This document summarizes a presentation for Engagr, a startup developing educational robotics products to inspire K-12 students' interest in STEM fields. It notes that only 16% of high school students are interested in STEM careers currently due to difficulty perceptions. Engagr aims to address this by creating hands-on, affordable, and easy-to-use robotics kits priced at $50 each that emphasize learning. The business model projects 50% gross margins. Engagr plans to target both the $23B toy market and $5B educational toy market, with an initial $25M market size. It will pursue school and parent customers through online campaigns and media coverage.
1. 2014 PASADENA STARTUP WEEKEND
Alberto Tam Yong
Joel Steres
Jose Soto
Raj Acharya
Wei Liu
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2. You worry as a teacher and a parent..
2
0%
5%
10%
15%
20%
25%
30%
Overall Engineering
% Increases in Jobs
2010 - 2020
Only 16% of high
school students are
interested in STEM
Career!!
Will students get
employed graduation?
3. Students aren’t interested in STEM due to
perception of difficulty and unfamiliarity
- Most students lose interest
in STEM in middle school
- Perception that it is
difficult
- Unfamiliarity
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4. •Inspire students in STEM
•Hands-on educational
products
•Easy to use
•Fun
•Affordable
4
Engagr’s Mission
5. Sample Product For a Middle School Student
5
Engagr
Robot!
Emphasizes Learning
Affordable - $50
Simple to program and
assemble
Inspirational / Fun
9. STEM Education Industry is Growing
and is Gaining Momentum
9
Obama has dedicated
$170 million for STEM
innovation in 2015
10. Go to Market
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Schools
• Develop Partnership with
schools
• Tie products with Next
Generation Engineering
Standards
Parents
• Market Niche products
• Online Campaign
• Seek media coverage
11. Operational Plan
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Q2 Q3 Q4 Q1 Q2 Q3
2014 2015
Customer
Validation
Raise Capital
Online
Campaign
Product Development
MVP
Launch
Product
Amazon
Store
Source Suppliers
Partner with Schools
Develop Marketing
Material
