productores
2013
Dif. Arabiga

8. Coffee sales last 6 years
(Dolars)
$25,000,000.00
$22,447,905.95
$20,816,718.16
$20,000,000.00
$18,040,873.94
$15,000,000.00
$12,347,586.84
$10,777,529.76
$10,529,604.88
$10,000,000.00
$5,000,000.00
$0.00
2008
2009
2010
2011
2012
2013

9. Total net Surplus or loss
Coffee process
¢50,000,000.00
¢19,145,269.72
¢0.00
2008
2009
2010
2011
2012
2013
(¢50,000,000.00)
(¢100,000,000.00)
(¢105,759,739.40)
(¢150,000,000.00)
(¢142,822,043.63)
(¢160,179,797.11)
(¢200,000,000.00)
(¢179,761,434.32)
(¢250,000,000.00)
(¢269,988,698.87)
(¢300,000,000.00)

10. Economic losses last 11 years
Coffee process
$100,000.00
$32,867.98
$0.00
2003
2004
2005
2006
2007
2008
-$35,427.74
-$59,062.69
-$100,000.00 -$53,675.28
-$87,586.42
-$60,283.60
2009
2010
2011
2012
2013
-$200,000.00
-$210,446.20
-$300,000.00
-$280,946.66
-$323,595.55
-$400,000.00
-$365,057.13
-$500,000.00
-$600,000.00
-$545,431.71

11. Consolidated budget surplus
Excedentes Consolidados
$757,960.43
$800,000.00
$626,240.06
$600,000.00
$476,440.66
$400,000.00
$348,760.28
$271,885.94
$239,017.96
$434,364.88
$269,849.39
$200,000.00
$59,403.18
$80,808.35
$111,383.52
$67,813.62
$32,867.98
$0.00
2008
-$200,000.00
2009
2010
2011
2012
2013
-$210,446.20
-$280,946.66
-$323,595.55
-$365,057.13
-$400,000.00
-$545,431.71
-$600,000.00
Activ. Cafetalera
Activ. Comercial
Excedente Consolidado

12. Historical Data
Business areas

13. Agricultural and Construction supplies

14. Department of Agricultural and Construction supplies
$8,000,000.00
$7,428,484.35
$7,000,000.00
$6,380,636.92
$5,927,825.45
$6,000,000.00
$5,000,000.00
$4,858,157.78
$4,000,000.00
$3,000,000.00
$2,000,000.00
$1,000,000.00
$2010
2011
2012
2013

15. ECONOMIC SURPLUS Department of Agricultural and Construction supplies
$120,000.00
$112,880.05
$100,000.00
$88,788.32
$80,000.00
$59,021.74
$60,000.00
$42,127.43
$40,000.00
$20,000.00
$2010
2011
2012
2013

17. Sales of Supermarkets last 4 years
$12,000,000.00
$9,383,623.13
$10,000,000.00
$9,972,467.42
$7,883,155.44
$8,000,000.00
$6,299,478.09
$6,000,000.00
$4,000,000.00
$2,000,000.00
$2010
2011
2012
2013

18. ECONOMIC SURPLUS SUPERMARKETS LAST 4 YEARS
$400,000.00
$340,241.92
$350,000.00
$308,395.61
$300,000.00
$241,864.74
$250,000.00
$200,000.00
$189,715.60
$150,000.00
$100,000.00
$50,000.00
$2010
2011
2012
2013

22. SALES OF MANUFACTURED COFFEE ROASTER
$3,000,000.00
$2,451,618.44
$2,500,000.00
$2,055,857.77
$2,000,000.00
$1,500,000.00
$1,280,742.05
$805,523.51
$1,000,000.00
$109,813.72
$500,000.00
$278,161.09
$215,777.18
$86,822.48
$595,595.27
$400,709.23
$427,716.51
$2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013

23. NET SURPLUS MANUFACTURED COFFEE ROASTER LAST 11 YEARS
$400,000.00
$352,987.39
$350,000.00
$300,000.00
$250,000.00
$225,080.35
$200,000.00
$137,127.05
$111,568.34
$150,000.00
$100,000.00
$3,787.97
$50,000.00
$75,386.56
$26,172.51
$35,563.60
$3,877.97 $8,490.00
$2,325.43
$2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013

25. COFFEE TOUR NET SALES
$300,000.00
$259,838.27
$250,000.00
$248,382.05
$224,502.33
$221,971.45
$200,000.00
$150,000.00
$126,369.85
$100,000.00
$39,703.57
$50,000.00
$-
$2007
2008
2009
2010
2011
2012
2013

26. COFFEE TOUR NET SURPLUS LAST 7 YEARS
$15,000.00
$8,660.54
$10,000.00
$5,709.38
$5,348.91
$5,000.00
$$-5,000.00
2007
$-3,758.18
2008
2009
2010
2011
2012
$-10,000.00
$-15,000.00
$-20,000.00
$-20,115.95
$-25,000.00
$-30,000.00
$-35,000.00
$-40,000.00
$-28,698.10
$-34,561.56
2013

28. Espiritu Santo farm coffee production last 7 years
9,000.00
7,765.00
8,000.00
7,000.00
6,000.00
7,053.00
7,006.44
6,806.00
5,697.00
6,110.66
5,509.44
5,000.00
4,000.00
3,000.00
2,000.00
1,000.00
Cosecha
Cosecha
Cosecha
Cosecha
Cosecha
Cosecha
Cosecha
2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013

30. Comparative production KW
250,000
194,018
200,000
175,970
182,785
185,418
173,757
146,640142,670
150,000
105,345
116,177
100,000
50,000
150,733
141,437
120,747
110,873
100,124
107,918
139,818
111,213
120,021
86,177
49,762
15,910
0
Producción
Producción
19,948
3,116
2,771

31. COFFEE NURSERY
In five years:
1,000,000 Trees
5,000 tree/hect.
200 Hectars

32. Recreaction Center

34. Traceability Wet Mill

35. Traceability dry mill

36. Naranjo coffee production mapp

37. We have all the
integrated system:
wet mill-dry millWarehouse and
Shipping place

38. Traceability guaranteed from see to cup
We have a quality and
environment
control
procedure under ISO
9001: 14001. With this
system the quality and
product traceability are
insured.

39. Are there single lots
register?
We start with the micro lot program from
2007 to 2013; this has been a successful
program for the growers who are inside
the program, but it is a small quantity of
coffee, represent 1.39% of the total crop.
(1500 qq or 69,000 kg green coffee)

40. Coffee plantation
• Numbers of Farms 2300
• Sizes farms average:
1.67/ha
• Average age of trees: 1520 years,

41. Other stadistics
•
•
•
•
•
•
Yield per hectar 23 quintales (Fanega or 46 kg)
Average height 1100 msnm (start at 950 msnm
to 1650 msnm)
Average Rainfall the last 5 years 2117 m.m.
Type of soil - Volcanic (Andisoles y Ultisoles)
Number of trees planted 5000 by ha and the
average age 15 to 20 years.
Varieties planted:
–
–
–
–
Caturra 60%
Catuaí 30%
Hybrid, Catimores, Geisha y Villa Sarchi 10%
Quality hard been and Strictly Hard Been

42. Total yield during the last five harvets
(Yield/ha 46/kg)
The last five harvests
25
20
Yield
15
10
5
0
2012-2013
2011-2012
2010-2011
2009-2010
2008-2009

43. Roya affection at Coopronaranjo R.L.
•
Plans to Control Coffee Rust in Naranjo County Farms
–
–
–
–
–
–
–
–
Agri-technical personnel will attend the National Coffee Rust Congress in
Turrialba, as well as other training sessions related to controlling coffee
rust.
Products for preventing and controlling coffee rust are delivered to coffee
growers through the MAG-ICAFE National Plan.
Field days for coffee producers are held in every community in Naranjo
County.
CooproNaranjo’s Agro-Supply Store gives special offers and discounts on
coffee rust control products.
Educational materials regarding coffee rust management are published
and widely distributed.
Field trials of coffee rust control products are carried out at
CooproNaranjo’s plantation.
Growers can buy coffee rust control products now and pay later with
future-harvest credits.
Technical assistance offered to growers at the Agro-Supply Store and
through on-site field visits.

44. Quality assessment
•
Where will coffee be evaluated? On farm/off-site?
•
•
The coffee is evaluated at our processing mill by
our Q-Grader certified tasters.
Are single lots to be evaluated?
•
All coffee is evaluated as applicable:
–
–
–
Quality control during processing.
Quality control during storage in silos and warehouses.
Preparation of lots for coffee shipments.
– We also have a Micro-Lot Program, which
consists of special coffee grown on small parcels
that our Coop Members set aside on their farms.
Said parcels are given very special attention and
care, and the resulting harvest is then very
carefully processed. This coffee can be either
washed
or
left
with
its
natural
mucilage, depending on the preferences of the
clientele that exists for these special production
lots.

45. Quality assessment
•
If yes, is there a chance to purchase single lots?
•
•
•
Yes, the opportunity exists to roast a gourmet coffee with
very special characteristics. You will be able to see this
process during your visit.
In terms of grading: percentage of commodity/speciality coffee?
•
The quality yields are 75% premium grade, 15% second
grade, and 10% inferior grades.
A few outstanding farms obtaining higher prices for good quality?
•
Naranjo has ideal conditions for coffee production. The
soils, elevation, micro-climates, and Pacific Basin influence
combine to make the coffee produced in this region sought
after by the world’s finest roasters (Starbucks, Illy, Caribou
Coffee, Peet´s Coffee, Micro-Roasters of Japan, etc.) for use in
their special blends or alone as an exclusive specialty coffee.
High prices are obtained only when small quantities of coffee
are sold, such as with the micro-lots. As you know, coffee
prices generally are dependent on the New York Exchange.
This is why we have searched for a different way to market
our coffee, which must be roasted for that value-added
component.

46. Quality assessment
• Cup of Excellence participation? If
yes, experience?
•
Yes, we have participated in the Cup of
Excellence. There is always strong participation
from the Naranjo region, with our growers’
coffees consistently placing among the most
highly rated.
It is a very small
market, though, and thus favors only a select few.

47. Sales last 4 coffee harvest
90,000.00
80,534.28
78,822.00
74,005.00
80,000.00
70,000.00
60,000.00
53,488.00
Fanegas
50,000.00
Exportación
Consumo
40,000.00
28,866.00
23,361.72
30,000.00
20,222.00
20,000.00
13,366.00
10,000.00
Cos 12-13
Cos 11-12
Cos 10-11
Cos 09-10

48. Sales by type
70,000.00
60,000.00
50,000.00
C 07-08
40,000.00
C 08-09
C 09-10
C 10-11
30,000.00
C 11-12
C 12-13
20,000.00
10,000.00
Fair Trade
Organico
Rainforest
Alliance
UTZ Certified
Especial
Convencional
Ventas Locales

49. SOCIAL INFORMATION

50. Clasification of the amount produced by the growers
0%
6%
2%
13%
under 50
50-100
100-200
200-500
79%
More 10

51. Affiliates
Numbers of members:
Women:
Men:
Societies
2,127.00
803.00
1216.00
108.00
5%
38%
Women
57%
Men
Societies
37.75%
57.17%
5.08%

56. COOPRONARANJO R.L.
Next target, the certification of Carbon Neutral
Leave a green
footprint is the
responsibility of
every body!